RESAAS Services Inc. (CNSX:RSS) the leading real estate services platform in a press statement on August 11, 2014, announced that a new member has become part of its service platform- Berkshire Hathaway Homeservices.
Leveraging Technology
Hathaway HomeServices California Properties (BHHSCA) which already has annual sales in the region of $12 billion, in terms of volume; continues to interest and engage with more agents and offices in key US markets, such as “Santa Barbara, Los Angeles, Orange County, and San Diego, Riverside and San Bernardino.”
Rated as top five one real estate brokerages, Bruce Mulhearn, President of Berkshire Hathaway HomeServices, California Properties commented on his company becoming part of the RESAAS platform thus, “Introducing the RESAAS Platform will allow our agents to take advantage of new technology, encouraging them to make connections with agents on a global basis and giving them the ability to streamline their social media strategy.”
Partnership In Growth
Continuing on the advantages both the companies find by engaging with each other, RESAAS Vice President of Sales, Padraig Cullen commented that, “Berkshire Hathaway HomeServices | California Properties understands that providing their agents with forward-thinking technology is a must in order to maintain their high levels of customer service and expertise.”
He also highlighted that the technology advisory team at Hathway was impressed by “RESAAS Platform, it was clear that the network would empower their agents to generate more referral business, while also expanding their social sphere.”
Berkshire Hathaway HomeServices which is held by Warren Buffet, the iconic billionaire investor and part of his empire, has a network of real estate sales personnel numbering 47,000 and operates through 1,400 offices. In recent time, it has adopted technology to help penetrate the user base with Apps and social media activities.
The new engagement with RESAAS is expected to bring the country within the social media marketing aspects the press release noted.