Strategies to Build a Compelling Brand and Attract More Business
Experts from some of the world’s top companies will share their strategies for branding success. How do you communicate your brand’s value in an ever-changing market? Which tools are right for you and which ones should you avoid? How can you use social media to propel your brand? Whether you are launching a new business or branding products and services for a Fortune 500 company, this session will help you build a compelling brand and attract more business.
Panelists: Karen Korellis Reuther , partner, Cast Collective and former creative director, Nike @KKREUTHER
D’Arcy F. Rudnay , chief communications officer, Comcast Corporation @COMCAST
Moderator: Tina Wells , CEO and founder, Buzz Marketing Group @TINACWELLS
Host: Joanne Ryder , EVP, director of brand and strategy, Beneficial Bank @BENEFICIALBANK
Your Next and Best Career Move: How to MAKE a Working Identity and Life Plan that Reflects You!
In our quest for excellence, shattering the glass ceiling and following a traditional executive career trajectory, women are often sidetracked from a path that may be better suited for their individual strengths or unique passions. Women should and can rise beyond their potential, but not at the expense of their specific skills, talents and expertise. Using the first hand experiences of women from the front-lines, attendees will explore their unique journeys and learn from their best practices and lessons learned along their road to discovery. Whether you are looking for a career change, re-entering the workforce after time away, or trying to find the right path for you, this session will offer practical advice for evaluating your career path, defining your working identity and creating your life plan.
Panelists: Julie Shifman , author, Act Three: Creating the Life You Want @ACTTHREE Cindy Ratzlaff , author, Queen of Your Own Life @BRANDYOU Beth Rubino , executive vice president, HR and workplace services, QVC @QVC
Moderator: Amy Richards , writer, activist and producer, MAKERS @HEYMSAMELIA
Host: Andrea Wikerd , assurance senior manager, Ernst and Young @EYNEWS
Branded by: QVC
Carry On, Warrior: Developing Resiliency to Mobilize a Better You
We have all faced negative or challenging experiences personally or professionally – it’s a part of life. While the experience may impact us; it’s how we move forward as a result which defines who we are. Are you someone who lets challenge immobilize you in times of distress? Once a recovering bulimic and alcoholic, best-selling author and blogger, Glennon Melton serves as a great model for how resiliency helped her carry on and overcome years of pain, suffering and addiction. Sharing real-life insights, inspiration and humor, the beloved founder of Momastery will teach you how to develop resiliency skills to overcome your obstacles, better build from challenges in life and prepare you to carry on and be your own warrior.
Speaker: Glennon Doyle Melton , founder, Momastery.com, and NY Times best-selling author, Carry On Warrior @MOMASTERY
Host: Frankie Darcell , author, producer and radio personality, Clear Channel @FRANKIEDARCELL
Branded by: Clear Channel Radio and Outdoor
How to Use Body Language to Influence Human Behavior and Enhance Your Presence
Effective application of rapport building and people reading skills are essential to succeed in today’s world. Leaders with presence have the ability to influence others through interpersonal relationships, are open to meeting new people, and can find a way to connect with others. Award-winning “human lie detector” and communications expert Janine Driver will help you better understand the impact of your non-ver – bal and verbal communications on others. Through use of her cutting-edge new body language strategies you will learn how to read others’ hidden emotions and build better relationships to ultimately enhance your presence, improve your business impact and expand your networks both in the workplace and in life.
Speaker: Janine Driver , lie detector expert and New York Times best-selling author, You Can’t Lie to Me @JANINEDRIVER
Host: Karen Dougherty Buchholz , vice president, administration, Comcast Corporation @COMCAST
Personal Finance: Seven Savvy Ways to Plan a Better Budget
How financially savvy are you? Wealth management expert Manisha Thakor will share her personal budget philosophies for achieving financial security. You will learn how to incorporate these strategies into a budget that works for you and keeps your spending on track.
