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Whether you are a seasoned paid search (PPC) master or you’re just starting out, you probably already have a list of optimization items that you go through regularly to make sure that you are staying on top of your campaigns and getting the best results...

Social platforms are playing an increasingly important role in how visitors access your content and discover your brand—currently about 22% of the attributable external traffic we measure comes from social sources. Is your social strategy up to the challenge...

What do Cookies Do? A cookie is the term given to describe a type of message that is given to a Web browser by a Web server.  The main purpose of a cookie is to identify users and possibly prepare customized Web pages or to save site login information...

Pardot is a marketing automation tool, owned by Salesforce.com Inc. Marketers use this tool, primarily B2B marketers, to automate the lead generation and lead nurturing processes. In this article, I am going to discuss the basic terminology of marketing...

As privacy experts, we are frequently asked about “opting out,” and which opt outs we think are the most important. This list is a distillation of ideas for opting out that the World Privacy Forum has developed over the years from responding to those...