1. What is the most likely reason reports contain no data?
Answers: • Tracking code not installed properly
2. What is the "Conversion Optimizer"?
Answers: • It can automatically adjust your bids to maximize conversions at the minimum price.
3. How do you track banner ad exits?
Answers: • Track Page View Function
4. What is SEM
Answers: • Search Engine Marketing
5. A pageview is:
Answers: • An instance of a page being loaded by a browser
6. What is Per Visit Value?
Answers: • Per Visit Value is the average value (based on ecommerce revenue) of a visit to your site. Calculated as Revenue divided by Visits.
7. _addTrans() can take several arguments. Which are required?
Answers: • Order ID and value
8. What does the check status link do?
Answers: • Attempts to verify that the tracking code has been installed on your site
9. Which of these is generally not considered a page?
Answers: • JPEG file
10. Which report shows entrance and previous pages along with exit and next pages?
Answers: • Navigation Summary
11. You can display the visit overview chart by days, months and...?
Answers: • Weeks
12. Google Analytics calls key performance indicators "goals" and allows you 20 of them per profile. True or False?
Answers: • True
13. How does Google Analytics affect the performance of your website?
Answers: • It does not affect the performance
14. Which is NOT a traffic source report option?
Answers: • Social Compatibility Traffic
15. Google Analytics does not track which type of traffic?
Answers: • None of these
16. Google Analytics...
Answers: • is a tools that measure your number of visitors as well as tracking social networking sites and applications.
17. What tool is used to track web-enabled phones?
Answers: • Mobile Tracking
18. Can you convert Google Analytics data directly to PDF?
Answers: • Yes.
19. To use the Analytics data export API, you must have:
Answers: • A Google Analytics account and access to the profile being tracked
20. How do you change the date range in your reports?
Answers: • Use the calendar tab
21. What is a Cookie?
Answers: • A small amount of text data given to a web browser by a web server
22. Google Analytics was purchased from Urchin Software Corporation in April 2005 and Google re-branded the product and released it in November 2005 as Google Analytics. True or False?
Answers: • True
23. CTR is short for?
Answers: • Click Through Rate
24. What is GDN?
Answers: • Google Display Network
25. Which page should the tracking code be installed to?
Answers: • All Pages
26. What sources of traffic constitute as "Direct Traffic" on Google Analytics?
Answers: • All of these
27. What single page interface gives you an overview on how your properties are performing?
Answers: • Dashboard
28. Which of the following is a requirement for linking your Google Adwords and Google Analytics accounts together?
Answers: • The same Google account email address is used for both services
29. What is the bounce rate?
Answers: • Percentage of page visitors who leave the site
30. Can you see what mobile devices viewed your site?
Answers: • Yes
31. What feature does real time reporting provide?
Answers: • Number of people on the site, where they came from and what they are viewing
32. What is the purpose of the real time tracking feature?
Answers: • To show instantaneous information on a site
33. What technology does Google Analytics use to track visitors?
Answers: • JavaScript
34. Can you integrate a Google Adwords Campaign into Google Analytics?
Answers: • Yes
35. The keyword tool is used for what purpose?
Answers: • provides relevant information on keywords or phrases
36. If you build mobile apps, Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app. True or False?
Answers: • True
37. How long does it take for reports to show up in the dashboard?
Answers: • within 24 hours
38. How many websites can be tracked by one person or company in Analytics?
Answers: • Unlimited
39. Google Analytics helps you measure the impact of mobile visits to your website.
Answers: • true
40. True or False? In Google Analytics, you can find out which browser a visitor uses to read your blog.
Answers: • True
41. Which is a possible reason your site is not showing data in Analytics reports after installing the tracking code?
Answers: • All of these
42. Google Analytics can be integrated with which other Google service?
Answers: • Google Adwords
43. What does the Funnel Visualization report allow?
Answers: • Tracking visitors on the path to conversion
44. What is the term for when a visitor reaches a goal?
Answers: • Conversion
45. Which report shows the funnel path?
Answers: • The Funnel Visualization report
46. Where does Google Analytics use JavaScript?
Answers: • In the tracking code
47. Which information can you get about your website's pages in the "Content" section?
Answers: • All of these
48. Google Analytics reports can be emailed in which formats?
Answers: • All of these
49. What does RPC stand for?
Answers: • Revenue per click
50. What does CTR stand for?
Answers: • Clickthrough Rate
51. What does CPC stand for?
Answers: • Cost per click
52. Referral Traffic Source displays:
Answers: • The domain name of the sites that referred traffic to your website.
