Welcome to my Ultimate Cruelty Free Makeup Brands List. I update this list as often as I can and list the date it was last updated to make it easy for you to see.
I originally started blogging because I couldn’t find a match in MAC foundation (all shades were too dark) so I turned to indie cosmetics. I couldn’t find very many indie foundation reviews, so I shared mine. In 2012 I changed the focus of my blog to cruelty free beauty. From 1999 until March 2012 I was a MAC fan, but when I found out they were selling in China and testing on animals I wrote a letter to MAC and went cruelty free. See my video on the easy way to go cruelty free!
I choose to support cruelty free brands who are not selling in China, even if they have a parent company that is not cruelty free. I believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If a brand is not cruelty free but decides to go cruelty free, I will support them! I want brands to stop testing on animals. I realize that all ingredients were tested at one time. But I do not want to support a brand that is currently testing on animals.
You can sell in Hong Kong (but nowhere else in China) and still be cruelty free because Hong Kong is exempt from animal testing. You can also make products in China, but not sell in China, and be cruelty free. You can visit Skin Store China directly to see brands that are being sold in China at Skin Store China. You can visit the Sephora China website see what brands are being sold at the Sephora China. Unfortunately there are other countries that still require animal testing aside from China.
I use sites such as Paula’s Choice, Leaping Bunny, PETA, and NAVS to research cruelty free. I email with my friend Jen of My Beauty Bunny and Tashina of Logical Harmony to research brands. I also reach out to brands directly to find out about their cruelty free status.
Subscribe to my Youtube Channel for cruelty free beauty!
Last Updated – Dec. 19, 2016.
TLDR: I support cruelty free brands who are not currently testing on animals and who are not currently selling in countries like China that require mandatory animal testing. I support brands who are cruelty free even if their parent company is not cruelty free. Learn how easy it is for a brand to become Leaping Bunny Certified!
If you don’t consider a brand to be cruelty free (even if I do), don’t buy from that brand! If you don’t like things that a brand does, or what they stand for, don’t buy or support that brand. I fully believe that voting with your money matters! You can always email a brand directly to see what they say.
Cruelty Free Beauty and Makeup Guides
Cruelty Free Beauty Brands at Sephora
Cruelty Free Beauty Brands at Ulta
Leaping Bunny Approved Makeup Brands
The Beginner’s Guide to Getting Started with Cruelty Free Makeup
Best Cruelty Free Makeup for $5 or Less
Best Cruelty Free Facial Moisturizers with SPF
Cruelty Free Makeup Removers
The Beginner’s Guide to Cruelty Free Perfumes
Vegan Makeup Brush Guide
Vegan Makeup from Urban Decay
Cruelty Free Makeup and Beauty Brands
100% Pure (Leaping Bunny Certified)
A England
A Girl’s Gotta Spa (Leaping Bunny Certified)(luxury bath and body)
AcneFree
Acure Organics
a.dorn nail polish (vegan)
Affordable Mineral Makeup (Leaping Bunny Certified)
