Looking for a high-converting headline for your opt-in form? There’s no need to reinvent the wheel when you have a list of headline formulas that are proven to convert. In this cheat sheet, we’ll share 130+ proven opt-in headline ideas to get more email subscribers.
Before we dive into the opt-in headline ideas, make sure to create a really irresistible lead magnet. With your lead magnet, a high-converting opt-in form, and one of the proven opt-in headlines below, you will have no problem attracting website visitors to your email list.
Since this cheat sheet is really long, we’ve broken it down for you into 9 types of opt-in headlines, with formulas and examples. Feel free to use the navigation below to jump to a particular section:
Useful Headlines
Result Headlines
Proof Headlines
Curiosity Headlines
Educational Headlines
Problem Solving Headlines
Fear Headlines
Entertaining Headlines
Bottom-of-Funnel Headlines
Ready to write a proven opt-in headline and grow your email list? Let’s dive in…
Exclusive Bonus: Download the 130+ Proven Opt-in Headlines Cheat Sheet to get more email subscribers.
Useful Headlines
Useful headlines are the most common of all the opt-in headline types. That’s because they convert like crazy!
If you want your lead magnet to be really successful, make sure that it is useful by saving the user time, money, or effort. Then use this great opt-in copy to convince them that your lead magnet will make their life so much easier…
