2016-12-12

Looking for a high-converting headline for your opt-in form? There’s no need to reinvent the wheel when you have a list of headline formulas that are proven to convert. In this cheat sheet, we’ll share 130+ proven opt-in headline ideas to get more email subscribers.

Before we dive into the opt-in headline ideas, make sure to create a really irresistible lead magnet. With your lead magnet, a high-converting opt-in form, and one of the proven opt-in headlines below, you will have no problem attracting website visitors to your email list.

Since this cheat sheet is really long, we’ve broken it down for you into 9 types of opt-in headlines, with formulas and examples. Feel free to use the navigation below to jump to a particular section:

Useful Headlines

Result Headlines

Proof Headlines

Curiosity Headlines

Educational Headlines

Problem Solving Headlines

Fear Headlines

Entertaining Headlines

Bottom-of-Funnel Headlines

Ready to write a proven opt-in headline and grow your email list? Let’s dive in…

Exclusive Bonus: Download the 130+ Proven Opt-in Headlines Cheat Sheet to get more email subscribers.

Useful Headlines

Useful headlines are the most common of all the opt-in headline types. That’s because they convert like crazy!

If you want your lead magnet to be really successful, make sure that it is useful by saving the user time, money, or effort. Then use this great opt-in copy to convince them that your lead magnet will make their life so much easier…