53. Google Analytics will not tell you:
Answers: • The kind of products they've bought before
54. What language is the tracking code written in?
Answers: • Javascript
55. What is Ecommerce Conversion Rate?
Answers: • Ecommerce Conversion Rate is the percentage of visits that resulted in an e-commerce transaction.
56. What is referred to as interactions across different digital media?
Answers: • Multi-Channel Funnels
57. What is another name for the entrance page?
Answers: • landing page
58. What is a Hit?
Answers: • All of these
59. You can measure your conversions with...?
Answers: • Goals
60. How does Google Analytics define a keyword?
Answers: • A word searched for using an external search engine, such as Google
61. If your website has a bounce rate of 80% then which of the following is TRUE?
Answers: • 80% of your visitors left your site from the entrance page.
62. Can you use Google Analytics and Urchin at the same time?
Answers: • Yes
63. Under Map Overlay, which country is excluded from the map?
Answers: • None
64. How often is Google Analytics data processed?
Answers: • Throughout the day
65. What does CPM stand for?
Answers: • Cost per thousand impressions
66. What is a goal in Google Analytics?
Answers: • A webpage or action that serves as a conversion for your site
67. What is a pageview?
Answers: • A single page load by a browser
68. What do Goals track in Google Analytics?
Answers: • Conversions
69. How do you exclude internal traffic from your Google Analytics reports?
Answers: • Set an exclude filter for your IP address
70. Daily visits are viewed on what type of graph?
Answers: • line graph
71. What is a Bounce?
Answers: • A visitor who visits only one page
72. What does Analytics use the IP addresses of web visitors for?
Answers: • To provide general geographic reporting
73. Which JavaScript events can Google Analytics track?
Answers: • Any JavaScript event
74. Keyword drilldown allows you to learn what?
Answers: • Landing pages for a given keyword
75. How soon after correctly installing Analytics will you see information in your reports?
Answers: • Generally within 24 hours
76. What is the advantage of importing your Adwords cost data into your Google Analytics reports?
Answers: • You can track the effectiveness of your Adwords campaigns
77. The Ecommerce tab under Explorer does not include which of the following?
Answers: • Visitor's mobile device name
78. Remarketing via Google Analytics segments and metrics requires
Answers: • All of these answers
79. What is the protocol for running another analytics package on your site in addition to Google Analytics?
Answers: • Install both tracking codes
80. Which is the best metric to use to measure visit quality?
Answers: • Bounce Rate
81. What category do you select to show the web browsers most used to view your site?
Answers: • Technology>Browser & OS
82. What can you NOT do with Google Analytics:
Answers: • Track personally identifiable visits
83. What does "on/off" in the Active Goal column of the Profile Settings page mean?
Answers: • Tells Google Analytics whether or not to track the goals
84. If the Google Analytics tracking snippet appears after invalid Javascript in a site's code, what happens?
Answers: • No tracking occurs
85. Can you control which advertising campaign gets credit for conversion?
Answers: • Yes, through modifying all tagged links
86. Where would you remove a filter from a profile?
Answers: • From the Filter Manager option in the Analytics Settings menu
87. What feature is included with Google Analytics?
Answers: • Map Overlay
88. True or False?If you are tracking your site with ga.js, you can use the same code for secure and non-secure pages.
Answers: • True
89. An Exclude filter will do which of the following?
Answers: • Discard all pageviews that match the filter string
90. Which of the following is true about Cost Analysis?
Answers: • It is in beta
91. How do you enable event tracking?
Answers: • Use the _trackEvent method
92. If you link Analytics to AdWords do you need to tag links?
Answers: • No
93. How long must a user be idle for when new activity counts as a new session?
Answers: • 30 minutes
94. Traffic Sources Overview does NOT tell you...
Answers: • The page link where most of your visitors land
95. What is bounce rate?
Answers: • The percentage of visitors who only visit the page on your site that they landed on before leaving
