2016-12-30



Welcome to my Ultimate Cruelty Free Makeup Brands List. I update this list as often as I can and list the date it was last updated to make it easy for you to see.

I originally started blogging because I couldn’t find a match in MAC foundation (all shades were too dark) so I turned to indie cosmetics. I couldn’t find very many indie foundation  reviews, so I shared mine. In 2012 I changed the focus of my blog to cruelty free beauty. From 1999 until March 2012 I was a MAC fan, but when I found out they were selling in China and testing on animals I wrote a letter to MAC  and went cruelty free. See my video on the easy way to go cruelty free!

I choose to support cruelty free brands who are not selling in China, even if they have a parent company that is not cruelty free. I believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If a brand is not cruelty free but decides to go cruelty free, I will support them! I want brands to stop testing on animals. I realize that all ingredients were tested at one time. But I do not want to support a brand that is currently testing on animals.

You can sell in Hong Kong (but nowhere else in China) and still be cruelty free because Hong Kong is exempt from animal testing. You can also make products in China, but not sell in China, and be cruelty free. You can visit Skin Store China directly to see brands that are being sold in China at Skin Store China. You can visit the Sephora China website see what brands are being sold at the Sephora China. Unfortunately there are other countries that still require animal testing aside from China.

I use sites such as Paula’s Choice, Leaping Bunny, PETA, and NAVS to research cruelty free. I email with my friend Jen of My Beauty Bunny and Tashina of Logical Harmony to research brands. I also reach out to brands directly to find out about their cruelty free status.

Subscribe to my Youtube Channel for cruelty free beauty!

Last Updated – Dec. 19, 2016.

TLDR: I support cruelty free brands who are not currently testing on animals and who are not currently selling in countries like China that require mandatory animal testing. I support brands who are cruelty free even if their parent company is not cruelty free. Learn how easy it is for a brand to become Leaping Bunny Certified!

If you don’t consider a brand to be cruelty free (even if I do), don’t buy from that brand! If you don’t like things that a brand does, or what they stand for, don’t buy or support that brand. I fully believe that voting with your money matters! You can always email a brand directly to see what they say.

Cruelty Free Beauty and Makeup Guides

Cruelty Free Beauty Brands at Sephora

Cruelty Free Beauty Brands at Ulta

Leaping Bunny Approved Makeup Brands

The Beginner’s Guide to Getting Started with Cruelty Free Makeup

Best Cruelty Free Makeup for $5 or Less

Best Cruelty Free Facial Moisturizers with SPF

Cruelty Free Makeup Removers

The Beginner’s Guide to Cruelty Free Perfumes

Vegan Makeup Brush Guide

Vegan Makeup from Urban Decay

Cruelty Free Makeup and Beauty Brands

100% Pure (Leaping Bunny Certified)

A England

A Girl’s Gotta Spa (Leaping Bunny Certified)(luxury bath and body)

AcneFree

Acure Organics

a.dorn nail polish (vegan)

Affordable Mineral Makeup  (Leaping Bunny Certified)

AFK Cosmetics (vegan) (Leaping Bunny Certified)

Afterglow Cosmetics (Leaping Bunny Certified)

AG Hair (many vegan products)

Agave

Ajani Cosmetics  (Leaping Bunny Certified)

Alba Botanica (Leaping Bunny Certified)

Alima Pure (Leaping Bunny Certified)

the All Natural Face (Leaping Bunny Certified)(many vegan products)

Alterna

Aloha Nani  (Leaping Bunny Certified)

Alpha Hydrox

AmLactin

Ancient Secrets (Leaping Bunny Certified)

Andalou Naturals (Leaping Bunny Certified)

Anise Cosmetics (Leaping Bunny Certified)

Anastasia Beverly Hills

Arbonne (Leaping Bunny Certified)

Arcona (Leaping Bunny Certified)

Aromi (Leaping Bunny Certified)

Ardency Inn

Ardell Lashes

Aromaleigh

Aubrey Organics (Leaping Bunny Certified)

Avalon Organics (Leaping Bunny Certified)

Aveda (owned by Estee Lauder, company has assured me that they are not selling in China or testing on animals)

