As 2013 draws to a close, in this week’s roundup we take a look at mobile predictions for 2014. Apple, wearables, mHealth, internet of things and more: what will the future hold? Plus: the latest in mobile news and research.
News and Insights
Apple: What to Expect in 2014 – Mashable
Wondering what’s in store for one of the world’s most closely watched companies? Here are some of experts’ best educated guesses.
The 4 Biggest Barriers to Connecting Everything, and How to Tear Them Down – Fast Company
The promise of connected devices won’t live up to the hype unless designers and technologists start thinking creatively.
2014 Will Be The Year Of The ___: Marketing Leaders Fill In The Blank – CMO
Read on to learn what some of the best minds in the industry say we can expect in the coming 12 months.
Tech Companies Press for a Better Retail Experience – The New York Times
Welcome to today’s electronics store, a place that is now a little like entering a playground crossed with a cocktail lounge
Why the Wearable Explosion is Driving Tech and Fashion Convergence – GigaOM
Apparel brands and digital platforms are competing to make consumer wearables that weave technology into life.
Apple Is Going To Give Users The Option To Make A Major Change In iOS 7′s Design – Business Insider
In the latest version of iOS 7, it is giving users the option to turn on button shapes around clickable areas in applications.
5 Health Tech Trends to Watch in 2014 – Mashable
Here are five exciting health tech trends to keep an eye on for the new year.
How to Build a Sensible Mobile POS Strategy for Your Business – Biztech
Consider the business objectives, compatibility with back-office systems and the overall mobile strategy before diving into mPOS.
15 Innovative Redesigns of 2013 – Mashable
Perhaps the most important trends of the year came from the mainstreaming of responsive and adaptive design.
Research
Need for Mobile-Optimized Search Strategy Intensifies: Forrester – Mobile Marketer
Marketers need to kick their mobile search strategies into high gear now that 89 percent of consumers use a search engine on their mobile device.
Discovery Sites and Apps Link Shoppers, Retailers – Women’s Wear Daily
The new sites and apps act as middlemen, not actually selling apparel, but connecting consumers to items they want.
Mobile Marketing Tips for Holiday Shoppers [INFOGRAPHIC] – Social Media Strategies Summit
One of the biggest ways shoppers are going to find your business through local search on mobile devices.
Mobile Browser Usage Share Hits 20% for the First Time – ComputerWorld
Mobile devices generated 20% of the world’s browsing activity last month, the first time that the surging category reached the 1-in-5 milestone.
CIOs Say Cost, Complexity Impede True Mobile Gains in Enterprise – CIO
68 percent of CIOS say it’s “too complex” to integrate mobile innovations into existing apps.
Math Suggests iPhone Market Share to Hit 68% in US by 2017 – GigaOM
Horace Dediu’s graph illustrates why 180 million Apple iPhones could be used in the U.S. by 2017.
36% Find Mobile Shopping Same as Online; 35% Worse – MediaPost
After browsing on a smartphone, more than a third (35%) complete their purchase in a store.
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