To illustrate the level of influence and economic clout that property shows have, the International Property Show has triggered transactions of more than US$40billion between 2006 and 2015, organisers say.
The 2016 International Property Show, which runs from today, Monday 11 April to Wednesday 13 April, is set to be the biggest ever and will feature exhibitors from more than 100 countries, a 25% rise on last year, according to Strategic Marketing & Exhibitions that is behind the event.
The show, at the Dubai International Convention and Exhibition Centre, which is accredited by the Dubai Real Estate Regulatory Authority (RERA), is the only one of its kind in the region certified for direct transactions on the exhibition floor.
The International Property Show brings together property developers, consultants, traders and investors and is promoted as a one-stop shop opportunity for investors, end users, consumers and real estate professionals from the Middle East and the rest of the world.
Over the past ten years, the exhibition has attracted 99,883 visitors, with the UAE generating the highest value of deals. It has included an average of 13,680 square metres of display area.
The 2016 International Property Show focuses on sought-after markets for UAE investors including Turkey, India, Pakistan, Russia, Italy, the United States, United Kingdom, and Egypt and included in the five-hall exhibiting area is a new 645square metre Pakistan Pavilion. It also features properties in the newer target markets of Australia, Canada, Poland, Spain, Portugal, and Greece.
Dawood Al Shezawi- President, Strategic marketing & Exhibitions, says, “We attract participants from new countries following an in-depth study of their markets, to ensure display of effective opportunities to investors in the UAE and the wider GCC region. We also organise a pre-event networking function, to put together confirmed participants and visitors prior to the actual kick off. We anticipate trade visitors from over 100 countries during the next edition of the International Property Show.”
For the first time, ‘Golden Visa’ property-for-residency visas are being marketed at the show to various destinations in Europe and Australia.
The participants are expected to include investors, real estate brokers and agents, developers, financial institutions, legal services, facility management, media and marketing, architecture a and design, and government.
On display at International Property Show 2016 also modern sustainable technologies and trends that are conquering the market, such as the ‘recyclable houses’ along other topics such as the security and quality of the real estate projects.
The Silver Sponsor of the event is Wahat Al Zaweya, an eco-friendly, self-sustainable, mixed-use community spread over 22.7million square metres at the Faqaa corridor of Al Ain region.
Kamilia Alqam, Marketing Manager, Wahat Al Zaweya Real Estate Investment and Development, says, “We are showcasing units adjacent to the Dubai-Al Ain highway, since it links the urban, industrial, and tourism centres of Al Ain, Dubai, Abu Dhabi, and Hatta.”
Abdelbasset Betraoui, Managing Partner, of show sponsor, Land Sterling Chartered Surveyors and Property Consultants, says, “Our presence at International Property Show this year will provide rigorous analysis and sound research services. Our primary business specialises in providing advisory services of commercial and residential property throughout the Middle East and North Africa. We have found in the exhibition focus this year an effective platform to reach out to the entire region, which we think holds a huge potential.”
International Property Show identified its top 15 participating countries that are likely to take center-stage in the show including the UAE, UK, India, France, Turkey, Spain, Italy, Saudi Arabia, Qatar, Kuwait, Russian Federation, USA and Philippines. Similarly, the show will tackle offerings from the relatively new strong markets such as Greece, Western countries, Australia, Canada, Spain.
Mr Al Shezawi says affordable housing is attracting more investor interest and is featured in the show. “Housing is an economic asset, an investment and a market commodity. Governments in the region are undertaking bold initiatives to expand affordable housing for low and middle income groups. International Property Show will put on display affordable house units that are expected to attract first-time buyers, as well as different category of younger investors who wish to benefit from the relatively current lower prices.
“Housing market in the Gulf and the wider Middle East region is spurred by rapid population growth. Globally, homeownership is an important asset as the equity grows, and it boosts a better quality of life. There are major developers that will be offering a wide range of options for low and middle income investors over three days of the show.
International Property Show Project Director, Kamran Mehdiyev, says, “Traditionally, the bulk of developers in the Gulf were into luxury projects. However, the scene is changing and affordable housing is generating huge interest at both developers’ and end users’ sides. Builders are addressing the demands of this niche.
Likewise, globally, the real-estate sector drives some investors into alternative revenue sources. “Global real-estate firms are monitoring the changing market carefully, and trying to diversify their investments. This means spreading the capital across different investment vehicles, and not placing all capital solely in one place. The point is to primarily spread risk. This can be split into Property sector diversification, meaning commercial, residential, and industrial, or geographical diversification, or alternatively, changing between Direct property investment and indirect property investment.”
Being held alongside the International Property Show is the Annual Investment Meeting (AIM), the world’s premier emerging markets-focused FDI event.
AIM is organised by the UAE Ministry of Economy under the patronage of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President & Prime Minister of UAE and Ruler of Dubai, and is set to further boost the importance of this show and its leading role in the regional property sector, says Kamran Mehdiyev.
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