1. Toolkit for [desired result/audience]



Toolkit for Growing Your Online Business

Toolkit for Growing Your Rose Garden

Toolkit for the Professional Blogger

2. X Easy Ways to [desired result]

99 Easy Ways to Boost Your Direct Mail Response

11 Easy Ways to Organize Your Kitchen

21 Easy Ways to Turn Your Room into a Cosmic Getaway

3. The [blank] Cheat Sheet

The Persuasive Sales Page Cheat Sheet

The Ultimate Kitchen Cheat Sheet

The Perfect Wedding Cheat Sheet

4. The Essential X: Top [things] that Every [audience] Needs

The Essential 8: Top Reports that Every Marketer Needs

The Essential 27: Items Every Unicorn Lover Needs

The Essential 21: Things Every Die-Hard Fan Needs to Know

5. X-Point Checklist for [blank]



63-Point Checklist for Creating the Ultimate Optin Form

12-Point Checklist for a Healthy Pregnancy and Baby

34-Point Checklist for a Messy House

6. Here is a Method that is Helping [audience] to [desired result]

Here is a Method That is Helping Homeowners Save Hundreds on Insurance

Here is a Method That is Helping Children Learn to Read Sooner

Here is a Method That is Helping Bloggers Write Better Post Titles

7. X Best [things/tools/resources] for [desired result]

12 Best Fitness Workouts for Core Strengthening

9 Best Exercises for the Brain

20 Best Beaches for Summer Holidays

8. X Best [things] We Saw in [year]

10 Best WordPress Themes We Saw in 2016

50 Best DIY Craft Ideas We Saw this Fall

60 Best Photoshop Tutorials We Saw in 2016

9. X [things/tools/resources] to [action]

13 Delicious Freezer Meal Recipes to Dump into the Slow Cooker

9 Best Songs Ever to Play at Your Wedding

11 Resources to Build Out Your Sales Funnel

10. [desired resource] Delivered [frequency] to Your Inbox



Insight Delivered Daily to Your Inbox

Delicious Recipes Delivered Weekly to Your Inbox

Design Inspiration Delivered Monthly to Your Inbox

11. The [topic] Inspiration eBook

The Logo Design Inspiration eBook

The Lead Magnet Inspiration eBook

The Family Portrait Inspiration eBook

12. X [topic] Tricks I Wish I’d Known at [age]

28 Time-Management Tricks I Wish I’d Known at 21

12 Interviewing Tricks I Wish I’d Known When Applying for My First Job

9 Networking Tricks I Wish I’d Known at 21

13. X Staple [things] You Should Know How to [make/do]

9 Staple Smoothies You Should Know How to Make

4 Knots Every Adventurist Should Know How to Tie

7 Words Every Traveler Should Know How to Say in Multiple Languages

14. Free Guide: [topic] Tips and Tricks

Free Guide: College Admission Tips and Tricks

Free Guide: 18 Hair Tips & Tricks for People Who Suck at Doing Hair

Free Guide: 53 Insanely Cool Car Organization Tips and Tricks

15. X Free [topic] [plans/templates/etc.]

5 Free Meal Plans

7 Free Email Marketing Campaigns You Can Steal

4 Free Client Contract Templates

16. X Clever [topic] Tricks that Every [audience] Should Know

36 Clever Kitchen Cleaning Tricks Every Clean Freak Needs to Know

16 Clever Style Tricks Every Girl Needs to Know

14 Clever Psychological Tricks that Everyone Should Know

17. X [topic] Hacks that Will Totally Change the Way You [common activity]

13 Life Hacks that Will Totally Change the Way You Shower

21 Refrigerator and Freezer Hacks that Will Totally Change Your Life

6 Netflix Hacks that Will Totally Change Your Movie-Watching Experience

9 Brilliant Beauty Hacks that Will Totally Change the Way You Apply Makeup

7 Excellent Snapchat Hacks that Will Totally Change the Way You Use It

18. Checklist: X Daily Habits that Will [desired result]

Checklist: 4 Daily Habits that Will Boost Your GPA

Checklist: 7 Daily Gratitude Habits that Will Attract More Abundance and Joy into Your Life

Checklist: 16 Daily Habits that Will Help You Get a Raise

Checklist: 9 Daily Habits that Will Boost Your Social Media Following

19. Monthly [topic] Calendar

Monthly Workout Calendar

Free Printable 2017 Monthly Calendar

Activities for Kids: Monthly Play Calendar

20. [topic] Cheat Sheet: Where to Get the Best Deals on [needed items]

Back-to-School Cheat Sheet: Where to Get the Best Deals on School Supplies

Taco Tuesday Cheat Sheet: Where to Get the Best Deals on National Taco Day 2016

Cheat Sheet: Where to Get the Best Deals on Landscape Supplies

21. [activity] Schedule: The [topic] Checklist You Need

House Cleaning Schedule: The Cleaning Checklist You Need

Laundry Schedule: Checklist to Keep Dirty Clothes from Piling Up

Childhood Immunization Schedule: The Checklist Parent’s Need

22. When to [blank]: a [monthly/weekly/daily] Guide

When to Buy Household Supplies: a Monthly Guide

When and What to Post on Social Media: a Daily Guide

When to Plant Your Vegetable Garden: a Monthly Guide

23. The Ultimate [year] [topic] Trends Guide

The Ultimate 2016 Hair Color Trends Guide

The Ultimate 2016 Design Trends Guide

The Ultimate 2016 Men’s Beard Trends Guide

24. All the best [things]. All in one place.

All the best blogs to write for. All in one place.

All the best beaches in the world. All in one place.

All the best landing pages. All in one place.

25. X [things] Better than [other things]

6 Butt Exercises Better than Squats

9 Movies Even Better than Star Wars

14 Insanely Delicious Stuffed Cookies that are Better than a Boyfriend

26. X [topic] Templates

195+ Visual Marketing Design Templates

20 Sewing Pattern Templates

101+ Popular Blog Title Templates that Work

Every Filmmaking Form You’ll Ever Need: 99 Free Templates

27. 5-Minute [things]

5-Minute Homemade Protein Shakes

5-Minute Million Dollar Dip

5-Minute DIY Christmas Luminaries

5-Minute Makeup Routine

28. The Ultimate [topic] [swipe file/blueprint/etc.]

The Ultimate Social Media Swipe File

The Ultimate Appetizer Board

The Ultimate United States Road Trip (Map)