96. Which of these can you NOT do with your data?
Answers: • Make your data publicly visible
97. How much personally identifiable information does Google Analytics track?
Answers: • None
98. Which component of the _trackEvent method is optional?
Answers: • opt_value
99. Which of these is NOT required to track visitors?
Answers: • Authentication
100. What is an advanced segment?
Answers: • A report that allows you to group certain types of visits together
101. Can you track downloaded files?
Answers: • Yes, but only with tagged links.
102. Funnel Visualization allows you to analyze visitor conversion under which type of report?
Answers: • Goals
103. What is the GET method?
Answers: • A way of passing paramaters of an HTTP request from the browser to the server
104. Which of these registers as Direct Traffic in Google Analytics?
Answers: • Visits derived from clicked bookmarks
105. What is a Default Page?
Answers: • The page to which your server defaults when no page on the domain is specified
106. Can you track ecommerce transactions?
Answers: • Yes, with most third party shopping carts.
107. You can view your site speed in the "Site Speed" tab under:
Answers: • Content
108. What form of cookies does Google Analytics use?
Answers: • 1st Party
109. In what Standard Reports tab can you find "In-Page Analytics?"
Answers: • Content
110. What does the Google Analytics Opt-out browser Add-on do?
Answers: • Allows web users to choose not to send information about their visit to Google Analytics
111. What is the difference between Source and Medium?
Answers: • Source is the origin, while Medium is the channel from which it arrived.
112. How does changing the name of your account affect the Google Analytics code already on your website?
Answers: • It has no effect
113. When using the _trackEvent method, what is a category?
Answers: • The name you supply as a way to group objects you want to track
114. What is the unique visitor count?
Answers: • A duplicate-free count of cookies visiting a website profile over a specified period of time
115. What is a filter pattern?
Answers: • The actual text string against which Google Analytics will attempt to match pageview data
116. Under what tab can you find the name of the mobile device used from mobile users?
Answers: • Mobile
117. Why doesn't Analytics report most pageviews that are loaded through an RSS reader?
Answers: • Most RSS readers cannot execute JavaScript
118. How does Google assure the tracking cookies do not interfere with your own cookies?
Answers: • All names begin with _utm. to avoid naming conflict
119. Where can you specify your site's Default Page within Google Analytics?
Answers: • From the Views Setting page
120. Where does Google recommend the Analytics code be placed?
Answers: • Immediately before </head>
121. What is Average Page Depth?
Answers: • The number of pages on a site that visitors view during a single session
122. How do you set your reports to show domain names when tracking multiple domains in the same profile?
Answers: • Set an advanced filter
123. What is the cost of Google analytics?
Answers: • Free, but the free version is limited to 10 million pageviews a month
124. Once you hit ____ million page view (per month) Google Analytics may be delayed, or not process additional visits. The free version is limited to ____ million page views per month.
Answers: • 10
125. Which dimension is not used in Motion Charts?
Answers: • Z-Axis
126. Each API request is limited to a maximum of how many entries per response?
Answers: • 10,000
127. Which of the following does Google Analytics track?
Answers: • Website visitors
128. It's possible to track inbound traffic from PDF documents using Google analytics by:
Answers: • Using campaign tags on links contained in the PDF
129. How many goal sets can be used per profile?
Answers: • 20
130. When would you NOT use a regular expression?
Answers: • Setting up a funnel
131. If an ad is shown 20 times and receives 3 clicks, the CTR is?
Answers: • 15%
132. How many profiles can be created per account ?
Answers: • 50
133. How will you track downloads from a Facebook tab?
Answers: • Campaign Tags
134. If you opt in then opt out, what will happen to your data?
Answers: • Data will not be removed after opt out
135. _addItem() can take several arguments. Which is NOT required?
