According to convinceandconvert.com, 69% of email recipients report email as ‘spam’ based on the subject line alone. Combine that with the 21% of email recipients that report a message as ‘spam’ even if they know it isn’t and the results don’t look so good.
But, the crew at AdStation by Adknowledge released a new eBook detailing the best practices for subject lines. With the tips in their 24-page guide, mailers can boost open rates and help avoid ‘spam’ reports. From their site:
Our AdStation subject line experts write, test and optimize more than 1,000 subject lines each month to ensure our messages not only reach the inbox, but get the click too. Now, you can power up your next campaign with their simple subject line tips. Download our latest eBook — the Pretty Great Guide to Subject Lines — to grab attention with your next email.
Last month, AdStation hinted at new, big announcements on the way. We’ll be sharing more on those details as they become available in the coming months. Visit their site to download the eBook now.
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