29. Sample [thing they need to make]

Sample Client Proposal

Sample Menu: What to Eat to Lose Weight

Sample Building Construction Estimates Spreadsheet

30. X [topic] Scripts You Can Steal

3 Persuasive Video Scripts You Can Steal

9 Fantastic Planning Tips You Can Steal from My Gigantic Wedding

31 Clever Group Halloween Costumes You and Your Girlfriends Can Steal

22 Uncommon Baby Names You Can Steal from Disney Movies

31. Printable [topic] List

Printable Grocery List

Free Printable Hand-Lettered Pantry Labels

Activity Printable for Kids

32. X Journal Prompts to [desired result]

60 Journal Prompts to Expand Your Mind

20 Journaling Prompts to Help You Know and Accept Yourself

26 Journal Prompts to Motivate You

33. The [blank] Calculator

The A/B Split Test Significance Calculator

The College Loan Calculator

Pokemon Go IV Calculator

International Moving Cost Calculator

34. [blank] Generator

Blog Topic Generator

Wedding Color Palette Generator

Insult Generator

35. Free [topic] Spreadsheet

Free Budget Spreadsheet

Free Early Retirement Spreadsheet

Free Home Inventory Spreadsheet

36. XX Low-Budget [things] You Could Do With [ordinary item(s)]

30 Low-Budget Makeovers You Could Do With Spray Paint

20 Low-Budget Christmas Gift Ideas You Could Buy Online

18 Low-Budget Trips You Could Take Around the World

37. X Ways to Upgrade Your [thing] on a Budget

6 Ways to Upgrade Your Apartment on a Budget

22 Ways to Upgrade Your Laundry Room on a Budget

30 Ways to Seriously Upgrade Your Family’s Backyard on a Budget

38. How to Create a Dream [thing] on a Budget

How to Create a Dream Bedroom on a Budget

How to Create a Dream Playroom on a Budget

How to Create a Dream Backyard on a Budget

39. [desired action] Faster

Build Your Email List Faster

Help Develop Your Child’s Brain Faster

Make Your Facial Hair Grow Faster

40. Best of [blank]

Best of the OptinMonster Blog

UX Design: Best of 2016

Best of YouTube 2016

Result Headlines

Having a clear end result is really important because that’s what actually motivates people to take action.

Use these opt-in language examples to focus on a specific end-result that the user will get from your lead magnet…

41. How to [desired result]

How to Read Faster

How to Raise a Creative Child

How to Make Flourless 3-Ingredient Muffins

42. How to [desired skill] Like a Pro

How to Arrange Flowers Like a Pro

How to Clean Window Tracks Like a Pro in No Time Flat

How to Take Instagram Photos Like a Pro, With Just Your Phone

43. How to [desired skill] Like an [esteemed person]

How to Swim Like an Olympian

How to Pose Like a True Beauty Queen

How to Sing Like Your Favorite Artist

Tutorial Video: How to Jump Like Cristiano Ronaldo

44. How to [desired result] for [audience]

How to Find Patrons & Sponsors for Artists

40 How to DIY Projects for Teens

How to Make Her Fall for You: The Nerd’s Guide

45. How to Get X [blank]

How to Get 10,000 Fans

How to Get Your First 100 Subscribers on YouTube

46. Learn How to Get [desired result]

Learn How to Get Anything You Want

How to Get the Girl of Your Dreams

Learn How to Get 10,000 Subscribers

47. Want to [desired result]?

Want to improve your email marketing?

Want to travel the world?

Want to be happy?

48. X [topic] Tips That’ll Get You [desired result]

200 Writing Tips That’ll Get You Writing Like a Pro

11 Breakfast Recipes That’ll Get You Lean

17 Super Cute Shirts That’ll Get You Through a Long Day

49. Looking for [desired thing(s)]?

Looking for high quality blog content?

Looking for a great slow cooker recipe?

Looking for a job?

