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People Pattern. To extract marketing insights from the unbiased opinions and data generated by social media users, to produce audience...

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In The News: Syncapse CEO Scissons On Clickable Acquisition And Enterprise Goals
via syncapse

This article was written by John Ebbert for AdExchanger. He speaks to Syncapse CEO Michael Scissons about the Clickable acquisition and its implications. Michael Scissons is founder and CEO of Syncapse, a Toronto-based, social performance management...
The 5 Biggest Mistakes in Social Media Monitoring
via b2cmarketinginsider

LISTEN ON YOUTUBE LISTEN ON ITUNES LISTEN ON STITCHER Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps...
The New Brand Building Reality
via blog.wolffolins

The following post by Karl Heiselman was initially published as a contribution to The Wharton Future of Advertising Program. By 2020, advertising as we know it will no longer be the primary marketing vehicle used to build brands. Advertising will instead...
Data privacy, machine learning and the destruction of mysterious humanity
via gigaom

Recently, I wrote an article about Disney’s new RFID location- and transaction-tracking technology, the MagicBand. Perhaps more magical for Walt than it is for you, the band allows Disney to track their customers’ actions inside their parks...
Four Ways Big Data Can Drive Your Sales To The Next Level
via bigdata-startups

One of the most well known examples of how Big Data can drive sales is that of Amazon. They have perfected the analysis of all their data in order to increase their sales. But also smaller companies as well as offline companies can use Big Data to drive...

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The Audience Intelligence Solution - People Pattern

We use data science, to extract marketing insights from the unbiased opinions and data generated by social media users, to produce audience intelligence.

Hennessy Raises a Glass to Smooth Campaigns - People Pattern

Hennessy’s marketing blurs the lines between digital and offline communities. The brand is reportedly spending more than ever on media, with campaigns serving up custom branded bottles, mobile-optimiz...