AFK Cosmetics (vegan) (Leaping Bunny Certified)
Afterglow Cosmetics (Leaping Bunny Certified)
AG Hair (many vegan products)
Agave
Ajani Cosmetics (Leaping Bunny Certified)
Alba Botanica (Leaping Bunny Certified)
Alima Pure (Leaping Bunny Certified)
the All Natural Face (Leaping Bunny Certified)(many vegan products)
Alterna
Aloha Nani (Leaping Bunny Certified)
Alpha Hydrox
AmLactin
Ancient Secrets (Leaping Bunny Certified)
Andalou Naturals (Leaping Bunny Certified)
Anise Cosmetics (Leaping Bunny Certified)
Anastasia Beverly Hills
Arbonne (Leaping Bunny Certified)
Arcona (Leaping Bunny Certified)
Aromi (Leaping Bunny Certified)
Ardency Inn
Ardell Lashes
Aromaleigh
Aubrey Organics (Leaping Bunny Certified)
Avalon Organics (Leaping Bunny Certified)
Aveda (owned by Estee Lauder, company has assured me that they are not selling in China or testing on animals)
Ayushi Vegan Beauty (vegan, PETA certified, Organic)
bareMinerals (parent company is not CF, Shiseido)
Barielle
Barry M (many vegan products, I love their Be Cruelty Free page and statement)
Batiste
Batty’s Bath (Leaping Bunny Certified)
BB Couture
bdellium tools (vegan)
Beautiful Birdie Cosmetics (Leaping Bunny Certified)
Beautisol (vegan)
Beauty Bakerie
beauty blender
Beauty Junkees
Beauty Without Cruelty (Leaping Bunny Certified)
BECCA Cosmetics
Bee Naturals (Leaping Bunny Certified)
Belfiore Cosmetics (Leaping Bunny Certified)
Belif
Bellapierre (Leaping Bunny Certified)
Ben Nye
Bésame Cosmetics
BftE Cosmetics
BH Cosmetics (Leaping Bunny Certified)
Bite Beauty (Leaping Bunny Certified)
Black Dahlia Lacquer (Leaping Bunny Certified)
Black Opal
Black Up Cosmetics
Black Phoenix Alchemy Lab (BPAL)
Black Sheep Lacquer (Leaping Bunny Certified)
Black Sheep Organics (Leaping Bunny Certified)
Blackbird Cosmetics (Leaping Bunny Certified)
Blinc
Blue Lizard
Brett Freedman Beauty
butter LONDON
Buxom (parent company is not CF – Shiseido)
Cailyn (Leaping Bunny Certified)
Calm (Leaping Bunny Certified)
Cargo
Carol’s Daughter
Cate McNabb (Leaping Bunny Certified)
Catrice Cosmetics (great cruelty free policy)
Certain Dri (vegan)
Chirp Cosmetics (Leaping Bunny Certified)
Christie Brinkley Skincare (Leaping Bunny Certified)
Chargrin Valley Soap and Salve (Leaping Bunny Certified)
Chantecaille
Charlotte Tilbury
China Glaze
Ciate London
Cinema Secrets
CIRCA (Eva Mendes line)
Clean Fragrances
CND
Coastal Classic Creations (Leaping Bunny Certified)
Coastal Scents
Cocoa Pink (some products are vegan)
Color Club (Leaping Bunny Certified)
Color My Image (Leaping Bunny Certified)
Colour Pop (most products are vegan)
Concrete Minerals (Leaping Bunny Certified)(vegan)
Coola
CoTz
Cover FX (vegan)
Crazy Cat Lady (Leaping Bunny Certified)
Crazy Rumors (Leaping Bunny Certified)
CrowsToes
Crown Brush
Crystal Body Deodorant (Leaping Bunny Certified)(vegan)
Cryptic Cosmetics (vegan)
Cuccio Natural (Leaping Bunny Certified)
Darla Makeup (Leaping Bunny Certified)
Darling Girl Cosmetics (some vegan products)
Deborah Lippman
Derma E
DERMAdoctor
Dermalogica (Leaping Bunny Certified)
DermOrganic
Desert Essence (Leaping Bunny Certified)
Desert Mermaid (Leaping Bunny Certified)
DevaCurl
DeVita (Leaping Bunny Certified)
Dose of Colors (Leaping Bunny Certified)(most products are vegan)
Dr. Bronner’s Magic Soaps (Leaping Bunny Certified)