50. XX [things] That’ll Make You [blank]

11 Buttercream Frosting Recipes That’ll Make You Swear Off Store-Bought Forever

16 Delicious Soups That’ll Make You Feel Cozy this Fall

20 Disney Wedding Cakes That’ll Make You the Happiest Person on Earth

51. [double/triple] Your [desired result] with [topic]

Double Your Sales with Email

Double Your Storage Space with These 11 Kitchen Gadgets

Double Your Productivity with these 4 Time Management Hacks

52. [double/triple] Your [desired thing] in X [days/weeks]

Double Your Traffic in 30 Days

Double Your Salary in Less than 2 Weeks

11 Ways to Double Your Customer Base in 4 Weeks

53. Imagine [desired result]

Imagine Crushing Your Audition and Winning the Part

Imagine Your Dream Vacation

Imagine Hitting Your Biggest Goals this Year

54. Ready to Start [desired action/result]?

Ready to Start Building Surveys?

Ready to Start Growing Your Email List?

Ready to Start Writing Your Book?

55. [huge desired result]? Yes, it’s possible.

100K Readers in 18 Months? Yes, it’s possible.

Get Flexible Fast? Yes, it’s possible.

A Totally Laid Back Black-Tie Wedding? Yes, it’s possible.

56. X-Day [desired result] Challenge

7-Day Waist Slimming Challenge

30 Day Prayer Challenge for Your Husband

365 Day Penny Challenge

57. Do You Know How to [desired result]?

Do You Know How to Make Your Retirement Savings Last?

Do You Know How to Balance Your Body’s pH Levels?

Do You Know How to Steer Away from Online Banking Trouble?

58. For People on the Verge of [blank]

For People on the Verge of Trying Yoga After Age 45

For People on the Verge of Quitting Text Marketing

For People on the Verge of Breaking into Hollywood

Proof Headlines

Not sure your visitors believe that you can really deliver on your promised result? Use a proof headline.

These opt-in headline examples prove–either by your own results, testimonials, case studies, or social proof–that your lead magnet can really help…

59. X Proven [ways/steps/techniques] to [desired result]

12 Proven Ways to Convert Abandoning Visitors and Subscribers

19 Proven Ways to Look 10 Years Younger Overnight

7 Proven Ways to Lose Stubborn Belly Fat

60. We Analyzed XXX,XXX [things] (And This is What We Learned)

We Analyzed 832,961 Headlines (And This is What We Learned)

We Analyzed 1 Million Google Search Results (Here’s What We Learned About SEO)

We Analyzed 174,690 Blog Posts (And Here’s What We Learned)

61. The Tool Over X [people] Use to [desired result]

The Tool Over 679,132 Websites Use to Grow Their Subscribers

The Tool Over 983,000 Publishers Use to Win the Internet

The Tool Angels Use to Get Runway Ready

62. I [activity] Every Day for X Months. Here’s What Happened

I Ran 11 Miles Every Day for 4 Months. Here’s What Happened

I Spent a Week Sharing My Feelings With Everyone. Here’s What Happened

I Stopped Complaining for One Month. Here’s What Happened

63. How We [desired result] in X Weeks

How We Boosted Our Optins by 73% in 3 Weeks

How We Fixed Our Toddler’s Bedtime in 3 Days

How We Raised $1 Million in 1 Week

64. X Lessons We Learned from [blank]

7 Lessons We Learned from 1,342 Lead Magnets

5 Lipstick Lessons We Learned from Arci Munoz

6 Style Lessons We Learned from Cinderella

65. Are you in? XX,XXX others already receive [newsletter/lead magnet]

Are you in? 40,000 digital marketers already receive the Definitive Daily Newsletter by Convince & Convert.

Are you in? 12K entrepreneurs already have a head start.

Are you in? 20,000 small business owners have already downloaded the Lead Magnet Blueprint.

66. Top XX Most Popular [things/tools]

Top 10 Most Popular Email Marketing Tools

Top 10 Most Popular Airbnb Listings in the World

Top 10 Most Popular Men’s Hairstyles of 2016

67. How [thing] Transformed my [life/business/etc.]

How OptinMonster Transformed My Business

How Flexible Seating Transformed My Classroom

How Giving Up Dairy Transformed My Health

68. Case Study: [desired result]

Case Study: How Social Media Examiner Added 250,000 Email Subscribers Using OptinMonster

Case Study: $831K Real Estate Sales from $352 Ad Spend

Case Study: How Switching Tools Increased Email Reply Rates by 187% in 1 Month

Curiosity Headlines

Often, the most irresistible headlines are the ones that entice curiosity, and your opt-in copy is no exception.

