FOOD SERVICE GAME CHANGERS
The recent Healthcare Reform Act signed into law by President Obama on March 23, 2010, and the impending regulations for nutritional posting requirements for restaurant menus, menu boards, and drive-thrus for companies with over 20 locations has many restaurateurs seeking digital menu board solutions.
1. Digital Menu Boards 
Menu boards have the highest impact for interaction of your products with the customer and provide a unique opportunity to visually communicate with your customer. Effective menu boards are no longer static boards merely displaying descriptors and pricing, but rather a dynamic visual sales tool that should be used to engage, entice, influence, and up-sell your customers. Digital technology allows you to incorporate photos with animation, show videos or commercials that align with national campaigns, day part your messages and menu items based on availability, promote community activities, and handle multilingual requirements.
2. Promotional Boards 
Promotions can be displayed within the menu board itself, on stand-alone self-order kiosks, on dedicated promotional signage, within the eatery, or out on the drive-thru. The flexibility and control of digital signage allows marketing to decrease time-to-market with new messaging via 100% store compliance with just a click of a button.
3. Self-Order Kiosks/Interactive Kiosks
The self-order kiosks provide the ability to quickly order meal items via a touch-screen which in turn can send an order ticket directly to the facility’s kitchen. This new self-order model is changing the way order processing is managed.
4. Eatery Infotainment/Entertainment/Promo Boards
With more and more ordering done through the drive-thru operations, digital media is leveraged to create an inviting dine-in environment featuring entertainment or infotainment programming. Digital signage permits zoning a portion of the screen for promotions of items such as a particular limited-time dessert or recommended food items for their next visit.
5. Drive-thru Menu Boards and Promo Boards
The use of digital technology solutions has greatly increased. Drive- thru service can account for almost 70% of a location business in some instances. New hardware solutions now allow one to take advantage of digital signage technology outdoors with digital menu boards, promotion boards, and even POS screens at the payment window.
6. Back of House: Employee Training and Awareness
Touch-screen digital signage can confirm employee training records through password identification, and allow for the viewing of on-demand company messages and training videos. Data provided through the touch screen can be driven by a variety of means, including your company itself, a third party database, or by tapping into an RSS feed promoting local activities and events or weather.