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Picking up the target market for your business can be tricky at times. I mention it tricky because, it isn’t often the same every time. It varies according the trend and taste of audiences. Before the introduction of Internet into the market space, it was the newspapers, magazines, local ad agencies, presses widely favored by most entrepreneurs.
But, if you carefully study most online entrepreneur practices today you’d find out that just a few are concentrating on the above elements while remaining 90% focusing on social media sites. In other words, 9/10 companies are into social media practices and they’re not let down by this fan-filled media sites.
From the current trend, it is apparent that social media holds the center stage when it comes to enhancing the exposure of your business to the next level. So, practicing some powerful tips to make the fullest of them won’t be a wrong move, right?
I’ve compiled below 5 potent social media tips to take your business prospects to a flyer.
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Branding
One of the tricks most successful businesses carry out on social networks as of now is expanding their branding exposure. A few stats below would reveal why branding via social media sites becomes crucial.
In US, of 5 billion conversations, 3.5 billion happens for branding
80% of the branding conversations happen one-to-one via videos or voice
Reviews posted in social media sites for products play a crucial role in improving brand exposure
Most often positive reviews are associated with a product or service
So, branding your products or services via social media sites can be rewarding as it can help your business experience massive sales.
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Marketing
First of all, I’d like to emphasize the difference between marketing and branding your business as they both are not one and the same. Marketing is putting forward your services and products in front of customers and convince them to buy it for improving conversions. On the other hand, branding is making them getting familiar with your brand name to build trust with your organization.
Attack customers with offers and discounts on social sites
Inform customers with the goods and services of yours
Collect various responses from customers
Run video and text ad campaigns for better customer conversion
Generate email campaigns for existing customers to improve conversions
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Customer care
Offering great customer service to customers is often a better strategy to stay engaged with the customers. Also, it improves the trust of the customers on your business to a great extent. The points below will explain why customer service can be beneficial.
Listening to customer queries improves trust
Quick response increases customer satisfaction
Constant product updates enthralls customers
Realizing mistakes improves product performance
Staying engaged with customers doubles the clientele
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Facebook store
Give your business a sure-fire sales strategy by setting up a store on Facebook. With more than millions of customers, Facebook is the best place to set up a business store to multiply your benefits.
Display products or services on Facebook wall
Add recommend buttons to the store page
Help your customers purchase products directly from site
Promote your products virally via Facebook
Offer solutions to customers
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Video advertisements
Today, videos and images play a crucial role. The impact of the two factors on customers is increasing all the time and it may further improve extensively in the near future. Mentioned below are some benefits of video advertisements on your site
Adding a personal touch possible
One-to-one approach towards customers
Easy to realize and digest
Precise and purposeful
Direct interaction doubles customer base
I hope the 5 tips mentioned here for effective customer engagement via social media are worth noting and can help your business grow immensely. If you’ve some other tips which can be included to the current list, add them via comments.
Author Bio: -This is Kirstenhenna content marketing expert and contributor of this post. Her passion towards the CMSs Magento, Joomla, and WordPress has motivated her to contribute a lot of posts on ecommerce issues, tips, themes, extensions, online marketplace software for readers. Follow her via: Kristenhanna on Google+, LinkedIn, Twitter and Facebook.
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