Use one of the headline formulas below to make your visitor so curious that they simply can’t resist entering their email and seeing what’s on the other side!

69. X Secrets to [desired result]

6 Secrets to Becoming a Digital Nomad

7 Secrets to Raising Awesome, Functional Teenagers

9 Secrets To a Continuously Productive Vegetable Garden

70. Revealed: [desired result]

Revealed: 7 Ways to Get Influential People to Mentor You

Revealed: 6 Secrets of the Top Magicians in the World

Revealed: How to Travel Around the World in 80 Days

71. X Little-Known Ways to [desired result]

12 Little-Known Ways to Actually Stick With Your Resolution this Year

4 Little-Known Ways To Tell Whether Clothes Are Well Made Or Super Cheap

5 Little-Known Ways to Stand Out on Pinterest

72. X Ways to [desired result] (You Won’t Believe #X!)

11 Ways to Meet Famous People (You Won’t Believe #3!)

7 Ways to Be More Strategic (You Won’t Believe #6!)

28 Ways to Trick Yourself into Saving Money (You Won’t Believe #11!)

73. Are You Still [blank]?

Are You Still Drinking Dairy?

Are You Still Single?

Are You Still Having a Hard Time Ranking Your Website?

74. How [common thing] Can Lead to [negative result]

How Your Morning Coffee Can Lead to Heart Disease

5 Ordinary Habits that Can Lead to Career Stagnation

7 Rookie Mistakes that Almost Always Lead to Small Business Failure

75. These X [things] Could Help You [desired results]

These 5 Foods Could Help You Lose 20lbs

These 7 Facts Can Help You Save Your Eyesight

Eliminating these 11 Words From Your Vocabulary Can Help You Achieve Your Goals

76. [common thing/activity] is Kinda Worthless

Aggregate Data is Kinda Worthless

Your New Idea is Worthless (Unless You Follow these 4 Steps)

Your Content is Kinda Worthless (Unless You Know these 3 Secrets)

77. X Surprising Ways to [desired result]

10 Surprising Ways to Live Longer

7 Smart and Surprising Ways to Get Rid of Ants

8 Surprising Ways to Use Liquid Fabric Softener

78. [blank] that You’ve Never Heard Of

51 Ways to Make Money in 2016 that You’ve Never Heard Of

The Best Way to Pay for Your Child’s College Education that You’ve Never Heard Of

The Scientific Way to Stop Bloating that You’ve Probably Never Heard Of

79. X [topic] Tricks You Never Knew of (But Wish You Had Sooner!)

7 Lightroom Tools, Tricks & Features You Never Knew of But Wish You Had Sooner!

6 Customer Acquisition Tricks You Never Knew of (But Wish You Had Sooner!)

4 List-Growth Hacks You Never Knew of (But Wish You Had Sooner!)

80. X Things You Should Know About Your [thing]

7 Things You Should Know About Your Roth IRA

11 Things You Should Know Before Choosing a Gym

13 Things You Should Know About Your Target Market

81. No, You Don’t Have to [undesirable action] to [desired result]

No, You Don’t Have to Count Calories to Lose Weight

No, You Don’t Have to Wait to Find True Love

No, You Don’t Have to Spend Hours on Social Media to Grow Your Following

82. How We [negative result] (and How We [desired result])

How We Lost Lost $2M (and Made $200M the Next Year)

How I Gained 200lbs, Got Skinny Again, and Finally Kept the Weight Off

How We Went Bankrupt (and Bounced Back Again)

83. Exclusive Behind the Scenes: How We [desired result]

Exclusive Behind the Scenes: How We Grew Our List by 30K in 30 Days

Exclusive Behind the Scenes: How I Got Booked on 50 Podcasts in 7 Days

Exclusive Behind the Scenes: How We Made $5M Last Year

84. My Monthly Income Report: [month/year]

My Monthly Income Report: March 2016

85. [year] [topic] Predictions

2017 Fashion Predictions

2017 Web Design Predictions

2016-2017 Email Marketing Statistics and Forecasts

Educational Headlines

Want to become known as the go-to authority in your industry? Using a really high-value, educational lead magnet is a smart way to do that.