1. Toolkit for [desired result/audience]
Toolkit for Growing Your Online Business
Toolkit for Growing Your Rose Garden
Toolkit for the Professional Blogger
2. X Easy Ways to [desired result]
99 Easy Ways to Boost Your Direct Mail Response
11 Easy Ways to Organize Your Kitchen
21 Easy Ways to Turn Your Room into a Cosmic Getaway
3. The [blank] Cheat Sheet
The Persuasive Sales Page Cheat Sheet
The Ultimate Kitchen Cheat Sheet
The Perfect Wedding Cheat Sheet
4. The Essential X: Top [things] that Every [audience] Needs
The Essential 8: Top Reports that Every Marketer Needs
The Essential 27: Items Every Unicorn Lover Needs
The Essential 21: Things Every Die-Hard Fan Needs to Know
5. X-Point Checklist for [blank]
63-Point Checklist for Creating the Ultimate Optin Form
12-Point Checklist for a Healthy Pregnancy and Baby
34-Point Checklist for a Messy House
6. Here is a Method that is Helping [audience] to [desired result]
Here is a Method That is Helping Homeowners Save Hundreds on Insurance
Here is a Method That is Helping Children Learn to Read Sooner
Here is a Method That is Helping Bloggers Write Better Post Titles
7. X Best [things/tools/resources] for [desired result]
12 Best Fitness Workouts for Core Strengthening
9 Best Exercises for the Brain
20 Best Beaches for Summer Holidays
8. X Best [things] We Saw in [year]
10 Best WordPress Themes We Saw in 2016
50 Best DIY Craft Ideas We Saw this Fall
60 Best Photoshop Tutorials We Saw in 2016
9. X [things/tools/resources] to [action]
13 Delicious Freezer Meal Recipes to Dump into the Slow Cooker
9 Best Songs Ever to Play at Your Wedding
11 Resources to Build Out Your Sales Funnel
10. [desired resource] Delivered [frequency] to Your Inbox
Insight Delivered Daily to Your Inbox
Delicious Recipes Delivered Weekly to Your Inbox
Design Inspiration Delivered Monthly to Your Inbox
11. The [topic] Inspiration eBook
The Logo Design Inspiration eBook
The Lead Magnet Inspiration eBook
The Family Portrait Inspiration eBook
12. X [topic] Tricks I Wish I’d Known at [age]
28 Time-Management Tricks I Wish I’d Known at 21
12 Interviewing Tricks I Wish I’d Known When Applying for My First Job
9 Networking Tricks I Wish I’d Known at 21
13. X Staple [things] You Should Know How to [make/do]
9 Staple Smoothies You Should Know How to Make
4 Knots Every Adventurist Should Know How to Tie
7 Words Every Traveler Should Know How to Say in Multiple Languages
14. Free Guide: [topic] Tips and Tricks
Free Guide: College Admission Tips and Tricks
Free Guide: 18 Hair Tips & Tricks for People Who Suck at Doing Hair
Free Guide: 53 Insanely Cool Car Organization Tips and Tricks
15. X Free [topic] [plans/templates/etc.]
5 Free Meal Plans
7 Free Email Marketing Campaigns You Can Steal
4 Free Client Contract Templates
16. X Clever [topic] Tricks that Every [audience] Should Know
36 Clever Kitchen Cleaning Tricks Every Clean Freak Needs to Know
16 Clever Style Tricks Every Girl Needs to Know
14 Clever Psychological Tricks that Everyone Should Know
17. X [topic] Hacks that Will Totally Change the Way You [common activity]
13 Life Hacks that Will Totally Change the Way You Shower
21 Refrigerator and Freezer Hacks that Will Totally Change Your Life
6 Netflix Hacks that Will Totally Change Your Movie-Watching Experience
9 Brilliant Beauty Hacks that Will Totally Change the Way You Apply Makeup
7 Excellent Snapchat Hacks that Will Totally Change the Way You Use It
18. Checklist: X Daily Habits that Will [desired result]
Checklist: 4 Daily Habits that Will Boost Your GPA
Checklist: 7 Daily Gratitude Habits that Will Attract More Abundance and Joy into Your Life
Checklist: 16 Daily Habits that Will Help You Get a Raise
Checklist: 9 Daily Habits that Will Boost Your Social Media Following
19. Monthly [topic] Calendar
Monthly Workout Calendar
Free Printable 2017 Monthly Calendar
Activities for Kids: Monthly Play Calendar
20. [topic] Cheat Sheet: Where to Get the Best Deals on [needed items]
Back-to-School Cheat Sheet: Where to Get the Best Deals on School Supplies
Taco Tuesday Cheat Sheet: Where to Get the Best Deals on National Taco Day 2016
Cheat Sheet: Where to Get the Best Deals on Landscape Supplies
21. [activity] Schedule: The [topic] Checklist You Need
House Cleaning Schedule: The Cleaning Checklist You Need
Laundry Schedule: Checklist to Keep Dirty Clothes from Piling Up
Childhood Immunization Schedule: The Checklist Parent’s Need
22. When to [blank]: a [monthly/weekly/daily] Guide
When to Buy Household Supplies: a Monthly Guide
When and What to Post on Social Media: a Daily Guide
When to Plant Your Vegetable Garden: a Monthly Guide
23. The Ultimate [year] [topic] Trends Guide
The Ultimate 2016 Hair Color Trends Guide
The Ultimate 2016 Design Trends Guide
The Ultimate 2016 Men’s Beard Trends Guide
24. All the best [things]. All in one place.
All the best blogs to write for. All in one place.
All the best beaches in the world. All in one place.
All the best landing pages. All in one place.
25. X [things] Better than [other things]
6 Butt Exercises Better than Squats
9 Movies Even Better than Star Wars
14 Insanely Delicious Stuffed Cookies that are Better than a Boyfriend
26. X [topic] Templates
195+ Visual Marketing Design Templates
20 Sewing Pattern Templates
101+ Popular Blog Title Templates that Work
Every Filmmaking Form You’ll Ever Need: 99 Free Templates
27. 5-Minute [things]