Ayushi Vegan Beauty (vegan, PETA certified, Organic)

bareMinerals (parent company is not CF, Shiseido)

Barielle

Barry M (many vegan products, I love their Be Cruelty Free page and statement)

Batiste

Batty’s Bath  (Leaping Bunny Certified)

BB Couture

bdellium tools (vegan)

Beautiful Birdie Cosmetics  (Leaping Bunny Certified)

Beautisol (vegan)

Beauty Bakerie

beauty blender

Beauty Junkees

Beauty Without Cruelty (Leaping Bunny Certified)

BECCA Cosmetics

Bee Naturals  (Leaping Bunny Certified)

Belfiore Cosmetics  (Leaping Bunny Certified)

Belif

Bellapierre (Leaping Bunny Certified)

Ben Nye

Bésame Cosmetics

BftE Cosmetics

BH Cosmetics (Leaping Bunny Certified)

Bite Beauty  (Leaping Bunny Certified)

Black Dahlia Lacquer  (Leaping Bunny Certified)

Black Opal

Black Up Cosmetics

Black Phoenix Alchemy Lab (BPAL)

Black Sheep Lacquer (Leaping Bunny Certified)

Black Sheep Organics (Leaping Bunny Certified)

Blackbird Cosmetics (Leaping Bunny Certified)

Blinc

Blue Lizard

Brett Freedman Beauty

butter LONDON

Buxom (parent company is not CF – Shiseido)

Cailyn (Leaping Bunny Certified)

Calm  (Leaping Bunny Certified)

Cargo

Carol’s Daughter

Cate McNabb (Leaping Bunny Certified)

Catrice Cosmetics (great cruelty free policy)

Certain Dri (vegan)

Chirp Cosmetics (Leaping Bunny Certified)

Christie Brinkley Skincare (Leaping Bunny Certified)

Chargrin Valley Soap and Salve (Leaping Bunny Certified)

Chantecaille

Charlotte Tilbury

China Glaze

Ciate London

Cinema Secrets

CIRCA (Eva Mendes line)

Clean Fragrances

CND

Coastal Classic Creations  (Leaping Bunny Certified)

Coastal Scents

Cocoa Pink (some products are vegan)

Color Club (Leaping Bunny Certified)

Color My Image  (Leaping Bunny Certified)

Colour Pop (most products are vegan)

Concrete Minerals (Leaping Bunny Certified)(vegan)

Coola

CoTz

Cover FX (vegan)

Crazy Cat Lady (Leaping Bunny Certified)

Crazy Rumors  (Leaping Bunny Certified)

CrowsToes

Crown Brush

Crystal Body Deodorant (Leaping Bunny Certified)(vegan)

Cryptic Cosmetics (vegan)

Cuccio Natural  (Leaping Bunny Certified)

Darla Makeup  (Leaping Bunny Certified)

Darling Girl Cosmetics (some vegan products)

Deborah Lippman

Derma E

DERMAdoctor

Dermalogica (Leaping Bunny Certified)

DermOrganic

Desert Essence (Leaping Bunny Certified)

Desert Mermaid (Leaping Bunny Certified)

DevaCurl

DeVita (Leaping Bunny Certified)

Dose of Colors (Leaping Bunny Certified)(most products are vegan)

Dr. Bronner’s Magic Soaps (Leaping Bunny Certified)

Dr. Dennis Gross

Dreams by Neihule  (Leaping Bunny Certified)

Dreamworld Hermetica (formerly Dreamworld Minerals)

Drunk Elephant

Drybar

DUO

DuWop

EcoBrow

e.l.f. Cosmetics

Earth Diva Minerals  (Leaping Bunny Certified)

Earth Friendly Products (ECOS)

Earth’s Beauty  (Leaping Bunny Certified)

Earthly Body  (Leaping Bunny Certified)

Eclos (owned by Freeman)

ecoTools

Eccentric Cosmetics

Elate Cosmetics (Leaping Bunny Certified)

Eleve Cosmetics (Leaping Bunny Certified)

Elixery (Leaping Bunny Certified)

Elizabeth and James Nirvana (Kendo)

Ellen Lange

Ellis Faas

Ellovi (vegan)

