Welcome to my Ultimate Cruelty Free Makeup Brands List. I update this list as often as I can and list the date it was last updated to make it easy for you to see.

I originally started blogging because I couldn’t find a match in MAC foundation (all shades were too dark) so I turned to indie cosmetics. I couldn’t find very many indie foundation  reviews, so I shared mine. In 2012 I changed the focus of my blog to cruelty free beauty. From 1999 until March 2012 I was a MAC fan, but when I found out they were selling in China and testing on animals I wrote a letter to MAC  and went cruelty free. See my video on the easy way to go cruelty free!

I choose to support cruelty free brands who are not selling in China, even if they have a parent company that is not cruelty free. I believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If a brand is not cruelty free but decides to go cruelty free, I will support them! I want brands to stop testing on animals. I realize that all ingredients were tested at one time. But I do not want to support a brand that is currently testing on animals.

You can sell in Hong Kong (but nowhere else in China) and still be cruelty free because Hong Kong is exempt from animal testing. You can also make products in China, but not sell in China, and be cruelty free. You can visit Skin Store China directly to see brands that are being sold in China at Skin Store China. You can visit the Sephora China website see what brands are being sold at the Sephora China. Unfortunately there are other countries that still require animal testing aside from China.

I use sites such as Paula’s Choice, Leaping Bunny, PETA, and NAVS to research cruelty free. I email with my friend Jen of My Beauty Bunny and Tashina of Logical Harmony to research brands. I also reach out to brands directly to find out about their cruelty free status.

Subscribe to my Youtube Channel for cruelty free beauty!

Last Updated – Dec. 19, 2016.

TLDR: I support cruelty free brands who are not currently testing on animals and who are not currently selling in countries like China that require mandatory animal testing. I support brands who are cruelty free even if their parent company is not cruelty free. Learn how easy it is for a brand to become Leaping Bunny Certified!

If you don’t consider a brand to be cruelty free (even if I do), don’t buy from that brand! If you don’t like things that a brand does, or what they stand for, don’t buy or support that brand. I fully believe that voting with your money matters! You can always email a brand directly to see what they say.

Cruelty Free Beauty and Makeup Guides

Cruelty Free Beauty Brands at Sephora

Cruelty Free Beauty Brands at Ulta

Leaping Bunny Approved Makeup Brands

The Beginner’s Guide to Getting Started with Cruelty Free Makeup

Best Cruelty Free Makeup for $5 or Less

Best Cruelty Free Facial Moisturizers with SPF

Cruelty Free Makeup Removers

The Beginner’s Guide to Cruelty Free Perfumes

Vegan Makeup Brush Guide

Vegan Makeup from Urban Decay

Cruelty Free Makeup and Beauty Brands

100% Pure (Leaping Bunny Certified)

A England

A Girl’s Gotta Spa (Leaping Bunny Certified)(luxury bath and body)


Acure Organics

a.dorn nail polish (vegan)

Affordable Mineral Makeup  (Leaping Bunny Certified)

AFK Cosmetics (vegan) (Leaping Bunny Certified)

Afterglow Cosmetics (Leaping Bunny Certified)

AG Hair (many vegan products)


Ajani Cosmetics  (Leaping Bunny Certified)

Alba Botanica (Leaping Bunny Certified)

Alima Pure (Leaping Bunny Certified)

the All Natural Face (Leaping Bunny Certified)(many vegan products)


Aloha Nani  (Leaping Bunny Certified)

Alpha Hydrox


Ancient Secrets (Leaping Bunny Certified)

Andalou Naturals (Leaping Bunny Certified)

Anise Cosmetics (Leaping Bunny Certified)

Anastasia Beverly Hills

Arbonne (Leaping Bunny Certified)

Arcona (Leaping Bunny Certified)

Aromi (Leaping Bunny Certified)

Ardency Inn

Ardell Lashes


Aubrey Organics (Leaping Bunny Certified)