Dr. Dennis Gross
Dreams by Neihule (Leaping Bunny Certified)
Dreamworld Hermetica (formerly Dreamworld Minerals)
Drunk Elephant
Drybar
DUO
DuWop
EcoBrow
e.l.f. Cosmetics
Earth Diva Minerals (Leaping Bunny Certified)
Earth Friendly Products (ECOS)
Earth’s Beauty (Leaping Bunny Certified)
Earthly Body (Leaping Bunny Certified)
Eclos (owned by Freeman)
ecoTools
Eccentric Cosmetics
Elate Cosmetics (Leaping Bunny Certified)
Eleve Cosmetics (Leaping Bunny Certified)
Elixery (Leaping Bunny Certified)
Elizabeth and James Nirvana (Kendo)
Ellen Lange
Ellis Faas
Ellovi (vegan)
EltaMD
em Michelle Phan (parent company L’Oreal is not CF)
Embryolisse
Epically Epic Soap Co. (many vegan products)
Epicuren Discovery
Espinache
Espionage Cosmetics
essence
Eve Lom
Exposed Skincare
Exuviance by NeoStrata
Everyday Minerals (Leaping Bunny Certified)
Eyeko
Face Atelier (Leaping Bunny Certified)
Fairy Girl (Leaping Bunny Certified)(vegan)
Farmacy
Femme Fatale Cosmetics (nail polish and eyeshadow)
Fevour Cosmetics (Leaping Bunny Certified)
Finger Paints (vegan)
Fiona Stiles
Fior Minerals (Leaping Bunny Certified)
First Aid Beauty
Fitglow Beauty (Leaping Bunny Certified)
Floss Gloss
Flower Beauty (some vegan products)
Foreo
Forever Living (Leaping Bunny Certified)
Formula 10.0.6
Formula X (Kendo)
Free & Clear
Frenzy Nail Polish
Furless (vegan)
Fusion of Color
Fyrinnae (vegan)
Gabriel Cosmetics (Leaping Bunny Certified)(vegan)
Geek Chic Cosmetics (vegan)
ghd
Giovanni Cosmetics (Leaping Bunny Certified)
Girlactik
Girly Bits Nail Lacquer
Glamorous Chicks
Glamour Dolls (Leaping Bunny Certified)
Glamour Doll Eyes
Gleam by Melanie Mills (Leaping Bunny Certified)
Glisten & Glow
GlitterDaze Nail Polish
glo Minerals
Glossier
Gold Bond
Gosh
Gourmet Body Treats (Leaping Bunny Certified)
Graftobian
Green People
Gud from Burt’s Bees (Leaping Bunny Certified, Parent company is not cruelty free)
Han Skincare Cosmetics (Leaping Bunny Certified)
Hard Candy
Hare Polish
Hawaiian Tropic
Hello Waffle
Honest Beauty
Hourglass
Huda Beauty
Human + Kind
Hush and Dotti (Leaping Bunny Certified)
Ilia Beauty (Leaping Bunny Certified)
Illamasqua
ILNP
Iman
Indigo Bananas Nail Polish
Inglot
Ion Color Brilliance (Sally’s line)
It Cosmetics
IT&LY
J Cat
Jack Black
Jan Marini Skin Research
Jane Iredale (Leaping Bunny Certified)
Japonesque
Jason Naturals
Jesse’s Girl
Jing Ai (Leaping Bunny Certified)
JINsoon
John Russo Beauty (Leaping Bunny Certified)
Jordana Cosmetics (Leaping Bunny Certified)
Josie Maran
Jouer
Juice Beauty (Leaping Bunny Certified)
Julep
Kat Von D (Kat Von D states she’s cruelty free on Twitter and Tumblr, also verified as having vegan options by Logical Harmony)(parent company is Kendo)
Kate Somerville
KBShimmer
Kett Cosmetics (Leaping Bunny Certified)
Kevyn Aucoin
Kiko Milano
Kiss My Face (Leaping Bunny Certified)
Kleancolor
Klorane
Koh Gen Do
Kora Organics
Korres (no longer selling in China or testing on animals)
Kryolan
LA Colors
LA Girl
LA Minerals
LA Splash
Lancer Skincare
Laura Geller
Lauren Brooke Cosmetiques (Leaping Bunny Certified)
LAVANILLA
Le Métier de Beauté
Life’s Entropy (vegan)
Lilly Brush
Lisa Hoffman Beauty
Lisa Watier Skincare
Lit Cosmetics
Lipstick Queen
Literary Lacquers
Living Proof
Liz Earle Naturally Active Skincare
Lolade
Lorianne L (Leaping Bunny Certified)
