For the second year running, Ogilvy & Mather Cape Town (O&M CT) and its specialist digital division OgilvyOne Cape Town, has been the most awarded agency at the country’s premier digital marketing awards, the Bookmarks.
At the ceremony held at the Artscape Theatre on Thursday night (14 November), O&M CT won nine awards in total – nearly double that of its closest competitor.
The agency was one of only two agencies to win multiple gold awards. Gold awards went to the massively popular ‘Klein Kimmie’ campaign for Halls (Mondelez SA) and the ‘Send Your Facebook Profile to Cape Town’ campaign for Cape Town Tourism, which also received a Gold Loerie and a coveted Cannes Gold Lion earlier this year. Work for Audi South Africa won two silver and three bronze Bookmarks.
O&M CT Managing Director Luca Gallarelli said the agency “is absolutely committed and geared towards delivering restless innovation and creativity in the digital space. It again proves that a full-service agency like ours can deliver best-in-breed digital thinking and execution while offering optimal integration of all elements in a marketing campaign.”
“It’s great to see the team’s hard work come to fruition and win some metal,” commented OgilvyOne Cape Town’s Managing Partner, Adrian Varkel.
YouTube sensation Klein Kimmie was also ecstatic and said her award “went out to my mense there in Olivedale, nê.”
Full details of O&M CT’s 2013 Bookmark Awards:
Microsites
Audi – A1 Experience: bronze
Audi – A3 Exchange: bronze
Display Advertising
Audi – R8 Gone in 5 Seconds: bronze
Social Media Campaign
Cape Town Tourism – Send your FB Profile to CT: gold
Audi – A3 Exchange: silver
Online Video
Halls – Klein Kimmie: gold
Branded Content
Cape Town Tourism – Send your FB Profile to CT: silver
Interface, Interaction, Navigation, UX
Carling Black Label – Be The Coach: silver
Audi – A3 Exchange: silver
ENDS
Issued by: Adele Kruger
Ogilvy PR Cape Town
Contact: 021 467 1273
On behalf of: Ogilvy & Mather Cape Town
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