5-Minute Homemade Protein Shakes
5-Minute Million Dollar Dip
5-Minute DIY Christmas Luminaries
5-Minute Makeup Routine
28. The Ultimate [topic] [swipe file/blueprint/etc.]
The Ultimate Social Media Swipe File
The Ultimate Appetizer Board
The Ultimate United States Road Trip (Map)
29. Sample [thing they need to make]
Sample Client Proposal
Sample Menu: What to Eat to Lose Weight
Sample Building Construction Estimates Spreadsheet
30. X [topic] Scripts You Can Steal
3 Persuasive Video Scripts You Can Steal
9 Fantastic Planning Tips You Can Steal from My Gigantic Wedding
31 Clever Group Halloween Costumes You and Your Girlfriends Can Steal
22 Uncommon Baby Names You Can Steal from Disney Movies
31. Printable [topic] List
Printable Grocery List
Free Printable Hand-Lettered Pantry Labels
Activity Printable for Kids
32. X Journal Prompts to [desired result]
60 Journal Prompts to Expand Your Mind
20 Journaling Prompts to Help You Know and Accept Yourself
26 Journal Prompts to Motivate You
33. The [blank] Calculator
The A/B Split Test Significance Calculator
The College Loan Calculator
Pokemon Go IV Calculator
International Moving Cost Calculator
34. [blank] Generator
Blog Topic Generator
Wedding Color Palette Generator
Insult Generator
35. Free [topic] Spreadsheet
Free Budget Spreadsheet
Free Early Retirement Spreadsheet
Free Home Inventory Spreadsheet
36. XX Low-Budget [things] You Could Do With [ordinary item(s)]
30 Low-Budget Makeovers You Could Do With Spray Paint
20 Low-Budget Christmas Gift Ideas You Could Buy Online
18 Low-Budget Trips You Could Take Around the World
37. X Ways to Upgrade Your [thing] on a Budget
6 Ways to Upgrade Your Apartment on a Budget
22 Ways to Upgrade Your Laundry Room on a Budget
30 Ways to Seriously Upgrade Your Family’s Backyard on a Budget
38. How to Create a Dream [thing] on a Budget
How to Create a Dream Bedroom on a Budget
How to Create a Dream Playroom on a Budget
How to Create a Dream Backyard on a Budget
39. [desired action] Faster
Build Your Email List Faster
Help Develop Your Child’s Brain Faster
Make Your Facial Hair Grow Faster
40. Best of [blank]
Best of the OptinMonster Blog
UX Design: Best of 2016
Best of YouTube 2016
Result Headlines
Having a clear end result is really important because that’s what actually motivates people to take action.
Use these opt-in language examples to focus on a specific end-result that the user will get from your lead magnet…
41. How to [desired result]
How to Read Faster
How to Raise a Creative Child
How to Make Flourless 3-Ingredient Muffins
42. How to [desired skill] Like a Pro
How to Arrange Flowers Like a Pro
How to Clean Window Tracks Like a Pro in No Time Flat
How to Take Instagram Photos Like a Pro, With Just Your Phone
43. How to [desired skill] Like an [esteemed person]
How to Swim Like an Olympian
How to Pose Like a True Beauty Queen
How to Sing Like Your Favorite Artist
Tutorial Video: How to Jump Like Cristiano Ronaldo
44. How to [desired result] for [audience]
How to Find Patrons & Sponsors for Artists
40 How to DIY Projects for Teens
How to Make Her Fall for You: The Nerd’s Guide
45. How to Get X [blank]
How to Get 10,000 Fans
How to Get Your First 100 Subscribers on YouTube
46. Learn How to Get [desired result]
Learn How to Get Anything You Want
How to Get the Girl of Your Dreams
Learn How to Get 10,000 Subscribers
47. Want to [desired result]?
Want to improve your email marketing?
Want to travel the world?
Want to be happy?
48. X [topic] Tips That’ll Get You [desired result]
200 Writing Tips That’ll Get You Writing Like a Pro
11 Breakfast Recipes That’ll Get You Lean
17 Super Cute Shirts That’ll Get You Through a Long Day
49. Looking for [desired thing(s)]?
Looking for high quality blog content?
Looking for a great slow cooker recipe?
Looking for a job?
