Examples:
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=Examples=
=Examples=
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Crowdsourcing examples at http
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//crowdsourcingexamples.pbwiki.com/
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See
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[[Crowdsourcing
Examples]] has seperate tables for the following categories:
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#Individual businesses or sites that channel the power of online crowds
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#Brand
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sponsored initiatives or forums that depend on crowdsourcing. (included those that are no longer active)
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#Brand initiatives that allow users to customise their products
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#Brand-sponsored competitions/challenges focussed on crowdsourcing
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The three first examples below are from the Business Week article [http://www.businessweek.com/innovate/content/jan2007/id20070118_768179.htm]
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==Swarm of Angels==
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URL = http://www.Aswarmofangels.com
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"This British open source film project takes on Hollywood's traditional business model, aiming to create cult cinema for the digital age. Subscribers—the "angel" investors that "swarm" to create the site's name—pay roughly $50 (£25) each to join. The site aims to draw 50,000 angels to create a film with a $1.8 million budget. Eventually, the community will vote to decide which film will be made."
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(http://www.businessweek.com/innovate/content/jan2007/id20070118_768179.htm)
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==CafePress==
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http://www.CafePress.com
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"This Foster City (Calif.)-based online retailer lets members create, buy, and sell merchandise. Entrepreneurs Fred Durham and Maheesh Jain founded the site in 1999 to let members—the site reports 2.5 million—transform their artwork and ideas into new products and sell them through an online storefront with no up-front costs or inventory to manage. Members can also personalize their own gifts by adding touches to one of 80 available products. CafePress.com sets a base price on products and takes care of printing, packaging, processing payments, and customer service; sellers decide how much to charge for their products."
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(http://www.businessweek.com/innovate/content/jan2007/id20070118_768179.htm)
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==Crowdsourcing and Sustainability==
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Matthew Yeomans:
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"In early January, Verizon announced a new sustainability project called Powerful Answers. Created to raise awareness of the wireless network's new 4G service, the centrepiece of the project is a $10m (£6.3m) challenge for entrepreneurs, individuals and companies to generate innovative ideas in the healthcare, education and sustainability sectors.
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If you think this sounds a lot like GE's Ecomagination and Huggie's Moms Inspired or even Heineken Ideas Brewery, Sony Futurescape or WWF Green Ideas, you'd be right. All these very smart sustainability projects embrace crowdsourcing as a mobilising and marketing tool, which taps into the "wisdom of the crowd" to demonstrate just how much each company needs the insight and input of its social media community to realise its sustainability goals. Activists like Greenpeace have also used a form of crowdsourcing to hammer multinationals like oil company Shell.
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The allure of crowdsourcing for sustainability and CSR communications has long proven irresistible to both companies and activists despite some spectacular failures."
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(http://www.guardian.co.uk/sustainable-business/blog/crowdsourcing-company-dna-sustainability)
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==Crowdsourcing Platforms==
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===[[CrowdSpirit]]===
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http://www.Crowdspirit.org
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"This French startup plans to use crowds to develop and bring to market tangible, inexpensive, electronic devices such as CD players, joysticks for video games, and Web cams. The community will handle all aspects of the product cycle—its design, features, technical specifications, even post-purchase customer support."
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(http://www.businessweek.com/innovate/content/jan2007/id20070118_768179.htm)
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===Freelancer===
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http://www.Freelancer.com
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Freelancer was founded in Sweden as getafreelancer.com in 2004. I first wrote about it in 2005 in an overview of the space. For many years it was the dominant online services exchange in Europe, and one of the top three globally. In May 2009 it was bought by Australian company Ignition Networks, which also acquired the domain Freelancer.com. The company is run by veteran tech entrepreneur Matt Barrie, who most recently founded and ran specialty processor firm Sensory Networks Inc.
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===99designs===
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http://99designs.com/
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99designs has clients set a design brief and budget, and then provide feedback to designers during the design phase, ultimately selecting a winner who is awarded the full budget. It has been very successful though its model has many detractors in the design community. I wrote a post titled 9 practical steps to getting great outsourced design on 99designs reflecting on my experiences using the site.
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===DesignCrowd===
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http://www.designcrowd.com/
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DesignCrowd began life as DesignBay, using a similar prize-driven model to 99designs. Late last year it acquired the US company DesignCrowd and adopted its name. DesignCrowd is using more nuanced approaches to awarding prizes, including giving second place prizes and participation payments.
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===Others===
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Commentary of last three from http://rossdawsonblog.com/weblog/archives/2010/02/australia_is_be.html
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See also: [[Cambrian House]]; and [[Kluster]]
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==More examples==
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The article mentions [[Innocentive]] as an example of the process.
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"YourEncore, for example, allows companies to find and hire retired scientists for one-off assignments. NineSigma is an online marketplace for innovations, matching seeker companies with solvers in a marketplace similar to InnoCentive."
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Rent A Coder [http://www.rentacoder.com/RentACoder/default.asp]
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From http://www.bnet.com/2403-13068_23-52961.html:
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Netflix, the online video rental service, uses crowdsourcing techniques to improve the software algorithms used to offer customer video recommendations. The team or individual that achieves key software goals will receive $1 million.
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Eli Lily and DuPont have tapped online networks of researchers and technical experts, awarding cash prizes to people who can solve vexing R&D problems.
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[http://www.cambrianhouse.com/how-it-works/ Cambrian House] lets the public submit ideas for software products, vote on them, and collect royalties if a participant's ideas are incorporated into products.
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iStockphoto.com allows amateur and professional photographers, illustrators, and videographers to upload their work and earn royalties when their images are bought and downloaded. The company was acquired for $50 million by Getty Images.
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Threadless.com lets online members submit T-shirt designs and vote on which ones should be produced.
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Specialized [http://crowdsourcingexamples.pbwiki.com/ Crowdsourcing
Examples]
wiki: "Anjali Ramachandran, a strategist at London-based digital agency Made by Many, posted '''a wiki with 135 companies currently engaging in some form of crowdsourcing'''. It's a great start, and Anjali is asking us all to help expand it. Such efforts are crucial to the maturation and understanding of crowdsourcing." [http://crowdsourcing.typepad.com/cs/2009/03/links-of-the-week.html
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=Case Studies=
=Case Studies=