EltaMD

em Michelle Phan (parent company L’Oreal is not CF)

Embryolisse

Epically Epic Soap Co. (many vegan products)

Epicuren Discovery

Espinache

Espionage Cosmetics

essence

Eve Lom

Exposed Skincare

Exuviance by NeoStrata

Everyday Minerals (Leaping Bunny Certified)

Eyeko

Face Atelier (Leaping Bunny Certified)

Fairy Girl (Leaping Bunny Certified)(vegan)

Farmacy

Femme Fatale Cosmetics (nail polish and eyeshadow)

Fevour Cosmetics (Leaping Bunny Certified)

Finger Paints (vegan)

Fiona Stiles

Fior Minerals (Leaping Bunny Certified)

First Aid Beauty

Fitglow Beauty (Leaping Bunny Certified)

Floss Gloss

Flower Beauty (some vegan products)

Foreo

Forever Living (Leaping Bunny Certified)

Formula 10.0.6

Formula X (Kendo)

Free & Clear

Frenzy Nail Polish

Furless (vegan)

Fusion of Color

Fyrinnae (vegan)

Gabriel Cosmetics (Leaping Bunny Certified)(vegan)

Geek Chic Cosmetics (vegan)

ghd

Giovanni Cosmetics (Leaping Bunny Certified)

Girlactik

Girly Bits Nail Lacquer

Glamorous Chicks

Glamour Dolls (Leaping Bunny Certified)

Glamour Doll Eyes

Gleam by Melanie Mills (Leaping Bunny Certified)

Glisten & Glow

GlitterDaze Nail Polish

glo Minerals

Glossier

Gold Bond

Gosh

Gourmet Body Treats (Leaping Bunny Certified)

Graftobian

Green People

Gud from Burt’s Bees (Leaping Bunny Certified, Parent company is not cruelty free)

Han Skincare Cosmetics (Leaping Bunny Certified)

Hard Candy

Hare Polish

Hawaiian Tropic

Hello Waffle

Honest Beauty

Hourglass

Huda Beauty

Human + Kind

Hush and Dotti (Leaping Bunny Certified)

Ilia Beauty (Leaping Bunny Certified)

Illamasqua

ILNP

Iman

Indigo Bananas Nail Polish

Inglot

Ion Color Brilliance (Sally’s line)

It Cosmetics

IT&LY

J Cat

Jack Black

Jan Marini Skin Research

Jane Iredale (Leaping Bunny Certified)

Japonesque

Jason Naturals

Jesse’s Girl

Jing Ai (Leaping Bunny Certified)

JINsoon

John Russo Beauty (Leaping Bunny Certified)

Jordana Cosmetics (Leaping Bunny Certified)

Josie Maran

Jouer

Juice Beauty (Leaping Bunny Certified)

Julep

Kat Von D (Kat Von D states she’s cruelty free on Twitter and Tumblr, also verified as having vegan options by Logical Harmony)(parent company is Kendo)

Kate Somerville

KBShimmer

Kett Cosmetics (Leaping Bunny Certified)

Kevyn Aucoin

Kiko Milano

Kiss My Face (Leaping Bunny Certified)

Kleancolor

Klorane

Koh Gen Do

Kora Organics

Korres (no longer selling in China or testing on animals)

Kryolan

LA Colors

LA Girl

LA Minerals

LA Splash

Lancer Skincare

Laura Geller

Lauren Brooke Cosmetiques (Leaping Bunny Certified)

LAVANILLA

Le Métier de Beauté

Life’s Entropy (vegan)

Lilly Brush

Lisa Hoffman Beauty

Lisa Watier Skincare

Lit Cosmetics

Lipstick Queen

Literary Lacquers

Living Proof

Liz Earle Naturally Active Skincare

Lolade

Lorianne L (Leaping Bunny Certified)

Lucy Minerals (vegan options)

Lumene

Lunatick Cosmetic Labs (vegan)

Lush (many vegan products)

LVX

Madam Glam (Leaping Bunny Certified)

Madison Reed

Mally Beauty

Makeup Eraser

Makeup Geek (talc free, some vegan products, ALL brushes are vegan)

Makeup Revolution

ManGlaze

Manic Panic (most products are vegan)

