Case Study:
How The Concord Flower Shop
More Than Doubled Its Online Sales
and was Ranked in the Top 1% of
Local Businesses by Google
The Concord Flower Shop’s Blueprint for Success
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“Working with Sales Renewal
is a real partnership, I know
the floral business and Sales
Renewal knows technology,
marketing and sales.”
-- Helen Halloran
Executive Summary
The Challenge
Like most small businesses, Concord's premier florist faced multiple challenges in today’s
economy. Its most obvious source of significant new sales was online, yet it felt the me-too,
expensive website and sales services being provided by a large, national florist association
would not scale. Further, give...