Lucy Minerals (vegan options)
Lumene
Lunatick Cosmetic Labs (vegan)
Lush (many vegan products)
LVX
Madam Glam (Leaping Bunny Certified)
Madison Reed
Mally Beauty
Makeup Eraser
Makeup Geek (talc free, some vegan products, ALL brushes are vegan)
Makeup Revolution
ManGlaze
Manic Panic (most products are vegan)
Marc Anthony
Marie Ann Designs (Leaping Bunny Certified)
Mario Badescu
Markwins Beauty (Leaping Bunny Certified)
Martha Stewart Clean (Leaping Bunny Certified)
Martha Stewart Pets (Leaping Bunny Certified)
MDSolarSciences
Meaningful Beauty Cindy Crawford
Mehron
Mellow Cafe (Leaping Bunny Certified)
Meow Cosmetics
Merle Normal
Melt Cosmetics (Leaping Bunny Certified)(most products are vegan)
Metrin (vegan)
Michael Todd True Organics
Milani Cosmetics (Leaping Bunny Certified)
Milk Makeup
Mineral Fusion (Leaping Bunny Certified)(gluten free, paraben free)
Mineral Options (Leaping Bunny Certified)
Mirabella
Miracle Skin Transformer
Miyu Beauty (Leaping Bunny Certified)
Modern Minerals (Leaping Bunny Certified)
Molton Brown (Leaping Bunny Certified)
Morgana Cryptoria (vegan)
Morphe
Motives
MUA Cosmetics
Murad
My Konjac Sponge (Leaping Bunny Certified)
Nails Inc
Napoleon Perdis
NARS (parent company is not CF)
Natasha Denona
Necromancy Cosmetica (vegan)
NCLA
NeoCeuticals by NeoStrata
The New Black (vegan)
Not Your Mother’s (says they are in the process of getting Leaping Bunny Certified)
Notoriously Morbid (many vegan products)
Nourish Organic (Leaping Bunny Certified)
Nuance Salma Hayek
NUDE Skincare (almost all products vegan)
NUDESTIX
Nubar
Nyx Cosmetics (parent company L’Oreal is not cruelty free)
Obsessive Compulsive Cosmetics (vegan)
Ofra Cosmetics (Leaping Bunny Certified)
Ole Henriksen
Orly Nail Polish
Osmosis (Leaping Bunny Certified)
OUAI Haircare
Overall Beauty
Pacifica (vegan)
Palladio Beauty
Paul Mitchell (Leaping Bunny Certified)
Paula’s Choice (Leaping Bunny Certified)
PCA Skin
Per-Fekt
Perricone MD
Petit Vour (offers vegan and clean ingredient products)
Physicians Formula
piCture pOlish
Pixi Beauty
POP Beauty
Preserve (razors)
Prestige Beauty
Pretty Serious
Priti NYC (Leaping Bunny Certified)
Pur Minerals
Pure Anada (Leaping Bunny Certified)
Pureology (vegan) (parent company L’Oreal is not CF)
Purely Cosmetics
Rainbow Honey (vegan)
RCMA
Real Techniques (vegan)
RejuvaSea Skincare
Relogy (vegan)
Reliq Minerals (Leaping Bunny Certified)
Ren Skincare
Renée Rouleau (vegan)
Revitalash
Reviva Labs
Rituel de Fille
Rock Your Hair (vegan)
Rodan and Fields
Rouge Bunny Rouge
Sally B’s Skin Yummies (Leaping Bunny Certified)
Saucebox Cosmetics
Senna Cosmetics
Seventh Generation (Leaping Bunny Certified)(this is what I use for my laundry detergent)
Sexy Hair
Shea Moisture
Shear Miracle Organics (Leaping Bunny Certified)
ShiKai
Skin Deep Pharmaceuticals
Skindinavia
Skyn Iceland
Sigma Beauty
Silk Naturals (100% Natural, 100% Gluten Free, 100% Vegan)
Smashbox (parent company Estee Lauder is not cruelty free. Smashbox is not selling in China and is not tested on animals)
Sobe Botanicals
Sonia Kashuk
Spa Ritual (Leaping Bunny Certified)
Square Hue
St. Tropez
Stridex
Studio Gear
Sugarpill (most products are vegan)(Leaping Bunny Certified)
Sunday Riley
Suntegrity (Leaping Bunny Certified)
Super Black Lacquers
Supergoop!