50. XX [things] That’ll Make You [blank]
11 Buttercream Frosting Recipes That’ll Make You Swear Off Store-Bought Forever
16 Delicious Soups That’ll Make You Feel Cozy this Fall
20 Disney Wedding Cakes That’ll Make You the Happiest Person on Earth
51. [double/triple] Your [desired result] with [topic]
Double Your Sales with Email
Double Your Storage Space with These 11 Kitchen Gadgets
Double Your Productivity with these 4 Time Management Hacks
52. [double/triple] Your [desired thing] in X [days/weeks]
Double Your Traffic in 30 Days
Double Your Salary in Less than 2 Weeks
11 Ways to Double Your Customer Base in 4 Weeks
53. Imagine [desired result]
Imagine Crushing Your Audition and Winning the Part
Imagine Your Dream Vacation
Imagine Hitting Your Biggest Goals this Year
54. Ready to Start [desired action/result]?
Ready to Start Building Surveys?
Ready to Start Growing Your Email List?
Ready to Start Writing Your Book?
55. [huge desired result]? Yes, it’s possible.
100K Readers in 18 Months? Yes, it’s possible.
Get Flexible Fast? Yes, it’s possible.
A Totally Laid Back Black-Tie Wedding? Yes, it’s possible.
56. X-Day [desired result] Challenge
7-Day Waist Slimming Challenge
30 Day Prayer Challenge for Your Husband
365 Day Penny Challenge
57. Do You Know How to [desired result]?
Do You Know How to Make Your Retirement Savings Last?
Do You Know How to Balance Your Body’s pH Levels?
Do You Know How to Steer Away from Online Banking Trouble?
58. For People on the Verge of [blank]
For People on the Verge of Trying Yoga After Age 45
For People on the Verge of Quitting Text Marketing
For People on the Verge of Breaking into Hollywood
Proof Headlines
Not sure your visitors believe that you can really deliver on your promised result? Use a proof headline.
These opt-in headline examples prove–either by your own results, testimonials, case studies, or social proof–that your lead magnet can really help…
59. X Proven [ways/steps/techniques] to [desired result]
12 Proven Ways to Convert Abandoning Visitors and Subscribers
19 Proven Ways to Look 10 Years Younger Overnight
7 Proven Ways to Lose Stubborn Belly Fat
60. We Analyzed XXX,XXX [things] (And This is What We Learned)
We Analyzed 832,961 Headlines (And This is What We Learned)
We Analyzed 1 Million Google Search Results (Here’s What We Learned About SEO)
We Analyzed 174,690 Blog Posts (And Here’s What We Learned)
61. The Tool Over X [people] Use to [desired result]
The Tool Over 679,132 Websites Use to Grow Their Subscribers
The Tool Over 983,000 Publishers Use to Win the Internet
The Tool Angels Use to Get Runway Ready
62. I [activity] Every Day for X Months. Here’s What Happened
I Ran 11 Miles Every Day for 4 Months. Here’s What Happened
I Spent a Week Sharing My Feelings With Everyone. Here’s What Happened
I Stopped Complaining for One Month. Here’s What Happened
63. How We [desired result] in X Weeks
How We Boosted Our Optins by 73% in 3 Weeks
How We Fixed Our Toddler’s Bedtime in 3 Days
How We Raised $1 Million in 1 Week
64. X Lessons We Learned from [blank]
7 Lessons We Learned from 1,342 Lead Magnets
5 Lipstick Lessons We Learned from Arci Munoz
6 Style Lessons We Learned from Cinderella
65. Are you in? XX,XXX others already receive [newsletter/lead magnet]
Are you in? 40,000 digital marketers already receive the Definitive Daily Newsletter by Convince & Convert.
Are you in? 12K entrepreneurs already have a head start.
Are you in? 20,000 small business owners have already downloaded the Lead Magnet Blueprint.
66. Top XX Most Popular [things/tools]
Top 10 Most Popular Email Marketing Tools
Top 10 Most Popular Airbnb Listings in the World
Top 10 Most Popular Men’s Hairstyles of 2016
67. How [thing] Transformed my [life/business/etc.]
How OptinMonster Transformed My Business
How Flexible Seating Transformed My Classroom
How Giving Up Dairy Transformed My Health
68. Case Study: [desired result]
Case Study: How Social Media Examiner Added 250,000 Email Subscribers Using OptinMonster
Case Study: $831K Real Estate Sales from $352 Ad Spend
Case Study: How Switching Tools Increased Email Reply Rates by 187% in 1 Month
Curiosity Headlines
Often, the most irresistible headlines are the ones that entice curiosity, and your opt-in copy is no exception.