Avalon Organics (Leaping Bunny Certified)

Aveda (owned by Estee Lauder, company has assured me that they are not selling in China or testing on animals)

Ayushi Vegan Beauty (vegan, PETA certified, Organic)

bareMinerals (parent company is not CF, Shiseido)


Barry M (many vegan products, I love their Be Cruelty Free page and statement)


Batty’s Bath  (Leaping Bunny Certified)

BB Couture

bdellium tools (vegan)

Beautiful Birdie Cosmetics  (Leaping Bunny Certified)

Beautisol (vegan)

Beauty Bakerie

beauty blender

Beauty Junkees

Beauty Without Cruelty (Leaping Bunny Certified)

BECCA Cosmetics

Bee Naturals  (Leaping Bunny Certified)

Belfiore Cosmetics  (Leaping Bunny Certified)


Bellapierre (Leaping Bunny Certified)

Ben Nye

Bésame Cosmetics

BftE Cosmetics

BH Cosmetics (Leaping Bunny Certified)

Bite Beauty  (Leaping Bunny Certified)

Black Dahlia Lacquer  (Leaping Bunny Certified)

Black Opal

Black Up Cosmetics

Black Phoenix Alchemy Lab (BPAL)

Black Sheep Lacquer (Leaping Bunny Certified)

Black Sheep Organics (Leaping Bunny Certified)

Blackbird Cosmetics (Leaping Bunny Certified)


Blue Lizard

Brett Freedman Beauty

butter LONDON

Buxom (parent company is not CF – Shiseido)

Cailyn (Leaping Bunny Certified)

Calm  (Leaping Bunny Certified)


Carol’s Daughter

Cate McNabb (Leaping Bunny Certified)

Catrice Cosmetics (great cruelty free policy)

Certain Dri (vegan)

Chirp Cosmetics (Leaping Bunny Certified)

Christie Brinkley Skincare (Leaping Bunny Certified)

Chargrin Valley Soap and Salve (Leaping Bunny Certified)


Charlotte Tilbury

China Glaze

Ciate London

Cinema Secrets

CIRCA (Eva Mendes line)

Clean Fragrances


Coastal Classic Creations  (Leaping Bunny Certified)

Coastal Scents

Cocoa Pink (some products are vegan)

Color Club (Leaping Bunny Certified)

Color My Image  (Leaping Bunny Certified)

Colour Pop (most products are vegan)

Concrete Minerals (Leaping Bunny Certified)(vegan)



Cover FX (vegan)

Crazy Cat Lady (Leaping Bunny Certified)

Crazy Rumors  (Leaping Bunny Certified)


Crown Brush

Crystal Body Deodorant (Leaping Bunny Certified)(vegan)

Cryptic Cosmetics (vegan)

Cuccio Natural  (Leaping Bunny Certified)

Darla Makeup  (Leaping Bunny Certified)

Darling Girl Cosmetics (some vegan products)

Deborah Lippman

Derma E


Dermalogica (Leaping Bunny Certified)


Desert Essence (Leaping Bunny Certified)

Desert Mermaid (Leaping Bunny Certified)


DeVita (Leaping Bunny Certified)

Dose of Colors (Leaping Bunny Certified)(most products are vegan)

Dr. Bronner’s Magic Soaps (Leaping Bunny Certified)

Dr. Dennis Gross

Dreams by Neihule  (Leaping Bunny Certified)

Dreamworld Hermetica (formerly Dreamworld Minerals)

Drunk Elephant





e.l.f. Cosmetics

Earth Diva Minerals  (Leaping Bunny Certified)

Earth Friendly Products (ECOS)

Earth’s Beauty  (Leaping Bunny Certified)

Earthly Body  (Leaping Bunny Certified)

Eclos (owned by Freeman)


Eccentric Cosmetics

Elate Cosmetics (Leaping Bunny Certified)