Surya Brasil (vegan)
Suva Beauty
Swagger Cosmetics (vegan)
Tarina Tarantino
Tarte (parent company is not cruelty free)
Tata Harper (Leaping Bunny Certified)
Tatcha
Tend Skin
tenoverten
The All Natural Face (Leaping Bunny Certified)
TheBalm
The Body Shop (Leaping Bunny Certified, parent company L’Oreal is not CF)
The Lip Bar
Three Custom Color Specialists
tokidoki
TokyoMilk
Tom’s of Maine (Leaping Bunny Certified, Parent company is not cruelty free)
Too Faced (parent company is Estee Lauder. They’ve assured me they will not be selling in China or testing on animals.)
Trader Joe’s
Tria
Trish McEvoy
Tropiclean (Leaping Bunny Certified)
Trufora (Leaping Bunny Certified)
Ulta Beauty Collection
Urban Decay (Leaping Bunny Certified, parent company L’Oreal is not CF)
Vapour Beauty (Leaping Bunny Certified)
Venique
Virus Insanity
Viseart
Warm Earth Cosmetics (Leaping Bunny Certified)
Wen by Chaz Dean (Leaping Bunny Certified)
Wet n’ Wild
Wing Dust
Yes To
Youngblood Minerals
Zenmed (Leaping Bunny Certified)
Zosimos Botanicals (Leaping Bunny Certified)
Zoya
Zuzu Luxe (Leaping Bunny Certified)
Grey Area Brands
These are brands that state they do not test, but that they can’t guarantee their suppliers are telling the truth. They’re brands I don’t feel comfortable buying from.
Ahava
Boots – they don’t test themselves but they’re unclear as to whether or not their suppliers test. Any time a brand says ‘it’s important for you to know that no retailer or manufacturer can categorically state that ‘none’ of their raw materials or ingredients have –at some time in the past- been tested on animals.’ I get suspicious. Yes, all ingredients, including WATER, were tested on animals at one point. I don’t care about the past. I care about today. I don’t want animals being tested on today.
Burt’s Bees (Leaping Bunny Certified, Parent company is not cruelty free) – they may be selling in China, waiting for confirmation of this.
CeraVe (I used to believe that they were cruelty free but they’ve given some weird answers when recently contacted so I’m now unsure.)
Dermablend (owned by L’Oreal, L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.)
Laura Mercier (now owned by Shiseido)
Lorac – Thank you for contacting LORAC Cosmetics. LORAC does not support the testing of products on animals and we ask all suppliers to support this point of view and all suppliers state that they do so. LORAC does not use a third party to test on animals. LORAC does not sell in countries requiring animal testing. Please note, LORAC cannot warrant or certify that all suppliers who say they do not test on animals in fact do not test on animals. Additionally, notwithstanding the statements of suppliers to LORAC, LORAC has no way of knowing what the “suppliers of the suppliers” are doing. In regards to the vegan ingredients there is no way to know for sure due to the lack of control over raw ingredients.
Malin+Goetz – says they’re cruelty free but can’t guarantee their suppliers don’t test.
Tigi / Bedhead (says they don’t test but the suppliers of suppliers can’t be guaranteed)
Method – (vegan) they’re now testing on damsel flies, which aren’t technically considered animals, so they say they’re cruelty free. I’m uncomfortable with this.
Rituals – have not responded to my email asking them to confirm if they are cruelty free or not
Soap & Glory – they don’t test themselves but they’re unclear as to whether or not their suppliers test.
