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If you were asked to identify the biggest challenge facing professional services firms today what would you say? Building expertise? Closing new business? Getting more referrals? It may surprise you to know that the answer is none of these. According...

This post is geared towards B2Bs building their brand strategy for the first time and/or wanting to get to market quickly, but it can also be used by businesses wanting to rebrand or go to the next level. Before delving into your marketing and sales...

We are currently hiring high flying candidates for our Lagos Office. So if you a natural PROBLEM SOLVER, and would love to work in the Quick Service Restaurant Industry then we will love to have you as part of our team in Lagos GENERAL MANAGER FINANCE...

Adidas, which first introduced its three-pillar marketing strategy in March 2015, has today (19 July) outlined its plans in greater details in a meeting with investors. A focus on speed The German sports giant told investors 50% of its sales will be...

Abstract Nowadays  social media is being used by financial institutions for advertising and marketing, product research, facilitating applications for new accounts, providing incentives, inviting feedback from the public and engaging with existing and...