Speaker: Manisha Thakor , founder and CEO, MoneyZen Wealth Management and author, On My Own Two Feet: A Modern Girl’s Guide to Personal Finance @MANISHATHAKOR
Host: Pam Cyr , EVP and retail banking officer, Beneficial Bank @BENEFICIALBANK
Branded by: Beneficial Bank
Season of Unlikely Happiness: Getting What You Want by Getting Out of Your Own Way
NY Times best-selling author Laura Munson is an expert in perseverance and dealing with rejection (both personally and professionally). What happens when we hear “I don’t love you anymore,” “You didn’t get that job,” “Your mother has cancer”? In this session, Laura Munson talks from personal experience about the power of the present moment and awareness of self to surrender the past and reinvent the future into the reality of what is. Attendees will:
Learn how to claim your life
Identify where you are stuck
Get out of victim-stanced thinking and into practical creative thinking
Reinvent your life to get what you want
Define a statement of intention that can be referred to for daily affirmation, focus and guidance
Speaker: Laura Munson , New York Times best-selling author, This is Not the Story You Think it Is: A Season of Unlikely Happiness @LAURAMUNSON
Host: Lisa Nutter , president, Philadelphia Academies, Inc. @PHILACADINC
Leadership in a Multigenerational Workforce: Bridging the Gap to Drive Bottom Line Impact
Using the skills of different generations of workers is critical to increasing business results and bottom line impact. The most effective and successful organizations right now are the ones that foster and leverage a multigenerational workplace to better innovate and gain competitive advantage. This interactive panel will bring together a mix of Gen X and Gen Y leaders to share tools and strategies to help attendees:
Understand the value of and better accept different generational perspectives in the workplace (especially as it relates to women);
Attract and retain top talent outside of our own pyramid
Engage and mentor the next generation of women leaders
More effectively lead a multigenerational workforce
Utilize the skills of different generations to leverage individual strengths and achieve organizational strength
Panelists: Jill Ross , VP and market director, Beneficial Bank @BENEFICIALBANK
Renata Mutis Black, chairwoman, Seven Bar Foundation @RENATA_M_BLACK
Elizabeth Reeves , SVP and chief human resources officer, AmeriHealth Caritas @AMCARITAS
Moderator: Miki Agrawal , serial social entrepreneur and ranked Forbes 2013 “ Top 20 Millennials” @TWINMIKI
Co-Hosts: Catherine O’Hara , VP and director, consultant relationships, North America, State Street Global Services and Dawn Powers , FCM sales and marketing, State Street Global Exchange @STATESTREET
Branded by: State Street
Achieving Work/Life Integration: How to Have it All…At the Right Time
Decades ago, before the invention of laptops and smart phones, boundaries were clear and work stayed at the office after 5pm. Thanks to the blessing (or curse) of technology, separation of work and play seems to be non-existent. While workplace productivity has increased as a result, balance continues to be out of whack as women especially, struggle to juggle the mayhem and pressures of life and career. Rather than find strategies to balance work and life as separate silos, this session will explore strategies for integrating work and life. Understanding that the demands for each ebb high and low at varying times, attendees will not only learn ways to effectively manage tasks and time, but will learn how to put the focus back into things that matter most at the right times so that you can feel successful personally and professionally – and with less guilt!
Panelists: Amanda Steinberg , founder and CEO, The Daily Worth @AMANDASTEINBERG
Mally Roncal, celebrity makeup artist and founder and president, Mally Beauty @MALLYBEAUTY
Molly Watson , COO, Tierney @HELLOTIERNEY
Moderator: Lisa Belkin , senior columnist on life, The Huffington Post @LISABELKIN
Host: Jennifer MacMullen , VP and market director, Beneficial Bank @BENEFICIALBANK
Branded by: Tierney
Health and Wellness: Improving Your Productivity by Managing Your Stress and Sleep
How many times have you wished for more hours in a day or said, “If only I didn’t need to sleep”? We all want to maximize our time and energy. While our needs and stresses are different, there are some consistencies that can be leveraged by all women to maximize our efficiency. This ses – sion will feature medical and wellness experts to explore options to make you as productive and successful as possible including: which vitamins enhance performance; best times of day to exercise to gain the best results; when and what to eat; and tips for achieving the best sleep!
Panelists: Nwenna Kai , author, The Goddess of Raw Foods @NWENNAKAI
Aminah Keats, director, naturopathic medicine, Cancer Treatment Centers of America @CANCERCENTER
Emily Leaman , health and fitness editor, Philadelphia magazine @EMLEAMAN
Moderator: Dr. Vonda Wright , author, Dr. Vonda Wright’s Guide to THRIVE: 4 steps to Body, Brains and Bliss @DRVONDAWRIGHT
Host: Kim Eberbach , VP, wellness and community health, Independence Blue Cross @IBX
Branded by: Cancer Treatment Centers of America
Driving Social Good and Change Through the Power of the Workplace
Through access to networks, employees and customers, the workplace – regardless of size, sector or purpose – has the unique power to act as force multipliers to impact social change and make a difference. This session will explore the various ways that employees and entrepreneurs can use a work or corporate infrastructure to give back, volunteer and make an impact locally, domestically or globally. This session will use experiences from real-life change agents to offer inspiration and advice for how you can engage and make a difference within your work – place. Attendees will explore:
How to find out if your company has employee networks dedicated around these initiatives
How to start an initiative if your organization doesn’t already have something
How you work with your company to ensure that corporate and social responsibility are part of their mission
How to integrate philanthropy and social responsibility into the mission and financials of your small business