Companies That Test On Animals
Some companies that are NOT cruelty free
Aerin (owned by Estee Lauder, sells in China)
Algenist (sells in China)
Almay
Amazing Cosmetics (sells in China)
AmorePacific
Anna Sui (sells in China)
Aveeno
Avon (sells in China)
Avon Mark
Balencia
Banana Boat
Bath & Body Works (no longer cruelty free, really upset by this, 10/12/2014)
Benefit (sells in China)
Bio-Oil
Biotherm (sells in China, owned by L’Oreal)
Bioderma
Bliss (sells in China)
Blvgari (sells in China)
Bobbi Brown (owned by Estee Lauder, sells in China)
Boscia
Bumble & Bumble (owned by Estee Lauder, sells in China)
Burberry (sells in China)
Calvin Klein (sells in China)
Caudalie (sells in China)
Chanel
Chloe
CK One Color(sells in China)
Clarins (sells in China)
Clarisonic (sells in China, owned by L’Oreal)
Clean & Clear
Clearasil
Clinique (owned by Estee Lauder, sells in China)
Coach
Coppertone
Cover Girl
Curel
Darphin (owned by Estee Lauder, sells in China)
Dermablend
DHC
Diesel (owned by L’Oreal)
Dior (sells in China)
Dolce and Gabbana (sells in China)
Dove (owned by Unilever, sells in China)
Dr. Brandt (sells in China)
Dr. Jart+ (sells in China)
Elizabeth Arden
Eos (sells in China)
Erno Laszlo (sells in China)
essie (owned by L’Oreal)
Estee Lauder (sells in China)
Eucerin
Fresh
Flirt! (owned by Estee Lauder, sells in China)
Freeman Beauty (they were Leaping Bunny certified but they no longer ask their ingredient suppliers about testing)
Garnier (owned by L’Oreal, no longer selling in China)
Giorgio Armani (sells in China, owned by L’Oreal)
Givenchy (sells in China)
Glam Glow (sells in China)
Goodskin
Gucci
Guerlain (sells in China)
H20 (sells in China)
Hada Labo Tokyo
Herborist
Hugo Boss (sells in China)
I Make You Beautiful (not cruelty free)
Inneov (owned by L’Oreal)
Issey Miyake (sells in China)
Jergens
Jimmy Choo (sells in China)
Jo Malone (owned by Estee Lauder, sells in China)
June Jacobs Spa Collection (sells in China)
Jurlique (sells in China)
Kenzo (sells in China)
Kerastase (owned by L’Oreal)
Kose (sells in China)
Kiehl’s (sells in China, owned by L’Oreal)
L’Occitane (sells in China)
L’Oreal (sells in China, “L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”)
La Mer (owned by Estee Lauder, sells in China)
La Prairie
La Roche-posay (owned by L’Oreal)
Lab Series (sells in China)
Lancaster (sells in China)
Lancome (sells in China, owned by L’Oreal)
Laneige
Lolita Lempicka (sells in China)
Lubriderm
MAC (sells in China)
Make Up For Ever (sells in China)
Mamonde
Marc Jacobs Beauty (owned by Kendo)
Mary Kay
Matrix (owned by L’Oreal)
Maybelline (owned by L’Oreal)
MD Formulations
Mederma
Menard Sp
Mizani (owned by L’Oreal)
Mont Blanc (sells in China)
Mother Dirt
N. Y. C. (New York Color) (owned by Coty)
Neutrogena
Nivea
Noxzema
Nu Skin
Obagi
Ojon (owned by Estee Lauder, sells in China)
Olay (sells in China)
OPI
Origins (owned by Estee Lauder, sells in China)
Osiao (owned by Estee Lauder, sells in China)
Paul & Joe Beaute
Paco Rabanne
PanOxyl
Peter Thomas Roth (sells in China)
Philosophy
Physiogel (said they couldn’t answer my questions because I don’t live in Singapore)
Phyto (sells in China)
Pond’s
Prada (sells in China)
Prescriptives (owned by Estee Lauder, sells in China)
Ralph Lauren (owned by L’Oreal)
Redken (owned by L’Oreal) (this makes me sad that they test because I LOVED their products.)
Revlon (sells in China)
Rimmel
RoC
Roberto Cavalli
Sally Hansen
Sampar (sells in China)
Sebamed (sells in China, lost Leaping Bunny Certification)
Sephora House Brand (individual brands not sold in China may be cruelty free)
Shiseido (sells in China)
Shu Uemura (sells in China, owned by L’Oreal)
Simple
SkinCeuticals (owned by L’Oreal)
St. Ives
Stila (no longer cruelty free – see my post here.)
StriVectin (sells in China)
Tom Ford (owned by Estee Lauder, sells in China)
Tweezerman (sells in China)
Valentino (sells in China)
Vaseline
Vera Wang (sells in China)
Versace (sells in China)
Vichy (owned by L’Oreal)
Victoria’s Secret (no longer cruelty free)
Wei (sells in China)
We