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Measurement matters now more than ever. Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but marketers are largely dropping the ball when it comes to monitoring, reporting, and improving performance...

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First Published: July 22, 2012; Last Updated: Monday, April 14, 2014 Google AdSense is undoubtedly the best advertising network out there that follows a pay-per-click advertising model. When Google AdSense was first launched they were accepting almost...