Next week, we will be bringing together some of the brightest minds in the digital marketing world and experts across the industry for our first ever DialogTech Digital Summit. And what better time than at our summit to recognize some of our customers who understand the value of calls and have worked tirelessly to make calls an essential part of their digital marketing strategy.
We will be awarding five customers across the major industries we serve for embracing the omni-channel path to purchase. Companies to be recognized at the summit are: Comfort Keepers, Fathom, DAC Group, Sylvan Learning, and CDW. Each of these companies have identified customer calls as an important part of the customer journey and we are excited to recognize them! Below is the list of winners, followed by their award and description:
Excellence in Digital Marketing and Conversion Award Winner: Comfort Keepers:
Comfort Keepers, a leading in-home care provider for seniors with over 750 franchise locations, highly values the calls that come through their website. Knowing that in-home care can be a difficult decision, Comfort Keepers needed to make it easy for potential clients to call, but also needed insight into what drove potential clients to call.
Comfort Keepers and their digital marketing firm, Search Discovery, turned to DialogTech to gain more visibility into the calls they were receiving and a better understanding of where they were coming from, what keywords drove them and what happened after the call.
“Using DialogTech’s call attribution solution we have been able to understand how our marketing is driving calls,” said Bryan Huber, Director of Digital Marketing at Comfort Keepers. “Our focus is on bringing in clients and caregivers and now we are able to optimize our digital efforts and ad spend to make sure we are doing just that.”
Exceptional Agency Growth Award Winner: Fathom
Digital marketing firm and analytics agency, Fathom, recognized their clients’ need to see both online and offline conversions and looked to partner with a company that could easily accommodate their needs and grow with them.
Fathom partnered with DialogTech to deliver a call attribution solution to their clients with seamless implementation and onboarding experiences. This allows for rapid deployment and growth plans to expand the DialogTech and Fathom partnership moving forward.
“Our clients look to Fathom for solutions tailored towards growth. DialogTech gives us the ability to align technology with performance to create a competitive advantage for our clients,” said Sean Nowlin, President of Paid Media at Fathom.
Customer Journey Excellence Award Winner: Sylvan Learning
Many of Sylvan Learning’s customers originate from phone calls, making it essential to know which paid search and SEO efforts drive call conversions. Sylvan partnered with DialogTech from pilot through full account rollout, using keyword and session-level call attribution to see how many calls their paid search campaigns, keywords, landing pages and SEO drive to each location.
“With DialogTech we’ve been able to see where our calls are coming from and what marketing drives them, enabling us to allocate budget to what’s really driving student enrollments while eliminating spend on what isn’t,” said Seth Lueck, Senior Online and SEM Manager at Sylvan Learning.
Forward Thinking Strategy Award Winner: DAC Group
By using targeted campaigns, fully integrated digital media solutions and real-time optimizations, digital marketing agency, DAC Group, is able to effectively reach consumers and drive conversions for their clients. With calls playing a large role in their clients’ conversions, DAC Group saw the opportunity to partner with DialogTech to help close this gap in their attribution.
“Through this partnership we’re able to prove and optimize search strategies to drive valuable call conversions for our clients by adding DialogTech’s dynamic number insertion and conversation analytics capabilities to our solutions,” said Lynn Duffy, Senior Research Manager at DAC Group.
As a result of their forward-thinking approach, DAC Group has made call attribution an integral part of their end-to-end local digital marketing activation strategy.
Excellence in Digital Marketing and Optimization Award Winner: CDW
Leading multi-brand technology solutions provider, CDW, hypothesized that many of their customers and prospects were choosing to call instead of completing their purchases and/or inquiries online.
Knowing how critical it was to understand which marketing channels and digital experiences were driving these calls, CDW partnered with DialogTech. With call attribution technology CDW has incorporated a variety of call data points into their optimization and analysis platforms.
“We’ve been able to effectively leverage the call data that DialogTech provides to optimize our digital marketing activities by growing our call volume and ultimately our understanding of how those calls result in sales” said Dan Cardamone, Manager – Search Marketing at CDW.
We are so thrilled to see so many companies understand how to optimize for the omni-channel path to purchase. Customer calls play an important role in the ongoing success of all of the companies we here at DialogTech work with and, while our Digital Summit offers the platform to present our awards to these clients, we will also be doing so much more there!
The DialogTech Digital Summit will serve as an opportunity for marketers from enterprises and agencies as well as other industry experts to come together, network, and challenge current assumptions about digital marketing. Attendees will also gain new insights into the omni-channel path to purchase and customer journey. The Summit will include discussions on successful digital practices from Search Discovery, Comfort Keepers, CDW, and Sylvan Learning as well as Shane Snow, entrepreneur and award winning journalist, as our keynote speaker.
Interested in attending or learning more? The DialogTech Digital Summit is on Wednesday, July 20th in Chicago. Register here!
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