Use one of the headline formulas below to make your visitor so curious that they simply can’t resist entering their email and seeing what’s on the other side!
69. X Secrets to [desired result]
6 Secrets to Becoming a Digital Nomad
7 Secrets to Raising Awesome, Functional Teenagers
9 Secrets To a Continuously Productive Vegetable Garden
70. Revealed: [desired result]
Revealed: 7 Ways to Get Influential People to Mentor You
Revealed: 6 Secrets of the Top Magicians in the World
Revealed: How to Travel Around the World in 80 Days
71. X Little-Known Ways to [desired result]
12 Little-Known Ways to Actually Stick With Your Resolution this Year
4 Little-Known Ways To Tell Whether Clothes Are Well Made Or Super Cheap
5 Little-Known Ways to Stand Out on Pinterest
72. X Ways to [desired result] (You Won’t Believe #X!)
11 Ways to Meet Famous People (You Won’t Believe #3!)
7 Ways to Be More Strategic (You Won’t Believe #6!)
28 Ways to Trick Yourself into Saving Money (You Won’t Believe #11!)
73. Are You Still [blank]?
Are You Still Drinking Dairy?
Are You Still Single?
Are You Still Having a Hard Time Ranking Your Website?
74. How [common thing] Can Lead to [negative result]
How Your Morning Coffee Can Lead to Heart Disease
5 Ordinary Habits that Can Lead to Career Stagnation
7 Rookie Mistakes that Almost Always Lead to Small Business Failure
75. These X [things] Could Help You [desired results]
These 5 Foods Could Help You Lose 20lbs
These 7 Facts Can Help You Save Your Eyesight
Eliminating these 11 Words From Your Vocabulary Can Help You Achieve Your Goals
76. [common thing/activity] is Kinda Worthless
Aggregate Data is Kinda Worthless
Your New Idea is Worthless (Unless You Follow these 4 Steps)
Your Content is Kinda Worthless (Unless You Know these 3 Secrets)
77. X Surprising Ways to [desired result]
10 Surprising Ways to Live Longer
7 Smart and Surprising Ways to Get Rid of Ants
8 Surprising Ways to Use Liquid Fabric Softener
78. [blank] that You’ve Never Heard Of
51 Ways to Make Money in 2016 that You’ve Never Heard Of
The Best Way to Pay for Your Child’s College Education that You’ve Never Heard Of
The Scientific Way to Stop Bloating that You’ve Probably Never Heard Of
79. X [topic] Tricks You Never Knew of (But Wish You Had Sooner!)
7 Lightroom Tools, Tricks & Features You Never Knew of But Wish You Had Sooner!
6 Customer Acquisition Tricks You Never Knew of (But Wish You Had Sooner!)
4 List-Growth Hacks You Never Knew of (But Wish You Had Sooner!)
80. X Things You Should Know About Your [thing]
7 Things You Should Know About Your Roth IRA
11 Things You Should Know Before Choosing a Gym
13 Things You Should Know About Your Target Market
81. No, You Don’t Have to [undesirable action] to [desired result]
No, You Don’t Have to Count Calories to Lose Weight
No, You Don’t Have to Wait to Find True Love
No, You Don’t Have to Spend Hours on Social Media to Grow Your Following
82. How We [negative result] (and How We [desired result])
How We Lost Lost $2M (and Made $200M the Next Year)
How I Gained 200lbs, Got Skinny Again, and Finally Kept the Weight Off
How We Went Bankrupt (and Bounced Back Again)
83. Exclusive Behind the Scenes: How We [desired result]
Exclusive Behind the Scenes: How We Grew Our List by 30K in 30 Days
Exclusive Behind the Scenes: How I Got Booked on 50 Podcasts in 7 Days
Exclusive Behind the Scenes: How We Made $5M Last Year
84. My Monthly Income Report: [month/year]
My Monthly Income Report: March 2016
85. [year] [topic] Predictions
2017 Fashion Predictions
2017 Web Design Predictions
2016-2017 Email Marketing Statistics and Forecasts
Educational Headlines
Want to become known as the go-to authority in your industry? Using a really high-value, educational lead magnet is a smart way to do that.