Combine your educational lead magnet with the email opt-in wording below to win over your visitors, and earn their trust…

86. [topic] 101: How To [desired result]

Email Marketing 101: How To Turn Subscribers into Customers

SEO 101: How to Rank #1 in Google

Calligraphy 101: Everything You Need to Know

87. The [audience’s] Bible

The Bootstrapper’s Bible

The Housewife’s Bible

The Plumber’s Bible

88. The Definitive Guide to [topic]

The Definitive Guide to Email Marketing

The Definitive Guide to Getting Any Girl’s Number in 2 Minutes

The Definitive Guide to Disneyland

89. The Ultimate Guide to [topic]

The Ultimate Guide to Eating Healthy on a Budget

The Ultimate Guide to Freshman Dorm Decor

The Ultimate Guide to Choosing the Perfect Sunglasses

90. A Comprehensive Tutorial to [desired result]

A Comprehensive Tutorial to Make a Business Plan

A Comprehensive Tutorial to Drift a Road Car

A Comprehensive Tutorial to Start a Podcast in Under 2 Hours

91. What Makes a Great [blank]?

What Makes a Great Opt-in Form?

What Makes a Great Story?

What Makes a Great Leader?

92. Do You Really Need [thing]? Here’s How to Tell

Does Your Business Really Need an Email List? Here’s How to Tell

Do You Really Need to Buy New Clothes? Here’s How to Tell

Do You Really Need Rental Car Insurance? Here’s 8 Things to Know

93. [topic]: What You Absolutely Need to Know

On-Page SEO: What You Absolutely Need to Know

Buying a Home: What You Absolutely Need to Know

Changing Careers: What You Absolutely Need to Know

94. Blueprint for [desired result]

Blueprint For A Profitable Coaching Business

Blueprint for Your Million-Dollar Idea

Blueprint for Seriously Awesome A/B Tests

95. Which is Best: [thing 1] or [thing 2]?

Which is Best: Blogger or WordPress?

Which is Best: ClickFunnels or LeadPages?

Which is Best: Minivans or SUVs?

Problem Solving Headlines

Hopefully, you already know the pain points that keep your ideal customers lying awake at night. If your lead magnet solves one of those problems, make sure to hit that emotional trigger in your opt-in headline!

Use the problem solving email opt-in verbiage below to speak to your market’s real needs…

96. How to [solve a problem]

How to Calm a Crying Baby

How to Escape a Sinking Vehicle

How to Not Say the Wrong Thing

97. How to [desired result] Without [undesirable action]

How to generate 195,013 visitors a month without spending a dollar on ads

How to Email Your Professor Without Being Annoying

How to Raise Successful Kids Without Over-Parenting

98. How to [desired result] When [problem]

How to Reset Your Wife When She’s Falling Apart

How to Start Exercising When You Have 50+ Pounds to Lose

How to Take Care of Yourself When You Have Depression

99. X Ways to [desired result] When You’re [problem]

26 Ways to Take Your Life Back When You’re Broken

14 Ways to Organize Your Makeup When You’re Completely Addicted

12 Ways to Feel Better Instantly When You’re Having a Bad Day

100. X [topic] Tips that Will Survive [problem]

7 Beauty Tips for Makeup that Will Survive the Heat

29 Self-Care Tips that Will Help You Survive Parenting

7 Life-Saving Tips that Will Help You Survive an Earthquake

101. [pain point]: X Tools to [desired result]

Running on Empty: 7 Tools to Heal Emotional Exhaustion

Witching Hour: 9 Tools for Calming an Angry Child

Back-to-School Anxiety: 9 Yoga Tools to Help Your Kid Relax

102. X Reasons You’re [problem]

9 Reasons You’re Fighting With Your Spouse

5 Real Reasons You’re Losing Restaurant Staff

12 Reasons You’re Not as Happy as You Should Be

103. Why You’re Not [desired result] (And What to Do About It)

Why You’re Not Getting Traffic to Your Blog (And What to Do About It)

Why You’re Not Losing Any Weight (And What to Do About It)

Why You’re Not Successful (And What to Do About It)

104. Fix Your [problem] NOW

Fix Your Conversion Rate NOW

Fix Your Gut Problems NOW

Fix Your Style NOW

105. Stop Problem!

Stop Losing Website Visitors!

