If there would be a safe way to prevent losing even one client, not to mention more, wouldn`t you like to know about it? A lost client costs you a lot, so it is only natural to be willing to invest a little in order to make sure that you keep him.
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One of the most common ways to lose a client, interestingly enough, is not to convert a qualified lead into a client. When one of your sales reps has contacted a company interested in your services, but fails to follow-up in time, you just “won a lost client”, because if you would have known about the situation you would have done the follow-up and the prospect would have probably started to work with you.
Another thing that annoys clients is bad communication. If their emails are not replied in time or if they need to call three different people to get a problem solved, you`re in trouble, they will look around for other suppliers.
So here you have two important problems that show there is a lack of sync and efficient organization in your company, something that you need to solve in order to gain and keep more clients and increase revenue. Luckily there`s a solution. Floating Apps is a company that has figured out a way to help you solve these two annoying problems. Through their apps, AutoMagic Sync and AutoMagic Sync 360, you can easily integrate Gmail with Salesforce and more generally Salesforce with Google Apps so that all the communication between sales reps and potential clients is centralized in an easy to follow manner, in Salesforce. The apps are also able to sync data from Google Contacts and Google Calendar so that the sales manager can always see when it`s time for a follow-up or when to assign a certain client or account to a certain person, who will be entirely responsible for managing that account.
Oftentimes clients are lost because sales reps or account managers don`t know that they should be dealing with certain clients or because, even if they do, they do not have all the information they need about that account. By syncing all the data with Salesforce automatically, a process that does not imply the effort of the sales reps, who surely have better things to do, the overall picture of who handles what will be clearer. And when someone from your company wants to contact a client, he or she will be able to do this with full confidence that the complete conversation history with that client is available almost immediately. Customer service can respond faster to urgent issues and address the problems in an easier fashion. Sales managers can always be informed about what happens, without needing to ask for constant reporting from sales reps. Everything syncs automatically and processes flow seamlessly.
Information is power, and the more you have, the better you`ll perform as a sales manager and the more clients you will gain and keep. This comes at a small cost as Floating Apps offers Automagic Sync for free, and AutoMagic Sync 360 with the Timelines app at a low monthly cost, a small price to pay for keeping your sales army in order and avoiding losing hefty sums just because information is not readily available to you when you need it.
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