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Programmatic + Premium:
Current Practices & Future Trends
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Is Programmatic Premium the path to the perfect ad marketplace? Publishers and buyers weigh in.
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Download white paper
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/insights/sign-whitepapers?file=OpenX_WhitePaper_Programmatic_Premium
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Programmatic Premium is poised to grow rapidly in the coming year. Based on a new study conducted in partnership with Digiday, the percentage of inventory traded programmatically – along with the revenue it generates – is on the rise.
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In this whitepaper, learn about:
How much publishers and buyers plan to invest in programmatic trading in the year ahead
The percentage of inventory traded programmatically and the revenue it generates
How publishers and buyers are using all sales channels to sell/buy online ads
How much premium and remnant inventory is traded programmatically
This whitepaper also reveals future trends based on responses from digital buyers, sellers, and intermediaries who make this marketplace so vibrant and complex.
DOWNLOAD WHITE PAPER
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Did you know?
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71% of publishers and buyers trade ads programmatically
35% of publishers already offer premium and remnant inventory
55% of buyers reported purchasing both premium and remnant inventory