Eleve Cosmetics (Leaping Bunny Certified)

Elixery (Leaping Bunny Certified)

Elizabeth and James Nirvana (Kendo)

Ellen Lange

Ellis Faas

Ellovi (vegan)


em Michelle Phan (parent company L’Oreal is not CF)


Epically Epic Soap Co. (many vegan products)

Epicuren Discovery


Espionage Cosmetics


Eve Lom

Exposed Skincare

Exuviance by NeoStrata

Everyday Minerals (Leaping Bunny Certified)


Face Atelier (Leaping Bunny Certified)

Fairy Girl (Leaping Bunny Certified)(vegan)


Femme Fatale Cosmetics (nail polish and eyeshadow)

Fevour Cosmetics (Leaping Bunny Certified)

Finger Paints (vegan)

Fiona Stiles

Fior Minerals (Leaping Bunny Certified)

First Aid Beauty

Fitglow Beauty (Leaping Bunny Certified)

Floss Gloss

Flower Beauty (some vegan products)


Forever Living (Leaping Bunny Certified)

Formula 10.0.6

Formula X (Kendo)

Free & Clear

Frenzy Nail Polish

Furless (vegan)

Fusion of Color

Fyrinnae (vegan)

Gabriel Cosmetics (Leaping Bunny Certified)(vegan)

Geek Chic Cosmetics (vegan)


Giovanni Cosmetics (Leaping Bunny Certified)


Girly Bits Nail Lacquer

Glamorous Chicks

Glamour Dolls (Leaping Bunny Certified)

Glamour Doll Eyes

Gleam by Melanie Mills (Leaping Bunny Certified)

Glisten & Glow

GlitterDaze Nail Polish

glo Minerals


Gold Bond


Gourmet Body Treats (Leaping Bunny Certified)


Green People

Gud from Burt’s Bees (Leaping Bunny Certified, Parent company is not cruelty free)

Han Skincare Cosmetics (Leaping Bunny Certified)

Hard Candy

Hare Polish

Hawaiian Tropic

Hello Waffle

Honest Beauty


Huda Beauty

Human + Kind

Hush and Dotti (Leaping Bunny Certified)

Ilia Beauty (Leaping Bunny Certified)




Indigo Bananas Nail Polish


Ion Color Brilliance (Sally’s line)

It Cosmetics


J Cat

Jack Black

Jan Marini Skin Research

Jane Iredale (Leaping Bunny Certified)


Jason Naturals

Jesse’s Girl

Jing Ai (Leaping Bunny Certified)


John Russo Beauty (Leaping Bunny Certified)

Jordana Cosmetics (Leaping Bunny Certified)

Josie Maran


Juice Beauty (Leaping Bunny Certified)


Kat Von D (Kat Von D states she’s cruelty free on Twitter and Tumblr, also verified as having vegan options by Logical Harmony)(parent company is Kendo)

Kate Somerville


Kett Cosmetics (Leaping Bunny Certified)

Kevyn Aucoin

Kiko Milano

Kiss My Face (Leaping Bunny Certified)



Koh Gen Do

Kora Organics

Korres (no longer selling in China or testing on animals)


LA Colors

LA Girl

LA Minerals

LA Splash

Lancer Skincare

Laura Geller

Lauren Brooke Cosmetiques (Leaping Bunny Certified)


Le Métier de Beauté

Life’s Entropy (vegan)

Lilly Brush

Lisa Hoffman Beauty

Lisa Watier Skincare

Lit Cosmetics

Lipstick Queen

Literary Lacquers

Living Proof

Liz Earle Naturally Active Skincare


Lorianne L (Leaping Bunny Certified)

Lucy Minerals (vegan options)


Lunatick Cosmetic Labs (vegan)

Lush (many vegan products)


Madam Glam (Leaping Bunny Certified)

Madison Reed

Mally Beauty

Makeup Eraser

Makeup Geek (talc free, some vegan products, ALL brushes are vegan)