Answers: • category
136. Can you track clicks to 3rd party sites?
Answers: • Yes, but you must prevent the browser from immediately navigating away.
137. How many dashboards can you create per user account?
Answers: • 20
138. The Meta Description tag is a component of your search engine ranking.
Answers: • False
139. What call is necessary to simulate a pageview?
Answers: • _trackPageview()
140. After how long does a visitor drop out if he remains inactive in the real time report ?
Answers: • 5 minutes
141. The Depth of Visit report can be found where?
Answers: • The Content Optimization section
142. Which specific report is NOT available in the ecommerce section?
Answers: • Market Segmentation
143. True or False: When you define funnel steps for a goal, it won’t count as a completed goal unless a visitor goes through all the steps.
Answers: • False
144. How many goals are allowed per goal set?
Answers: • 5
145. How do you upload historical data into a new Google Analytics account?
Answers: • You cannot upload historical data
146. If you do not have an active Google Adwords account, the free version of Google Analytics is limited to how many pageviews per month?
Answers: • 5 million
147. What does the Google Analytics URL Builder do?
Answers: • Generates urls to use for tracking incoming links
148. You can officially add this many profiles to a single Google Analytics account:
Answers: • 50
149. How does Analytics count webpage hits from RSS or Atom readers?
Answers: • Analytics cannot track these hits
150. The regular expression 51 matches
Answers: • 5, 51
151. In how many languages does Google Analytics work?
Answers: • Over 40 different languages
152. Where can the Average Page Depth be found?
Answers: • The Depth of Visit report
153. What function do you call to set custom visitor segments?
Answers: • _setVar()
154. What is the built-in limit to the number of rows you can export?
Answers: • 500
155. In which language is Google Analytics not available?
Answers: • Arabic
156. What is an Impression?
Answers: • A display of a referral link or advertisement
157. Why is it impossible to install Google Analytics on pages that use frames?
Answers: • It is acutally quite possible to install Analytics on these pages
158. Can you export more than 500 rows of report data?
Answers: • Yes, by adding "&limit=x" (where x is number of exported rows) to the end of your export URL
159. Which users have access to your analytics?
Answers: • Both users with access to your AdWords account and users to whom you have granted access
160. How many users can you grant access to your Google Analytics account?
Answers: • Any number
161. Which of the following is a valid entry to exclude traffic from IP addresses?
Answers: • ^176\.168\.1\.([1-9]|1[0-9]|2[0-5])$|^10\.0\.0\.([1-9]|1[0-4])$
162. How many Analytics accounts can be linked to an AdWords account at any given time?
Answers: • 1
163. Which feature allows you to spot otherwise hidden trends in Google Analytics?
Answers: • Pivoting
164. Which of the following is a predefined filter?
Answers: • Exclude traffic to the subdirectories
165. How can you restore a Google Analytics account after it has been deleted?
Answers: • Analytics support can sometimes restore it within two weeks of deletion
166. Which expressions are valid for use in Advanced Segmentation?
Answers: • Filter-Compatible Regular Expression
167. How does the number of entrances differ from the number of visits to the entire site?
Answers: • Same number of entrances and total visits
168. What is IP Masking in Google Analytics?
Answers: • Analytics removes the last octet of a visitors IP address
169. How do you set up IP Masking?
Answers: • Use the _gat. _anonymizeIP () method
170. The time on page metric ignores which visitor page?
Answers: • Last page viewed
171. How do you track repeat purchasers?
Answers: • _setVar()
172. What does the _addIgnoredOrganic () method do?
Answers: • Treats search engine keywords as direct traffic
173. What can be the effect of adding more than one Include filter to a profile?
Answers: • Can cause data to not show in reports
174. Which function do you call to track Flash events?
Answers: • _trackPageview ()
175. The Dashboard can contain up to how many widgets?
Answers: • 12
176. The API request default is set at how many entries per response?
Answers: • 1,000
177. Which one of the following is considered a weakness of Google Analytics?
Answers: • Last Click attribution
178. How does Google Analytics define a search term?
Answers: • A word searched for using your internal site search