It’s not always easy to stay up to date with social media.

Here’s what was really hot in 2013.

As you scan these articles, you’ll find great ideas you can put to use today.

Here are 10 of our most popular articles of 2013.

Top 10 Social Media Marketing Articles

#1: New Facebook Marketing Research Shows What Works: The latest research on Facebook marketing shows interesting trends and opportunities. Use this to update your Facebook marketing with the latest findings.

Read more about this research to help you improve your Facebook marketing.

#2: 10 Ways to Use Social Media to Promote an Event: Discover 10 creative ways to use social media to promote your offline and online events.

Read more about these 10 creative ways to use social media to increase your chances for a gangbuster event.

#3: How to Use Hashtags in Your Social Media Marketing: How to use hashtags in your social media marketing to create successful campaigns and maximize your exposure across all social media channels.

Read more to discover how to choose a hashtag that’s memorable and unique.

#4: 4 Ways to Use Social Media to Generate Leads: Here’s how social media for lead generation works and how you can activate your social audiences to generate leads that can affect your bottom line.

Read more on how you can activate your social audiences and generate leads that can affect your bottom line.

#5: How Your Business Can Use the New Facebook Cover Photos: Here are some examples of what you can do with your Facebook cover photo and how to leverage the new rules to boost your business.

Read more to find out how you can feature an engaging and interesting cover photo.

#6: 26 Tips to Create a Strong Social Media Content Strategy: Discover how to strengthen the impact of the content you create and generate the buzz you’re looking for.

Read more in this A-Z guide, with key points that will help you create a social media content strategy that resonates with your audience.

#7: 21 Social Media Marketing Tips From the Pros: Here’s what these social media experts recommend you focus on to successfully market your business with social media.

Read more to discover the best social media tips from these pros.

#8: 6 Facebook Metrics Marketers Should Be Measuring: Here are the statistics you need to measure and how to measure them to determine your Facebook page’s performance.

Read more to discover the six key metrics you need to track to understand your Facebook page’s performance, why you need them and where to find them.

#9: 9 Creative Ways to Use Social Media to Launch a Product: Here’s how we used social media to launch a new website. You’ll discover unique ways to launch your next product or service.

Read more to find out how to create a teaser campaign on Facebook.

#10: 5 LinkedIn Company Page Tips to Enhance Your Marketing: Here are the benefits of engaging followers with company news, updates, events and relevant content on your LinkedIn company page.

Read more to find out how to optimize your LinkedIn company page.

Discover more social media marketing tactics in 2014

Introducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author ofPlatform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author ofLaunch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner’s mega-conference in beautiful San Diego, California.

Check out this overview of the conference or click here for more details.

What do you think? What was your favorite article on Social Media Examiner in 2013? Please share your comments below.

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