Marc Anthony

Marie Ann Designs (Leaping Bunny Certified)

Mario Badescu

Markwins Beauty (Leaping Bunny Certified)

Martha Stewart Clean (Leaping Bunny Certified)

Martha Stewart Pets (Leaping Bunny Certified)

MDSolarSciences

Meaningful Beauty Cindy Crawford

Mehron

Mellow Cafe (Leaping Bunny Certified)

Meow Cosmetics

Merle Normal

Melt Cosmetics (Leaping Bunny Certified)(most products are vegan)

Metrin (vegan)

Michael Todd True Organics

Milani Cosmetics (Leaping Bunny Certified)

Milk Makeup

Mineral Fusion (Leaping Bunny Certified)(gluten free, paraben free)

Mineral Options (Leaping Bunny Certified)

Mirabella

Miracle Skin Transformer

Miyu Beauty (Leaping Bunny Certified)

Modern Minerals (Leaping Bunny Certified)

Molton Brown (Leaping Bunny Certified)

Morgana Cryptoria (vegan)

Morphe

Motives

MUA Cosmetics

Murad

My Konjac Sponge (Leaping Bunny Certified)

Nails Inc

Napoleon Perdis

NARS (parent company is not CF)

Natasha Denona

Necromancy Cosmetica (vegan)

NCLA

NeoCeuticals by NeoStrata

The New Black (vegan)

Not Your Mother’s (says they are in the process of getting Leaping Bunny Certified)

Notoriously Morbid (many vegan products)

Nourish Organic (Leaping Bunny Certified)

Nuance Salma Hayek

NUDE Skincare (almost all products vegan)

NUDESTIX

Nubar

Nyx Cosmetics (parent company L’Oreal is not cruelty free)

Obsessive Compulsive Cosmetics (vegan)

Ofra Cosmetics (Leaping Bunny Certified)

Ole Henriksen

Orly Nail Polish

Osmosis (Leaping Bunny Certified)

OUAI Haircare

Overall Beauty

Pacifica (vegan)

Palladio Beauty

Paul Mitchell (Leaping Bunny Certified)

Paula’s Choice (Leaping Bunny Certified)

PCA Skin

Per-Fekt

Perricone MD

Petit Vour (offers vegan and clean ingredient products)

Physicians Formula

piCture pOlish

Pixi Beauty

POP Beauty

Preserve (razors)

Prestige Beauty

Pretty Serious

Priti NYC (Leaping Bunny Certified)

Pur Minerals

Pure Anada (Leaping Bunny Certified)

Pureology (vegan) (parent company L’Oreal is not CF)

Purely Cosmetics

Rainbow Honey (vegan)

RCMA

Real Techniques (vegan)

RejuvaSea Skincare

Relogy (vegan)

Reliq Minerals (Leaping Bunny Certified)

Ren Skincare

Renée Rouleau (vegan)

Revitalash

Reviva Labs

Rituel de Fille

Rock Your Hair (vegan)

Rodan and Fields

Rouge Bunny Rouge

Sally B’s Skin Yummies (Leaping Bunny Certified)

Saucebox Cosmetics

Senna Cosmetics

Seventh Generation (Leaping Bunny Certified)(this is what I use for my laundry detergent)

Sexy Hair

Shea Moisture

Shear Miracle Organics (Leaping Bunny Certified)

ShiKai

Skin Deep Pharmaceuticals

Skindinavia

Skyn Iceland

Sigma Beauty

Silk Naturals (100% Natural, 100% Gluten Free, 100% Vegan)

Smashbox (parent company Estee Lauder is not cruelty free. Smashbox is not selling in China and is not tested on animals)

Sobe Botanicals

Sonia Kashuk

Spa Ritual (Leaping Bunny Certified)

Square Hue

St. Tropez

Stridex

Studio Gear

Sugarpill (most products are vegan)(Leaping Bunny Certified)

Sunday Riley

Suntegrity (Leaping Bunny Certified)

Super Black Lacquers

Supergoop!

