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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ZenithOptimedia buys out Australia’s FirstClick; ZenithOptimedia to set up Singapore analytics hub; IAB to hold programmatic...

The first post in this series introduced the new TrinityP3 book “The Ultimate Guide to Digital Marketing in a Data-driven World” – you can read the introduction post here. This is Chapter 1 of the book and in it we look at the history of digital marketing...

As interruptive marketing techniques are increasingly ignored, B2B buying habits are evolving. Now, for marketing strategies to be effective, they must recognise buyer’s abilities to research answers to their solutions, and supply the answers to earn...

You might be a one man band, a lean start up or an SEO working within a marketing team. Either way you understand the importance of a solid strategy and the right tools to do the heavy lifting. It just makes it even easier if that tool is free! Below...

Our 7 key questions to ask yourself and your team This post is the second in a short series looking to help give a focus to improve digital marketing effectiveness. In the first I defined 7 strategic questions to increase site traffic as part of a customer...