NEW YORK – Adam Butterworth, a longtime Clear Channel Outdoor (CCO) leader, is the new Market President for CCO – Canada.
Butterworth replaces John Jory, who is retiring from the position after 17 years.
Butterworth, after his latest work as CEO of Clear Channel Singapore, got the nod from CCO and EL Media Holdings Canada (Branded Cities Network) to head the joint venture of the two companies. He reports directly to Toby Sturek, CCO EVP Specialty Businesses, and Vaibhav Gupta, EVP Business Operations, Branded Cities Network.
He now serves as a key member of Clear Channel Outdoor – North America’s senior management team, led by President/COO Suzanne Grimes.
Butterworth worked to launch the largest street-furniture program in Singapore, including more than 3,000 bus shelters and 5,000 advertising faces. He also pioneered the mobile enablement of street furniture in Singapore.
Prior, he was Sales Director Adshel Pty. Ltd. (CCO – Australia/New Zealand) where he also drove significant revenue growth and restructured the business while repositioning the brand. Earlier, as Sales Director for Adshel UK, he grew revenues and expanded the business from street furniture to markets, malls and universities. Butterworth began his career as sales executive with More O’Ferrall Adshel in 1990.
“Adam has an inspiring track record leading Clear Channel Outdoor divisions to new heights. This includes overseeing revenue growth in the U.K. that outpaced the market two-fold and more recently doubling revenues at Clear Channel Singapore in the course of four years,” said Sturek.
“We are committed to growing our portfolio, expanding our capabilities and most importantly solving today’s marketing challenges for our clients. We are also committed to having the best people leading our teams and are therefore excited to name Adam to this important role. ”
Clear Channel Outdoor – Canada offers extensive media coverage in 21 of the top markets in eight Canadian provinces. The portfolio includes a wide range of formats, including street-level, digital, and spectaculars in venues such as Toronto’s Yonge-Dundas Square.
With the recent award of a 10-year contract for Billy Bishop Toronto City Airport’s passenger terminal and Toronto Pearson International, Vancouver International and Canadian regional airports already in its portfolio, the company reaches more than 70 percent of passengers travelling annually through Canadian airports.
Butterworth will lead all aspects of Clear Channel’s Canadian operations including finance, operations, real estate, public affairs, marketing and sales. In addition to optimizing development and use of the company’s media portfolio in Canada, he is responsible for creating an organizational culture to drive the transformation of out-of-home media with new digital and mobile capabilities.
He is accountable for developing business strategies that create revenue growth while building and nurturing relationships with constituencies including advertising clients and agencies, government entities and community groups.
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