Makeup Revolution


Manic Panic (most products are vegan)

Marc Anthony

Marie Ann Designs (Leaping Bunny Certified)

Mario Badescu

Markwins Beauty (Leaping Bunny Certified)

Martha Stewart Clean (Leaping Bunny Certified)

Martha Stewart Pets (Leaping Bunny Certified)


Meaningful Beauty Cindy Crawford


Mellow Cafe (Leaping Bunny Certified)

Meow Cosmetics

Merle Normal

Melt Cosmetics (Leaping Bunny Certified)(most products are vegan)

Metrin (vegan)

Michael Todd True Organics

Milani Cosmetics (Leaping Bunny Certified)

Milk Makeup

Mineral Fusion (Leaping Bunny Certified)(gluten free, paraben free)

Mineral Options (Leaping Bunny Certified)


Miracle Skin Transformer

Miyu Beauty (Leaping Bunny Certified)

Modern Minerals (Leaping Bunny Certified)

Molton Brown (Leaping Bunny Certified)

Morgana Cryptoria (vegan)



MUA Cosmetics


My Konjac Sponge (Leaping Bunny Certified)

Nails Inc

Napoleon Perdis

NARS (parent company is not CF)

Natasha Denona

Necromancy Cosmetica (vegan)


NeoCeuticals by NeoStrata

The New Black (vegan)

Not Your Mother’s (says they are in the process of getting Leaping Bunny Certified)

Notoriously Morbid (many vegan products)

Nourish Organic (Leaping Bunny Certified)

Nuance Salma Hayek

NUDE Skincare (almost all products vegan)



Nyx Cosmetics (parent company L’Oreal is not cruelty free)

Obsessive Compulsive Cosmetics (vegan)

Ofra Cosmetics (Leaping Bunny Certified)

Ole Henriksen

Orly Nail Polish

Osmosis (Leaping Bunny Certified)

OUAI Haircare

Overall Beauty

Pacifica (vegan)

Palladio Beauty

Paul Mitchell (Leaping Bunny Certified)

Paula’s Choice (Leaping Bunny Certified)

PCA Skin


Perricone MD

Petit Vour (offers vegan and clean ingredient products)

Physicians Formula

piCture pOlish

Pixi Beauty

POP Beauty

Preserve (razors)

Prestige Beauty

Pretty Serious

Priti NYC (Leaping Bunny Certified)

Pur Minerals

Pure Anada (Leaping Bunny Certified)

Pureology (vegan) (parent company L’Oreal is not CF)

Purely Cosmetics

Rainbow Honey (vegan)


Real Techniques (vegan)

RejuvaSea Skincare

Relogy (vegan)

Reliq Minerals (Leaping Bunny Certified)

Ren Skincare

Renée Rouleau (vegan)


Reviva Labs

Rituel de Fille

Rock Your Hair (vegan)

Rodan and Fields

Rouge Bunny Rouge

Sally B’s Skin Yummies (Leaping Bunny Certified)

Saucebox Cosmetics

Senna Cosmetics

Seventh Generation (Leaping Bunny Certified)(this is what I use for my laundry detergent)

Sexy Hair

Shea Moisture

Shear Miracle Organics (Leaping Bunny Certified)


Skin Deep Pharmaceuticals


Skyn Iceland

Sigma Beauty

Silk Naturals (100% Natural, 100% Gluten Free, 100% Vegan)

Smashbox (parent company Estee Lauder is not cruelty free. Smashbox is not selling in China and is not tested on animals)

Sobe Botanicals

Sonia Kashuk

Spa Ritual (Leaping Bunny Certified)

Square Hue

St. Tropez


Studio Gear

Sugarpill (most products are vegan)(Leaping Bunny Certified)

Sunday Riley

Suntegrity (Leaping Bunny Certified)

Super Black Lacquers


Surya Brasil (vegan)

Suva Beauty

Swagger Cosmetics (vegan)

Tarina Tarantino

Tarte (parent company is not cruelty free)

Tata Harper (Leaping Bunny Certified)


Tend Skin


The All Natural Face (Leaping Bunny Certified)


The Body Shop (Leaping Bunny Certified, parent company L’Oreal is not CF)

The Lip Bar

Three Custom Color Specialists



Tom’s of Maine (Leaping Bunny Certified, Parent company is not cruelty free)

Too Faced (parent company is Estee Lauder. They’ve assured me they will not be selling in China or testing on animals.)