Stop Leaving Money on the Table!

Stop Feeling Shy at Parties!

106. We Can Help You [blank]

We Can Help You Boost Your Conversion Rate by 20%

We Can Help You Communicate Better

We Can Help You Promote Your Business

107. Do You Know How to [solve problem]?

Do You Know How to Recognize Controlling People?

Do You Know How to Replace a Flat Fire?

Do You Know How to Save a Stray Animal?

108. Never [problem] Again

Never Get Stuck in Traffic Again

Never Buy the Wrong Gift Again

Never Fear Filing Your Taxes Again

Fear Headlines

When used occasionally, triggering fear can push your visitors to take action. Use the opt-in language formulas below to get your visitor’s moving!

Note: Just make sure that your lead magnet also solves the cause of the fear. Never leave the subscriber hanging without giving them some sort of a win.

109. Warning! Are You [blank]?

Warning! Are You Eating These 4 Foods that Could Kill You?

Warning! Are You Making these 6 Guest Blogging Mistakes?

Warning! Are You at Risk for Car Theft?

110. X Mistakes Most People Make When [activity]

11 Mistakes Most People Make When Washing Their Hair

9 Mistakes Most Marketers Make When Building their Email List

8 Mistakes Most Men Make on First Dates

111. [audience]! Are You [missing opportunity]?

Marketers! Are You Leaving Money on the Table?

Freelancers! Are You Charging Enough?

Parents! Are You Saving For Your Kid’s College Education?

112. X [topic] Mistakes that Are [negative result]

4 Facebook Ad Mistakes that Are Losing You Money

12 Mistakes that Are Putting You at Immediate Risk for Car Theft

10 Mistakes that Are Killing Your LinkedIn Profile

113. What is a Good [blank] (and Do I Need to Worry?)

What is a Good Email Open Rate (and Do I Need to Worry?)

What is a Good Credit Score (and Do I Need to Worry?)

What is a Good Conversion Rate (and Do I Need to Worry?)

Entertaining Headlines

Is your lead magnet simply fun or entertaining? That’s great– those lead magnets work really well too!

Check out these great opt-in copy examples for entertaining lead magnets…

114. Quiz: What Kind of [type of person] Are You?

Quiz: What Kind of Clutterer Are You?

Quiz: What Kind of Disney Fan Are You?

Quiz: What Kind of Commuter Are You?

115. Quiz: Can You Pass this [topic] Challenge?

Quiz: Can You Pass this Healthy Eating Challenge?

Quiz: Can You Pass this Southern Slang Challenge?

Quiz: Can You Pass this Spelling Challenge?

116. Quiz: Find Your Perfect [blank]

Find Your Perfect Neighborhood

Find Your Perfect Pair of Jeans

Find Your Perfect Daily Routine

117. The Biggest [topic] Giveaway Ever!

The Biggest Back to School Giveaway Ever!

The Biggest Kitchen Giveaway Ever!

The Biggest Baby Giveaway Ever!