Panelists: Kristyn Stewart , director, Philadelphia Center for Arts and Technology @FOUNDATIONS_INC
Tiffany Dufu , chief leadership officer, Levo League and former president, The White House Project @TDUFU
Emily Denney , senior director of corporate affairs, AstraZeneca @EMDENNEY
Moderator: Nancy Dunleavy , president and CEO, Dunleavy and Associates @NANCYDUNLEAVY
Host: Pam Hisler , VP and market director, Beneficial Bank @BENEFICIALBANK
Branded by: AstraZeneca
The Shift: The Moment and Method for Reinvention
Best-selling author, Good Morning America contributor and entrepreneur Tory Johnson is no stranger to major life changes— after shifting from employee to entrepreneur after a painful firing. With a lifetime of struggling with her weight, Tory felt ashamed of how she looked but could never find the will to change. When a network executive warned her that if she didn’t lose weight her television career could be in jeopardy, Tory experienced something profound: A Shift. She knew she didn’t just want to change; she needed to change. Now, after a second major shift–losing more than sixty pounds in a year–Tory is on a mission to help others change their thinking and achieve a better life. This session isn’t about weight loss – it is designed for anyone struggling to make a big life change, be-it profession or personal. Together, these exceptional women will share their personal stories of shifting, and offer valuable lessons and inspiration for taking charge and changing your mindset once and for all. Attendees will:
Identify “their defining moment” for reinvention
Create a plan to make the shift
Understand and make a list of things to sacrifice along the road to shift
Learn strategies for self-discipline
Create a healthier and happier life
Speaker: Tory Johnson , New York Times best-selling author, The Shift, and workplace contributor, “Good Morning America” @TORYJOHNSON
Guest Panelist: Sallie Krawcheck , one of the most respected voices on Wall Street and business leader, 85 Broads @SALLIEKRAWCHECK
Host: Nancy Hornback , host, QVC @NANCYQVC
Claiming Happiness
If you’ve been struggling to find the happiness you deserve, then this is the session for you. Kathy Kinney (best known as Mimi on The Drew Carey Show ) and Cindy Ratzlaff (market – ing genius behind the launch of The South Beach Diet ) have been best friends for more than thirty years, and have helped each other navigate the ups and downs of their lives with humor and grace. In this entertaining and inspiring session, they will offer easy step-by-step actions to blast away at the societal preconceived notions of happiness and share the tried-and-true techniques they call “the seven best gifts a woman can give herself.”
Speakers: CINDY RATZLAFF and KATHY KINNEY , co-authors, Queen of Your Own Life @BRANDYOU @QUEENOFOWNLIFE
Connecting vs. Networking
Networking isn’t about the number of connections you have – it’s about meeting and fostering relationships with the people you want in your life. Are you ready to quit filling up your calendar with random networking events and coffee dates and start building and leveraging relationships that are reciprocal and actually mean something to you? This session will provide practical tools and strategies to help you spend less time randomly networking and more time building a community of supporters.
Speaker: NANCY DUNLEAVY , president and CEO, Dunleavy & Associates @NANCYDUNLEAVY
Your Pitch: How to Get Your Story Heard
Loraine Ballard Morrill, veteran news and community affairs director for Clear Channel Radio, will share tips and suggestions for getting the attention of overworked and overwhelmed media professionals. Whether you are in the for-profit world trying to maximize exposure, an entrepreneur trying to secure press or spearheading a cause in the non-profit arena, this session will offer something for everyone. Attendees will learn specific do’s and don’ts and explore how new mediums in the digital space (i.e. Twitter, Linked In, Facebook, email) are changing the way media is covered and how you can be heard.
Speaker: LORAINE BALLARD MORRILL , news and community affairs director, Clear Channel @LORAINEBALLARD
Act Three: Finding Your Next Career
Are you STUCK?? Are you ready to go back to work or change jobs, but unsure of what you want to do, or just as important, what you are good at today? Or maybe you have lots of ideas, but are unable to focus on one and so you haven’t moved forward in your job quest. Julie Shifman, founder of Act Three, which helps women create a fulfilling next act of life, will help you get UNSTUCK. In this session, she will show you how you can identify your passions, pinpoint your biggest motivators and proactively address what might be holding you back from this next stage of your career.
Speaker: JULIE SHIFMAN , author, Act Three: Creating the Life You Want @ACTTHREE
Using Fear to Create and Innovate
We often forget the meaning and lessons in our own stories as we seek out inspiration and how to be creative. We discount our fears, our insecurities, the experiences we’re afraid to talk about and instead focus on finding innovation and feeling like the creativity should come from elsewhere. Ishita Gupta will show you that the opposite is true. True innovation and inspiration comes from exploring your deepest needs and using those feelings as the foundation from which you build your creativity. This session will help you find your path to creative success!
Speaker: ISHITA GUPTA , entrepreneur and founder, Fear.less Magazine @ISHITAGUPTA
How to Negotiate a Killer Job Offer
Do you want access to the secrets top executives know about negotiating job offers? Employment attorney Robin Bond will share insider tips on how to level the playing field in job offer negotiations. Attendees will learn Bond’s strategies for negotiating success including: how to strategically analyze a job offer; get more money in a deal; tackle the tough issues of securing stock options, long-term incentives and severance pay promises; and how to overcome the crucial question of “will the company pull the offer off the table if I try to negotiate?”
Speaker: ROBIN BOND , author, How to Negotiate a Killer Job Offer @ROBINBOND
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