Trader Joe’s


Trish McEvoy

Tropiclean (Leaping Bunny Certified)

Trufora (Leaping Bunny Certified)

Ulta Beauty Collection

Urban Decay (Leaping Bunny Certified, parent company L’Oreal is not CF)

Vapour Beauty (Leaping Bunny Certified)


Virus Insanity


Warm Earth Cosmetics (Leaping Bunny Certified)

Wen by Chaz Dean (Leaping Bunny Certified)

Wet n’ Wild

Wing Dust

Yes To

Youngblood Minerals

Zenmed (Leaping Bunny Certified)

Zosimos Botanicals (Leaping Bunny Certified)


Zuzu Luxe (Leaping Bunny Certified)

Grey Area Brands

These are brands that state they do not test, but that they can’t guarantee their suppliers are telling the truth. They’re brands I don’t feel comfortable buying from.


Boots – they don’t test themselves but they’re unclear as to whether or not their suppliers test. Any time a brand says ‘it’s important for you to know that no retailer or manufacturer can categorically state that ‘none’ of their raw materials or ingredients have –at some time in the past- been tested on animals.’ I get suspicious. Yes, all ingredients, including WATER, were tested on animals at one point. I don’t care about the past. I care about today. I don’t want animals being tested on today.

Burt’s Bees (Leaping Bunny Certified, Parent company is not cruelty free) – they may be selling in China, waiting for confirmation of this.

CeraVe (I used to believe that they were cruelty free but they’ve given some weird answers when recently contacted so I’m now unsure.)

Dermablend (owned by L’Oreal, L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.)

Laura Mercier (now owned by Shiseido)

Lorac – Thank you for contacting LORAC Cosmetics. LORAC does not support the testing of products on animals and we ask all suppliers to support this point of view and all suppliers state that they do so.  LORAC does not use a third party to test on animals.  LORAC does not sell in countries requiring animal testing.   Please note, LORAC cannot warrant or certify that all suppliers who say they do not test on animals in fact do not test on animals.  Additionally, notwithstanding the statements of suppliers to LORAC, LORAC has no way of knowing what the “suppliers of the suppliers” are doing.  In regards to the vegan ingredients there is no way to know for sure due to the lack of control over raw ingredients.

Malin+Goetz – says they’re cruelty free but can’t guarantee their suppliers don’t test.

Tigi / Bedhead (says they don’t test but the suppliers of suppliers can’t be guaranteed)

Method – (vegan) they’re now testing on damsel flies, which aren’t technically considered animals, so they say they’re cruelty free. I’m uncomfortable with this.

Rituals – have not responded to my email asking them to confirm if they are cruelty free or not

Soap & Glory – they don’t test themselves but they’re unclear as to whether or not their suppliers test.

Companies That Test On Animals

Some companies that are NOT cruelty free

Aerin (owned by Estee Lauder, sells in China)

Algenist (sells in China)


Amazing Cosmetics (sells in China)


Anna Sui (sells in China)


Avon (sells in China)

Avon Mark


Banana Boat

Bath & Body Works (no longer cruelty free, really upset by this, 10/12/2014)

Benefit (sells in China)


Biotherm (sells in China, owned by L’Oreal)


Bliss (sells in China)

Blvgari (sells in China)

Bobbi Brown (owned by Estee Lauder, sells in China)