Combine your educational lead magnet with the email opt-in wording below to win over your visitors, and earn their trust…
86. [topic] 101: How To [desired result]
Email Marketing 101: How To Turn Subscribers into Customers
SEO 101: How to Rank #1 in Google
Calligraphy 101: Everything You Need to Know
87. The [audience’s] Bible
The Bootstrapper’s Bible
The Housewife’s Bible
The Plumber’s Bible
88. The Definitive Guide to [topic]
The Definitive Guide to Email Marketing
The Definitive Guide to Getting Any Girl’s Number in 2 Minutes
The Definitive Guide to Disneyland
89. The Ultimate Guide to [topic]
The Ultimate Guide to Eating Healthy on a Budget
The Ultimate Guide to Freshman Dorm Decor
The Ultimate Guide to Choosing the Perfect Sunglasses
90. A Comprehensive Tutorial to [desired result]
A Comprehensive Tutorial to Make a Business Plan
A Comprehensive Tutorial to Drift a Road Car
A Comprehensive Tutorial to Start a Podcast in Under 2 Hours
91. What Makes a Great [blank]?
What Makes a Great Opt-in Form?
What Makes a Great Story?
What Makes a Great Leader?
92. Do You Really Need [thing]? Here’s How to Tell
Does Your Business Really Need an Email List? Here’s How to Tell
Do You Really Need to Buy New Clothes? Here’s How to Tell
Do You Really Need Rental Car Insurance? Here’s 8 Things to Know
93. [topic]: What You Absolutely Need to Know
On-Page SEO: What You Absolutely Need to Know
Buying a Home: What You Absolutely Need to Know
Changing Careers: What You Absolutely Need to Know
94. Blueprint for [desired result]
Blueprint For A Profitable Coaching Business
Blueprint for Your Million-Dollar Idea
Blueprint for Seriously Awesome A/B Tests
95. Which is Best: [thing 1] or [thing 2]?
Which is Best: Blogger or WordPress?
Which is Best: ClickFunnels or LeadPages?
Which is Best: Minivans or SUVs?
Problem Solving Headlines
Hopefully, you already know the pain points that keep your ideal customers lying awake at night. If your lead magnet solves one of those problems, make sure to hit that emotional trigger in your opt-in headline!
Use the problem solving email opt-in verbiage below to speak to your market’s real needs…
96. How to [solve a problem]
How to Calm a Crying Baby
How to Escape a Sinking Vehicle
How to Not Say the Wrong Thing
97. How to [desired result] Without [undesirable action]
How to generate 195,013 visitors a month without spending a dollar on ads
How to Email Your Professor Without Being Annoying
How to Raise Successful Kids Without Over-Parenting
98. How to [desired result] When [problem]
How to Reset Your Wife When She’s Falling Apart
How to Start Exercising When You Have 50+ Pounds to Lose
How to Take Care of Yourself When You Have Depression
99. X Ways to [desired result] When You’re [problem]
26 Ways to Take Your Life Back When You’re Broken
14 Ways to Organize Your Makeup When You’re Completely Addicted
12 Ways to Feel Better Instantly When You’re Having a Bad Day
100. X [topic] Tips that Will Survive [problem]
7 Beauty Tips for Makeup that Will Survive the Heat
29 Self-Care Tips that Will Help You Survive Parenting
7 Life-Saving Tips that Will Help You Survive an Earthquake
101. [pain point]: X Tools to [desired result]
Running on Empty: 7 Tools to Heal Emotional Exhaustion
Witching Hour: 9 Tools for Calming an Angry Child
Back-to-School Anxiety: 9 Yoga Tools to Help Your Kid Relax
102. X Reasons You’re [problem]
9 Reasons You’re Fighting With Your Spouse
5 Real Reasons You’re Losing Restaurant Staff
12 Reasons You’re Not as Happy as You Should Be
103. Why You’re Not [desired result] (And What to Do About It)
Why You’re Not Getting Traffic to Your Blog (And What to Do About It)
Why You’re Not Losing Any Weight (And What to Do About It)
Why You’re Not Successful (And What to Do About It)
104. Fix Your [problem] NOW
Fix Your Conversion Rate NOW
Fix Your Gut Problems NOW
Fix Your Style NOW
105. Stop Problem!
Stop Losing Website Visitors!
