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Background Problem Statement Particularly Referring to QUESTION ONE
It is a widely established fact that the evolution of Internet overall as a concept has leveled the playing field of firms, notably so in the world of E-Commerce. The most notable advantages that merchants experienced as a result of the aggressive expansion of Internet and, E-commerce as business practice concepts in the 21st century are: the reduced need to dedicating resources in researching and obtaining an optimal geographical location for their outlets, as well as, the trimmed down need to promote the business in the high cost advertising channels like the Yellow Page, magazines and newspap...