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As the title of the blog suggests, managing a large Google Adwords account is not a piece of cake to get right. In order to be as effective as possible you need to ensure that all of the following are singing in chorus: Keywords are matched with highly...

So, you’ve decided to try your hand at a Pay-Per-Click (PPC) campaign for your business. Congratulations! PPC advertising is a great marketing channel to help increase brand awareness and generate sales online. However, as you begin to build your campaign...

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. So let’s talk about how to do that for real, shall we. By combining Ad Group theming and Modified Broad keywords, you can create targeting...

In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Perry and Zamir explain...

Internet marketers know that using Google AdWords is an excellent way to drive traffic to their sites. Since it can be expensive if not handled correctly, the trick is to manage campaigns to get the highest return on investment. A poorly managed campaign...