Stop Leaving Money on the Table!
Stop Feeling Shy at Parties!
106. We Can Help You [blank]
We Can Help You Boost Your Conversion Rate by 20%
We Can Help You Communicate Better
We Can Help You Promote Your Business
107. Do You Know How to [solve problem]?
Do You Know How to Recognize Controlling People?
Do You Know How to Replace a Flat Fire?
Do You Know How to Save a Stray Animal?
108. Never [problem] Again
Never Get Stuck in Traffic Again
Never Buy the Wrong Gift Again
Never Fear Filing Your Taxes Again
Fear Headlines
When used occasionally, triggering fear can push your visitors to take action. Use the opt-in language formulas below to get your visitor’s moving!
Note: Just make sure that your lead magnet also solves the cause of the fear. Never leave the subscriber hanging without giving them some sort of a win.
109. Warning! Are You [blank]?
Warning! Are You Eating These 4 Foods that Could Kill You?
Warning! Are You Making these 6 Guest Blogging Mistakes?
Warning! Are You at Risk for Car Theft?
110. X Mistakes Most People Make When [activity]
11 Mistakes Most People Make When Washing Their Hair
9 Mistakes Most Marketers Make When Building their Email List
8 Mistakes Most Men Make on First Dates
111. [audience]! Are You [missing opportunity]?
Marketers! Are You Leaving Money on the Table?
Freelancers! Are You Charging Enough?
Parents! Are You Saving For Your Kid’s College Education?
112. X [topic] Mistakes that Are [negative result]
4 Facebook Ad Mistakes that Are Losing You Money
12 Mistakes that Are Putting You at Immediate Risk for Car Theft
10 Mistakes that Are Killing Your LinkedIn Profile
113. What is a Good [blank] (and Do I Need to Worry?)
What is a Good Email Open Rate (and Do I Need to Worry?)
What is a Good Credit Score (and Do I Need to Worry?)
What is a Good Conversion Rate (and Do I Need to Worry?)
Entertaining Headlines
Is your lead magnet simply fun or entertaining? That’s great– those lead magnets work really well too!
Check out these great opt-in copy examples for entertaining lead magnets…
114. Quiz: What Kind of [type of person] Are You?
Quiz: What Kind of Clutterer Are You?
Quiz: What Kind of Disney Fan Are You?
Quiz: What Kind of Commuter Are You?
115. Quiz: Can You Pass this [topic] Challenge?
Quiz: Can You Pass this Healthy Eating Challenge?
Quiz: Can You Pass this Southern Slang Challenge?
Quiz: Can You Pass this Spelling Challenge?
116. Quiz: Find Your Perfect [blank]
Find Your Perfect Neighborhood
Find Your Perfect Pair of Jeans
Find Your Perfect Daily Routine
117. The Biggest [topic] Giveaway Ever!
The Biggest Back to School Giveaway Ever!
The Biggest Kitchen Giveaway Ever!
The Biggest Baby Giveaway Ever!