Surya Brasil (vegan)

Suva Beauty

Swagger Cosmetics (vegan)

Tarina Tarantino

Tarte (parent company is not cruelty free)

Tata Harper (Leaping Bunny Certified)

Tatcha

Tend Skin

tenoverten

The All Natural Face (Leaping Bunny Certified)

TheBalm

The Body Shop (Leaping Bunny Certified, parent company L’Oreal is not CF)

The Lip Bar

Three Custom Color Specialists

tokidoki

TokyoMilk

Tom’s of Maine (Leaping Bunny Certified, Parent company is not cruelty free)

Too Faced (parent company is Estee Lauder. They’ve assured me they will not be selling in China or testing on animals.)

Trader Joe’s

Tria

Trish McEvoy

Tropiclean (Leaping Bunny Certified)

Trufora (Leaping Bunny Certified)

Ulta Beauty Collection

Urban Decay (Leaping Bunny Certified, parent company L’Oreal is not CF)

Vapour Beauty (Leaping Bunny Certified)

Venique

Virus Insanity

Viseart

Warm Earth Cosmetics (Leaping Bunny Certified)

Wen by Chaz Dean (Leaping Bunny Certified)

Wet n’ Wild

Wing Dust

Yes To

Youngblood Minerals

Zenmed (Leaping Bunny Certified)

Zosimos Botanicals (Leaping Bunny Certified)

Zoya

Zuzu Luxe (Leaping Bunny Certified)

Grey Area Brands

These are brands that state they do not test, but that they can’t guarantee their suppliers are telling the truth. They’re brands I don’t feel comfortable buying from.

Ahava

Boots – they don’t test themselves but they’re unclear as to whether or not their suppliers test. Any time a brand says ‘it’s important for you to know that no retailer or manufacturer can categorically state that ‘none’ of their raw materials or ingredients have –at some time in the past- been tested on animals.’ I get suspicious. Yes, all ingredients, including WATER, were tested on animals at one point. I don’t care about the past. I care about today. I don’t want animals being tested on today.

Burt’s Bees (Leaping Bunny Certified, Parent company is not cruelty free) – they may be selling in China, waiting for confirmation of this.

CeraVe (I used to believe that they were cruelty free but they’ve given some weird answers when recently contacted so I’m now unsure.)

Dermablend (owned by L’Oreal, L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.)

Laura Mercier (now owned by Shiseido)

Lorac – Thank you for contacting LORAC Cosmetics. LORAC does not support the testing of products on animals and we ask all suppliers to support this point of view and all suppliers state that they do so.  LORAC does not use a third party to test on animals.  LORAC does not sell in countries requiring animal testing.   Please note, LORAC cannot warrant or certify that all suppliers who say they do not test on animals in fact do not test on animals.  Additionally, notwithstanding the statements of suppliers to LORAC, LORAC has no way of knowing what the “suppliers of the suppliers” are doing.  In regards to the vegan ingredients there is no way to know for sure due to the lack of control over raw ingredients.

Malin+Goetz – says they’re cruelty free but can’t guarantee their suppliers don’t test.

Tigi / Bedhead (says they don’t test but the suppliers of suppliers can’t be guaranteed)

Method – (vegan) they’re now testing on damsel flies, which aren’t technically considered animals, so they say they’re cruelty free. I’m uncomfortable with this.

Rituals – have not responded to my email asking them to confirm if they are cruelty free or not

Soap & Glory – they don’t test themselves but they’re unclear as to whether or not their suppliers test.

Companies That Test On Animals

Some companies that are NOT cruelty free

Aerin (owned by Estee Lauder, sells in China)

Algenist (sells in China)

Almay

Amazing Cosmetics (sells in China)

AmorePacific

Anna Sui (sells in China)

Aveeno

Avon (sells in China)

Avon Mark

Balencia

Banana Boat

Bath & Body Works (no longer cruelty free, really upset by this, 10/12/2014)

Benefit (sells in China)

Bio-Oil

Biotherm (sells in China, owned by L’Oreal)

Bioderma

Bliss (sells in China)

Blvgari (sells in China)

Bobbi Brown (owned by Estee Lauder, sells in China)

Boscia

Bumble & Bumble (owned by Estee Lauder, sells in China)

Burberry (sells in China)

Calvin Klein (sells in China)

