HUSQVARNA AB (OTCMKTS:HUQVF) today announced that it will continue construction division in its current form and will form a new organization for the company’s forest and garden operations. The new organization, which follows the brand dimension, will gradually be implemented with a worldwide profit and loss responsibility and will be fully effective from January 1, 2015. The brand dimension will allow the company to differentiate three distinct business models and aligning them with the required leadership structure and operational resources. In addition, the approach will speed up the decision making process while establishing accountability with clear responsibilities and simplifying priorities. However, the group will ensure integrated synergistic operations where required, including technology, sourcing and logistics.
HUSQVARNA AB (OTCMKTS:HUQVF) will organize its forest and garden operations under three distinct business models, namely Husqvarna, Gardena and Consumer Brands. Husqvarna, including Zenoah, represents more than half of the company’s net sales and enjoys strong recognition across many different product segments. Pavel Hajman, who joined during the current month, will be heading this division. Gardena accounts for approximately 13% of total net sales and represents retail centric brand, including consumer watering segment. Sascha Menges, who currently leads Manufacturing and Logistics, will be heading this division. Consumer Brands accounts for almost quarter of the total net sales and represents all other Group brands, including Flymo, McCulloch and PoulanPro. Alan Shaw, who is currently Head of Americas, will head this division.
Anders Stroby will continue to head HUSQVARNA AB (OTCMKTS:HUQVF)’s Construction division which accounts for 10% of the total net sales. This division will not be impacted by changes in forest and garden operations.
Husqvarna Group is a globally leader in outdoor power products including garden tractors, trimmers, chainsaws and robotic lawn mowers. The Group also enjoys strong recognition for its consumer watering products, cutting equipment and diamond tools.