2015-07-04



Perhaps you are the magnanimous sort. “Dr. V,” you say, “I ordered the book but I don’t need the free Halo or Sleepypod stuff or PetHub tag or Dog + Bone collars or Groom Genie or any of those items you are giving away, not even the awesome little activity book with coloring pages and a word search featuring ANALGLANDS and DEMODEX.” You are an ascetic. You don’t have a pet. You’re decluttering. OK, I get that.

But surely you aren’t opposed to a donation in your name, right? I have a treat for you.

Newflands is a New Zealand company, started by a veterinary nurse (don’t give me a hard time, that is what they are called in New Zealand) who was looking for an ethically sourced, sustainable brand of fish oil for her dogs. With none to be found, Fiona started her own brand, and Newflands Hoki Oil was born.



We all know that fish oil is a well-utilized and effective essential fatty acid supplement, with a high ratio of omega 3 to omega 6 fatty acids. Hoki is a fish native to the waters off the coast of New Zealand, but starting this summer it will be available in the United States through Newflands.

Newflands founder Fiona Robertson wanted to support my book campaign with a donation that would also give back to the community, so she suggested a donation of Hoki oil products to a US Charity. We selected Vets’ Pets, a program run by Angels for Animal Rights NYC helping veterans with low cost pet food, supplies, medicine, and deployment support. For every preorder Charity Treat, Newflands will donate a bottle of Hoki Oil to Vets’ Pets to support this wonderful program.

See? Win-win. A book for you, a donation for them. What could be easier?

How to Claim a Charity Treat

1. Preorder 2 copies of All Dogs Go to Kevin (if you want them signed, get them from Warwicks)

2. Head over to the Treats Page and select “Shiny Happy Charity Treat”

3. Follow the instructions, including proof of purchase for 2 books

4. We’ll follow up in the coming weeks to confirm the order!

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