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I get a lot of hyper-specific local marketing questions, e.g. “should I get more links?” “how do I rank #1 on Google in my area?” or “I just launched website and want to try Twitter ads.” They are great in a way – I’m a huge fan of experimentation. ...

Part 1: the basics · Part 2: design · Part 3: cheating I assume you’ve read the introduction, which tells you the basics of putting a world together. This post is more narrative than mechanical; it’s a tour of my thought process as I try to turn my...

Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event...

When we got to rounding up our favorite books for our annual Gift Guide, we found that there were simply too many this time to throw in the Christmas/Kwanzaa/Hanukah/Yule/Solstice/Nonspecific Winter Celebration/New Year/Chalica hopper along with the...

From the stage of its E3 conference, currently underway in these moments, Sony officially announced the remake of Final Fantasy VII. The title will arrive first on PlayStation  and later on other platforms currently not yet announced. The scenario will...