ab+c Creative Intelligence, a full-service marketing communications firms with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, announced the acquisition of Davis Advertising Inc. of Bala Cynwyd. Davis was one of the first agencies in the country to specialize in recruitment marketing and is a leader in the industry.
In making the announcement, John Hawkins, president and CEO of ab+c, noted that “the addition of Davis perfectly complements our nationally-recognized expertise in healthcare recruitment marketing. With Davis’ experience and capabilities, we will now be able to strategically expand the scope of our recruitment marketing practice and provide services to broad and diverse business categories including education, engineering, technology and more.”
“We are pleased to combine our talent and expertise with that of ab+c’s,” said Chris Taylor, managing partner at Davis. “For the last year we have been seeking to partner with an organization that would help us to expand our offerings, particularly in the areas of creative and media services. ab+c Creative Intelligence not only satisfies that need, but through our combined resources enables us to offer even more to our clients.”
Beyond being a pioneer in the recruitment marketing field, Davis has continuously demonstrated leadership though innovation. As just one example, the company created and developed a proprietary cloud-based content optimization system called RecruiterCMO, which supports the unique recruitment marketing requirements of human resources professionals. At present, Davis represents more than 40 clients across the nation, in a variety of industries.
The integrated recruitment practice will be led by ab+c Creative Intelligence Senior Strategist Shawn Kessler who will work with Chris Taylor and Davis leadership on this transition. Davis will continue to operate out of its Bala Cynwyd location, but will collaborate with ab+c’s team of account services, creative, PR, social, digital and media talent located in the firm’s three Pennsylvania and Delaware offices.
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