118. [brand] [appealing topic] Sweepstakes
Ulta Best Summer Ever Sweepstakes
HGTV’s Ultimate Escape Sweepstakes
Harley-Davidson’s Ultimate Experience Sweepstakes
119. The [audience’s] Manifesto
The Writer’s Manifesto
The Mother’s Manifesto
The Entrepreneur’s Manifesto
120. XXX [adjective] Quotes that will [desired result]
100 Inspirational Quotes that will Give You Strength During Hard Times
20 Profound Quotes that Will Help You Better Understand Yourself
101 Success Quotes that Will Help You Chase Your Dreams
121. Free [blank] Membership
Free My Copyblogger Membership
Free Freelancer’s Club Membership
Free Canva Account
122. Free Access: The [blank] Community
Free Access: The Pregnant & Fit Community
Free Access: Persuasion Nation Mastermind for Entrepreneurs
Free Access: The Wedding Photographer’s Community
123. Enter the [blank] Contest
Enter the OptinMonster Customer Showcase Contest
Enter the #BuildYourBreakfast Contest
Enter the 2016 Washington Post Peeps Diorama Contest
124. The Best X-[minutes/hours] You’ll Spend [timeframe]
The Best 5-Minutes You’ll Spend Today
The Best Hour You’ll Spend this Week
The Best 3 Days You’ll Spend this Year
125. XX Pictures to [blank]
39 Pictures to See Which Muscle You’re Stretching
21 Pictures that Won’t Make Sense if You’re an Only Child
32 Pictures that will Make Teachers Laugh Harder than They Should
Bottom-of-Funnel Headlines
Don’t forget your visitors at the bottom of the funnel: people who visit your site with the intention of buying. You sure wouldn’t want to lose a lead who was that close to becoming a customer.
Capture bottom-of-funnel leads before they abandon your site with one of these opt-in headline formulas…
126. [unique value proposition] (Try it Free)
Securely share, sync and collaborate (Try it Free)
Web and mobile payments, built for developers (Sign up Free)
Rides in Minutes (Sign Up Now)
127. Request Your Free [sample] Now
Request your free snack sample box now
Get a Free Sam’s Club Baby Box – No Membership Required
Free Sample Premium Pet Food + Nutrition Guide
128. X% off [product]
20% off All Denim
10% off Coupon Code
30% off Any Order When You Use Coupon Code 30OFF at Checkout (Today Only)
129. Need Help [desired result]? Get a Free Consultation
Need Help Starting Your LLC? Get a Free Consultation
Need Help Filing Your Taxes? Get a Free Consultation
Need Help Growing Your Revenue? Get a Free Coaching Call
130. Did You [blank] Yet? Get a Quote
Did You Get Your Car Insurance Yet? Get a Quote
Did You Get Your House Cleaned Yet? Get a Quote
Did You Move Your Stuff Yet? Get a Quote
131. Request Your [blank] Catalog Today!
Request Your REI Catalog Today!
Request Your Spring/Summer Catalog Today!
Request Your Holiday Catalog Today!
132. [brand/product] Guide
OptinMonster Guide
Adobe Creative Suite Guide
Canva App Guide
133. [product] Review
OptinMonster Review
Top Email Marketing Tools Reviewed
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Final Tips for Writing Even Better Headlines
Now it’s your turn. Go ahead and choose an opt-in headline type that fits your lead magnet. Then, try on a few of the above templates for size. (I like to write out several headlines before I choose the one that sounds the best.)
Once you come up with a good one, use these tips to make your headline even better…
Mix and Match Headline Types
As you may have noticed, many of these opt-in headlines are actually a combination of two or more different types.
For example, “How to Clean Window Tracks Like a Pro in No Time Flat” is a combo result/useful headline, since it focuses on the big result (“clean window tracks like a pro”) while also promising to save you time (“in no time flat”).
Try mixing different headline types together to add more psychological triggers to your optins!
Use Power Words
Did you know that adding power words to your headlines can increase your conversion rates by 12.7%?
Check out these 700+ power words, and sprinkle them into your headlines to increase your optin conversion rates.
A/B Test
If you aren’t sure which headline will perform the best for your lead magnet and your audience, then test it.
With OptinMonster, you can easily A/B test your opt-in headlines and increase your conversions.
Finally, remember to take your time– writing great headlines takes practice!
I hope this cheat sheet helped you to find lots of great opt-in headline ideas. If you enjoyed it, you may also want to check out our 63-Point Checklist for Creating the Ultimate Optin Form.
The post 130+ Proven Opt-in Headline Ideas to Get More Email Subscribers (Cheat Sheet) appeared first on OptinMonster.