2016-01-21

THE Invasion Tour comes to a close as one of the country’s biggest music festivals wraps up the last leg of their tour in Iloilo on its third time for the Dinagyang Festival. This year’s Invasion Iloilo 2016 is going to redefine the festival party experience for the Ilonggos with unparalleled lights and effects and a world-class stage that will gather the biggest names in EDM with the country’s best and top international DJs.

Just like the Sinulog Festival in Cebu, Dinagyang celebrates the city’s devotion to Santo Niño while also paying tribute to the arrival of Malay settlers in the island. It’s one big celebration that shows how the “City of Love” lives up to its name. Fun fact: Did you know that all costumes during the street dancing competitions are made of indigenous materials? Dinagyang is truly a festival of ingenuity and creativity.

But why focus on festivals? Spectrum, the brains and brawn behind the spectacular Invasion Tour, believes that aside from coming up with an exceptional party experience, the Invasion Tour’s aim is to help cultivate tourism in the area. Through a music festival, the host city can greatly benefit from the event because it entices more tourists, especially the tech-savvy millennials who have the capacity to drive business in each area. Aside from promoting tourism, Spectrum also works with local business and suppliers to elevate its brand partners and the rest of the industry in the region.

What can thousands of party people expect from this year’s event? Great music and a whole lot of fun. Get ready for a night of nonstop music and celebration with this full Filipino lineup: Nix Damn P, Martin Pulgar, Inno Naguit, Jet Boado, Kat DJ, Chad Fajardo, Jetsweater, 3x Hypeman of the Year MC Paolo and the human beatbox GMTFX, plus — for the first time on the Dinagyang Invasion stage — Dutch friends and kings of the jungle ALVARO + KC Jones.

It’s gonna be one wild ride with great performances and a whole lot of dancing so don’t miss out on the last stop of the Invasion Tour. The Invasion Iloilo is set to happen on Saturday, Jan. 23, at the Iloilo Center. Gates will open at 5 p.m. Gather all your friends and book your tickets today. Hala bira!

The Invasion Tour is co-presented to you by Smart Communications and SM Youth. The official tour partners include Johnnie Walker, Philippine Airlines, GrabTaxi, Chevrolet, Rhipstop, Loudbasstard, Flux, Gaz, San Miguel Beer, Pioneer, and the Department of Tourism. Media partners: Rappler, Solar Sports, ETC, Zee Lifestyle, Partyphile, Magic FM 92.3, Chalk Magazine, and Panay News.

Listen to Spectrum Radio on Magic FM every Saturday at 9 p.m. or tune your TVs to ETC and Solar Sports to keep you on the loop.

For official information, log on to http://spectrum.ph/invasiontour./PN

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