Brightbox Inc., the American B2B kiosk and digital signage technology company and provider of cellphone-recharging solutions, announced it will be premiering the newest version of its Mark 3 locker system at the Consumer Electronics Show, Jan. 5-9 in Las Vegas.
The new Brightbox model will be on display at the Engadget boothand at the invitation-only AOL C-Suite presentation at the Aria Hotel.
“We are proud to bring to the world’s top electronics event the latest in secure charging technology, having been selected by Engadget, one of the top industry experts in emerging tech, to keep their guests connected at the show,” CEO Billy Gridley said in the announcement. “We are pleased to announce the premiere of the BrightEyeQ audience measurement module which captures audience data in real-time and delivers an anonymized set of metrics to help brands and sponsors know more about consumers interacting with Brightbox.”
Brightbox is premiering two new technology features at CES 2016: the BrightEyeQ Advertising Module for audience measurement and USB-C charging support for the latest generation of smartphones.
CES 2016 marks the launch of the Brightbox’s new BrightEyeQ audience measurement module offering designed to increase advertising and sponsorship ROI for clients and sponsors.
Using the BrightEyeQ module, clients can access detailed reporting metrics for consumer engagement on Brightbox charging stations (average charging time, repeat customers, usage heat maps and more) and also accurately measure consumer views and attention times, as well as receive estimates of audience gender and age distributions.
The data is captured in real-time and instantly analyzed to deliver an anonymous set of metrics to help retailers, brands and sponsors understand consumer engagement for each Brightbox location, the company said. The quality and depth of the reporting is designed to enable clients to maximize the effectiveness of the Brightbox value proposition and understand the impact of their marketing and advertising efforts.
“We strongly believe that BrightEyeQ fills a gap missing in digital signage by delivering real accountability,” said Joel Martin, VP of brands and experiential at Brightbox. “It is clear to us that our digital advertising platform can produce better campaign results via this new module, and eliminate some of the inconsistencies inherent in traditional indoor mall advertising.”
Also, Brightbox said it will be the first secure charging solution on the market to offer USB-C charging support for the latest generation of smartphones. The new USB-C cable delivers convenience that allows consumers to charge their USB-C-enabled devices with a reversible-plug connector that charges in either orientation, while providing quick and safe power when on the go. With the addition of the USB-C charging cable, Brightbox said it will be able to continue to serve 98 percent of the smartphones on the market.
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