Bumble & Bumble (owned by Estee Lauder, sells in China)

Burberry (sells in China)

Calvin Klein (sells in China)

Caudalie (sells in China)



CK One Color(sells in China)

Clarins (sells in China)

Clarisonic (sells in China, owned by L’Oreal)

Clean & Clear


Clinique (owned by Estee Lauder, sells in China)



Cover Girl


Darphin (owned by Estee Lauder, sells in China)



Diesel (owned by L’Oreal)

Dior (sells in China)

Dolce and Gabbana (sells in China)

Dove (owned by Unilever, sells in China)

Dr. Brandt (sells in China)

Dr. Jart+ (sells in China)

Elizabeth Arden

Eos (sells in China)

Erno Laszlo (sells in China)

essie (owned by L’Oreal)

Estee Lauder (sells in China)



Flirt! (owned by Estee Lauder, sells in China)

Freeman Beauty (they were Leaping Bunny certified but they no longer ask their ingredient suppliers about testing)

Garnier (owned by L’Oreal, no longer selling in China)

Giorgio Armani (sells in China, owned by L’Oreal)

Givenchy (sells in China)

Glam Glow (sells in China)



Guerlain (sells in China)

H20 (sells in China)

Hada Labo Tokyo


Hugo Boss (sells in China)

I Make You Beautiful (not cruelty free)

Inneov (owned by L’Oreal)

Issey Miyake (sells in China)


Jimmy Choo (sells in China)

Jo Malone (owned by Estee Lauder, sells in China)

June Jacobs Spa Collection (sells in China)

Jurlique (sells in China)

Kenzo (sells in China)

Kerastase (owned by L’Oreal)

Kose (sells in China)

Kiehl’s (sells in China, owned by L’Oreal)

L’Occitane (sells in China)

L’Oreal (sells in China, “L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”)

La Mer (owned by Estee Lauder, sells in China)

La Prairie

La Roche-posay (owned by L’Oreal)

Lab Series (sells in China)

Lancaster (sells in China)

Lancome (sells in China, owned by L’Oreal)


Lolita Lempicka (sells in China)


MAC (sells in China)

Make Up For Ever (sells in China)


Marc Jacobs Beauty (owned by Kendo)

Mary Kay

Matrix (owned by L’Oreal)

Maybelline (owned by L’Oreal)

MD Formulations


Menard Sp

Mizani (owned by L’Oreal)

Mont Blanc (sells in China)

Mother Dirt

N. Y. C. (New York Color) (owned by Coty)




Nu Skin


Ojon (owned by Estee Lauder, sells in China)

Olay (sells in China)


Origins (owned by Estee Lauder, sells in China)

Osiao (owned by Estee Lauder, sells in China)

Paul & Joe Beaute

Paco Rabanne


Peter Thomas Roth (sells in China)


Physiogel (said they couldn’t answer my questions because I don’t live in Singapore)

Phyto (sells in China)


Prada (sells in China)

Prescriptives (owned by Estee Lauder, sells in China)

Ralph Lauren (owned by L’Oreal)

Redken (owned by L’Oreal) (this makes me sad that they test because I LOVED their products.)

Revlon (sells in China)



Roberto Cavalli

Sally Hansen

Sampar (sells in China)

Sebamed (sells in China, lost Leaping Bunny Certification)

Sephora House Brand (individual brands not sold in China may be cruelty free)

Shiseido (sells in China)

Shu Uemura (sells in China, owned by L’Oreal)


SkinCeuticals (owned by L’Oreal)

St. Ives

Stila (no longer cruelty free – see my post here.)

StriVectin (sells in China)

Tom Ford (owned by Estee Lauder, sells in China)

Tweezerman (sells in China)

Valentino (sells in China)


Vera Wang (sells in China)

Versace (sells in China)

Vichy (owned by L’Oreal)

Victoria’s Secret (no longer cruelty free)

Wei (sells in China)


Show more