BOSTON–(BUSINESS WIRE)–Wayfair Inc. (NYSE:W), one of the world’s largest online destinations
for home furnishings and décor, today announced the expansion of its
housewares offering at Wayfair.com,
providing shoppers an even broader selection of best-selling kitchen and
tabletop items from hundreds of top brands. In addition to featuring
thousands of products across cookware, cutlery, tabletop, small
electrics, storage and organization, Wayfair is also introducing two new
specialty shops and an exclusive collection of style-smart household
essentials to help shoppers find just the right items for their homes.
“As the go-to destination for everything home, Wayfair is rapidly
building its expansive product selection and inspirational experience in
the housewares space,” noted Steve Oblak, Senior Vice President and
General Manager, Wayfair.com. “We know that the kitchen is the heart of
the home and the center of activity in most households. Consumers are
constantly replenishing, updating and upgrading houseware essentials
while also splurging on fun additions from ice cream makers and fondue
sets to high-powered blenders. We have all those areas covered for our
customers plus great new ideas and tips for finding the right products
across all styles and budgets.”
The Wayfair
Kitchen category provides a vast selection of must-have household
items. From roasting pans to drawer organizers, shoppers can easily find
everything they need in one place at budget-friendly prices. In
addition, Wayfair’s new housewares specialty shops feature tailored
product selections along with ideas and inspiration to make it easier
than ever for shoppers to discover new items for the kitchen.
For cooking enthusiasts, The
Gourmet Shop showcases cookware, cutlery and small appliances from
well-known brands including All-Clad, Calphalon, Cuisinart, KitchenAid,
Le Creuset, Vitamix, Wüsthof and Zwilling J.A. Henckels. Wayfair
shoppers can browse recipes, product recommendations and other tips and
advice for outfitting a well-equipped kitchen. And, for well-caffeinated
customers, The
Coffee Shop offers a selection of more than 600 different coffee
makers and espresso machines along with articles and advice on trending
topics such as How to Brew Craft Coffee.
In addition to the new housewares specialty shops that provide another
way to explore Wayfair’s vast product selection, customers also have
access to Wayfair
Basics, an exclusive collection of style-smart household essentials
that offers quality at value prices. Only available at Wayfair.com,
Wayfair Basics includes products that are ideal for setting up a new
home or simply refreshing and replacing tried and true household items.
The new collection offers practical, solution-oriented product choices
across multiple categories including bed bath, kitchen linens,
storage, cookware, cutlery, drinkware and flatware.
For shoppers looking to spruce up for spring, Wayfair will host a
variety of promotions featuring up to 70 percent savings on many items.
Wayfair’s Easter event launches today featuring tabletop designs and
giftable housewares. A Mother’s Day event launching April 20 will
showcase curated products and gift guides with items for the wine lover,
the chef and for Mother’s Day brunch. In addition, Wayfair will host a
Semi-Annual Cookware Sale beginning May 13 featuring top deals on all
cookware, cutlery and small appliances for 10 days only.
About Wayfair
Wayfair Inc. offers an extensive selection of home furnishings and décor
across all styles and price points. The Wayfair family of brands
includes:
Wayfair.com, an online destination for all things home
Joss Main, where beautiful furniture and finds meet irresistible
savings
AllModern, a go-to online source for modern design
DwellStudio, a design house for fashion-forward modern furnishings
Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $2.25 billion in net revenues for full year 2015. The
company employed 3,809 people as of December 31, 2015 and is
headquartered in Boston, Massachusetts with operations throughout North
America and Europe.