Caudalie (sells in China)

Chanel

Chloe

CK One Color(sells in China)

Clarins (sells in China)

Clarisonic (sells in China, owned by L’Oreal)

Clean & Clear

Clearasil

Clinique (owned by Estee Lauder, sells in China)

Coach

Coppertone

Cover Girl

Curel

Darphin (owned by Estee Lauder, sells in China)

Dermablend

DHC

Diesel (owned by L’Oreal)

Dior (sells in China)

Dolce and Gabbana (sells in China)

Dove (owned by Unilever, sells in China)

Dr. Brandt (sells in China)

Dr. Jart+ (sells in China)

Elizabeth Arden

Eos (sells in China)

Erno Laszlo (sells in China)

essie (owned by L’Oreal)

Estee Lauder (sells in China)

Eucerin

Fresh

Flirt! (owned by Estee Lauder, sells in China)

Freeman Beauty (they were Leaping Bunny certified but they no longer ask their ingredient suppliers about testing)

Garnier (owned by L’Oreal, no longer selling in China)

Giorgio Armani (sells in China, owned by L’Oreal)

Givenchy (sells in China)

Glam Glow (sells in China)

Goodskin

Gucci

Guerlain (sells in China)

H20 (sells in China)

Hada Labo Tokyo

Herborist

Hugo Boss (sells in China)

I Make You Beautiful (not cruelty free)

Inneov (owned by L’Oreal)

Issey Miyake (sells in China)

Jergens

Jimmy Choo (sells in China)

Jo Malone (owned by Estee Lauder, sells in China)

June Jacobs Spa Collection (sells in China)

Jurlique (sells in China)

Kenzo (sells in China)

Kerastase (owned by L’Oreal)

Kose (sells in China)

Kiehl’s (sells in China, owned by L’Oreal)

L’Occitane (sells in China)

L’Oreal (sells in China, “L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”)

La Mer (owned by Estee Lauder, sells in China)

La Prairie

La Roche-posay (owned by L’Oreal)

Lab Series (sells in China)

Lancaster (sells in China)

Lancome (sells in China, owned by L’Oreal)

Laneige

Lolita Lempicka (sells in China)

Lubriderm

MAC (sells in China)

Make Up For Ever (sells in China)

Mamonde

Marc Jacobs Beauty (owned by Kendo)

Mary Kay

Matrix (owned by L’Oreal)

Maybelline (owned by L’Oreal)

MD Formulations

Mederma

Menard Sp

Mizani (owned by L’Oreal)

Mont Blanc (sells in China)

Mother Dirt

N. Y. C. (New York Color) (owned by Coty)

Neutrogena

Nivea

Noxzema

Nu Skin

Obagi

Ojon (owned by Estee Lauder, sells in China)

Olay (sells in China)

OPI

Origins (owned by Estee Lauder, sells in China)

Osiao (owned by Estee Lauder, sells in China)

Paul & Joe Beaute

Paco Rabanne

PanOxyl

Peter Thomas Roth (sells in China)

Philosophy

Physiogel (said they couldn’t answer my questions because I don’t live in Singapore)

Phyto (sells in China)

Pond’s

Prada (sells in China)

Prescriptives (owned by Estee Lauder, sells in China)

Ralph Lauren (owned by L’Oreal)

Redken (owned by L’Oreal) (this makes me sad that they test because I LOVED their products.)

Revlon (sells in China)

Rimmel

RoC

Roberto Cavalli

Sally Hansen

Sampar (sells in China)

Sebamed (sells in China, lost Leaping Bunny Certification)

Sephora House Brand (individual brands not sold in China may be cruelty free)

Shiseido (sells in China)

Shu Uemura (sells in China, owned by L’Oreal)

Simple

SkinCeuticals (owned by L’Oreal)

St. Ives

Stila (no longer cruelty free – see my post here.)

StriVectin (sells in China)

Tom Ford (owned by Estee Lauder, sells in China)

Tweezerman (sells in China)

Valentino (sells in China)

Vaseline

Vera Wang (sells in China)

Versace (sells in China)

Vichy (owned by L’Oreal)

Victoria’s Secret (no longer cruelty free)

Wei (sells in China)

We

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