2016 was a record year for OnePoll. We have conducted an extensive and eclectic mix of quantitative projects over the last 12 months – from quick reaction polls, to data-led storytelling, consumer research and in-depth multi-country studies for international brands and charities.
Research has long been an integral part of idea formation and storytelling and we’ve seen a host of developments in how it is being utilised by Marketing and Communications teams to generate engaging content. Data-driven video, graphics and animation have enjoyed huge growth in 2016, and we’re proud to have been a part of that trend.
Having delivered more than 2,000 survey projects last year, we asked our research team to choose some of the highlights and hand-pick their favourite OnePoll research projects in 2016.
Here are their Top 5 (in no particular order!)
I'm Fine, Mental Health Foundation
Highlighting an important and sensitive topic for the Mental Health Foundation, our study of 2,000 Britons found that the average adult says ‘I’m fine’ 14 times a week, although only 19 per cent mean it.
The research was accompanied by a news story, video and media distribution, all produced and co-ordinated by our in-house 72Point team.
Sex toy survey, ITV This Morning
As part of our ongoing relationship with ITV delivering quick-turnaround polls, we conducted a survey on the ownership and usage of sex toys among adults. As Holly and Phil struggled through the piece live on TV, the hysterical duo were racking up more column inches with their on-air reactions and controversial content.
Read more and view the footage here.
Mobile Travel Tracker, Hotels.com
Our research and data visualisation project for a ‘Mobile Travel Tracker’ campaign involved an international study conducted in 31 countries and a number of multi-lingual infographics and animations which we produced with our in-house design studio Drench.
We asked panelists about their holiday habits and priorities to reveal the impact mobile phones have had on travel bookings and behaviour.
The study found that 76% of people regarded their phone as their favourite travel accessory; 37% said it was their primary source of information whilst they’re away; and 58% claimed it makes them more spontaneous.
View the animations and graphics here.
First Aid knowledge, St John Ambulance
Our survey of 2,000 parents found that only 1 in 4 would know what to do if they were faced with a child that wasn’t breathing.
The research accompanied an educational video produced by St John Ambulance to help raise awareness and teach parents and carers what to do in an emergency, it has had hundreds of thousands of views and shares. Read more here.
Monopoly Christmas helpline, Hasbro
We asked British adults about their experiences of family arguments and cheating while playing Monopoly. The research revealed that 51% of Monopoly games end in an argument. Hasbro opened a hotline to help settle family board game disputes, which formed part of the brand’s media campaign during the week before Christmas. The result? Incredible coverage not only in the UK but in the USA too. Read more here.
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