118. [brand] [appealing topic] Sweepstakes

Ulta Best Summer Ever Sweepstakes

HGTV’s Ultimate Escape Sweepstakes

Harley-Davidson’s Ultimate Experience Sweepstakes

119. The [audience’s] Manifesto

The Writer’s Manifesto

The Mother’s Manifesto

The Entrepreneur’s Manifesto

120. XXX [adjective] Quotes that will [desired result]

100 Inspirational Quotes that will Give You Strength During Hard Times

20 Profound Quotes that Will Help You Better Understand Yourself

101 Success Quotes that Will Help You Chase Your Dreams

121. Free [blank] Membership

Free My Copyblogger Membership

Free Freelancer’s Club Membership

Free Canva Account

122. Free Access: The [blank] Community

Free Access: The Pregnant & Fit Community

Free Access: Persuasion Nation Mastermind for Entrepreneurs

Free Access: The Wedding Photographer’s Community

123. Enter the [blank] Contest

Enter the OptinMonster Customer Showcase Contest

Enter the #BuildYourBreakfast Contest

Enter the 2016 Washington Post Peeps Diorama Contest

124. The Best X-[minutes/hours] You’ll Spend [timeframe]

The Best 5-Minutes You’ll Spend Today

The Best Hour You’ll Spend this Week

The Best 3 Days You’ll Spend this Year

125. XX Pictures to [blank]

39 Pictures to See Which Muscle You’re Stretching

21 Pictures that Won’t Make Sense if You’re an Only Child

32 Pictures that will Make Teachers Laugh Harder than They Should

Bottom-of-Funnel Headlines

Don’t forget your visitors at the bottom of the funnel: people who visit your site with the intention of buying. You sure wouldn’t want to lose a lead who was that close to becoming a customer.

Capture bottom-of-funnel leads before they abandon your site with one of these opt-in headline formulas…

126. [unique value proposition] (Try it Free)

Securely share, sync and collaborate (Try it Free)

Web and mobile payments, built for developers (Sign up Free)

Rides in Minutes (Sign Up Now)

127. Request Your Free [sample] Now

Request your free snack sample box now

Get a Free Sam’s Club Baby Box – No Membership Required

Free Sample Premium Pet Food + Nutrition Guide

128. X% off [product]

20% off All Denim

10% off Coupon Code

30% off Any Order When You Use Coupon Code 30OFF at Checkout (Today Only)

129. Need Help [desired result]? Get a Free Consultation

Need Help Starting Your LLC? Get a Free Consultation

Need Help Filing Your Taxes? Get a Free Consultation

Need Help Growing Your Revenue? Get a Free Coaching Call

130. Did You [blank] Yet? Get a Quote

Did You Get Your Car Insurance Yet? Get a Quote

Did You Get Your House Cleaned Yet? Get a Quote

Did You Move Your Stuff Yet? Get a Quote

131. Request Your [blank] Catalog Today!

Request Your REI Catalog Today!

Request Your Spring/Summer Catalog Today!

Request Your Holiday Catalog Today!

132. [brand/product] Guide

OptinMonster Guide

Adobe Creative Suite Guide

Canva App Guide

133. [product] Review

OptinMonster Review

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Final Tips for Writing Even Better Headlines

Now it’s your turn. Go ahead and choose an opt-in headline type that fits your lead magnet. Then, try on a few of the above templates for size. (I like to write out several headlines before I choose the one that sounds the best.)

Once you come up with a good one, use these tips to make your headline even better…

Mix and Match Headline Types

As you may have noticed, many of these opt-in headlines are actually a combination of two or more different types.

For example, “How to Clean Window Tracks Like a Pro in No Time Flat” is a combo result/useful headline, since it focuses on the big result (“clean window tracks like a pro”) while also promising to save you time (“in no time flat”).

Try mixing different headline types together to add more psychological triggers to your optins!

Use Power Words

Did you know that adding power words to your headlines can increase your conversion rates by 12.7%?

Check out these 700+ power words, and sprinkle them into your headlines to increase your optin conversion rates.

A/B Test

If you aren’t sure which headline will perform the best for your lead magnet and your audience, then test it.

With OptinMonster, you can easily A/B test your opt-in headlines and increase your conversions.

Finally, remember to take your time– writing great headlines takes practice!

I hope this cheat sheet helped you to find lots of great opt-in headline ideas. If you enjoyed it, you may also want to check out our 63-Point Checklist for Creating the Ultimate Optin Form.

The post 130+ Proven Opt-in Headline Ideas to Get More Email Subscribers (Cheat Sheet) appeared first on OptinMonster.

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