Discover how automated marketing platform can boost the productivity of your business
Marketing has come a long way from traditional marketing strategies to digital marketing, to marketing automation systems. Marketing techniques change and evolve all the time. Technological progress keeps affecting the way business owners run their companies and how we treat information in general. In a world where information is more accessible than ever, the most pragmatic companies realize that this is a chance to understand your customer a little better. In addition, reaching your target audience and managing campaigns aimed to establish a strong brand recognition are incredibly important business objectives. Nowadays, traditional marketing has proven itself highly ineffective, as outdated techniques do not seem to pay off. Not to mention the cost of performing traditional arvertising campaigns, the budget for TV commercials or radio ads will never be a pleasant surprise. To be fair, such approach is still very much alive and it does appeal to immensely huge audience. On the other hand, digital marketing seems to be a natural evolution of marketing where presentations, slide shows, white papers, videos and blogs are taking their rightful place as a medium channel and cut the costs, compared to traditional marketing. However, the benefit of traditional marketing is equally its disadvantage. Unfortunately, the ability to broadcast your message to large audiences, does not convert these audiences into customers. Therefore, the need for a more precise approach needed to be developed. This where marketing automation platform comes into place.
Automated marketing platform at a glimpse
At its core, marketing automation is a set of technological tools that are designed to simplify the most time consuming and daunting responsibilities of modern marketing managers. Starting from the process of identifying potential customers and lead nurturing to hand-off to the sales department, every aspect of lead management is under your control. What’s more, marketing automation platform enables your marketing team to concentrate solely on qualified, sales-ready leads. Take a closer look at the benefits that will definitely inspire you to deploy a marketing automation platform.
Get to better understand your customer
The best marketing automation platform, like bpm’online marketing, helps businesses better understand their customers and execute their marketing strategies more efficiently. For example, you can create a full profile on your customer. Apart from standard contact management, you can enrich your customer file with variety of important data like noteworthy event, their career history, company size, geography etc. Moreover, social media is taking a more prominent role as a marketing tool these days, which means you would be able to upgrade your customer database with critical information from social networks like Facebook and Twitter. Another major aspect is keeping your database up-to-date and accurate. Thus, bpm’online applies a number of filters to cleanse your customer profiles from duplicated and outdated information.
Managing campaigns does not require special skills
Oftentimes, marketing campaigns require a lot of multi-tasking and sometimes the key responsibilities of marketing managers can get out of hand. Another common issue that your marketing team must have faced a million times is the lack of clarity in leads management. Luckily, there is way out. Marketing automation platform provides your managers with a blueprint that guides them through every stage of marketing campaign. Create effective multichannel campaigns with bpm’online marketing. Arrange the step-by-step plan of the project with the visual campaign designer and determine the conditions for shifts between campaign stages. Marketing automation platform gives the opportunity to establish the criteria for target conversion rates and campaign completion. Not to mention that you can monitor the progress of the project in real-time.
Website behavior tracking makes marketing automation simple
Start studying your prospects even before they become your leads. From the initial visit to the website, the visitor’s web browser collects information about every click and visited pages and time spent on the site. Once the prospect have registered, all the important information from the visitor’s cookie files is automatically redirected to bpm’online marketing and added to a lead’s profile. This tool can be exceptionally useful when evaluating the sources of website traffic and overall productivity of your marketing campaigns, as well. That way, you will be able to keep your focus on the most efficient channels and work on the ones that did not perform as good. The data will be linked to every profile of your leads and dashboard analytics.
Reach your leads with personalized marketing campaigns
Customer satisfaction is the most pivotal indication of one’s business success, thus the strategy of customer centricity affects every aspect of running a business. Not only do marketing teams need to determine their target audience appropriately, they also need to address each of their leads personally. Individual approach to every customer is essential if you want to establish a community of loyal customers. The beauty of marketing automation is that even small marketing teams can effortlessly tackle complex projects. Cutting-edge tools enable your marketing team to manage complete process of personalized email marketing. You can segment audiences and track responses with little to no effort. Brand recognition can be a daunting task, however due to a built-in visual designer you can use eye-catchy templates and turn plain emails into real masterpieces.
Analytics of marketing automation platform improves your performance
Analytics is equally important as any other business process automation tool. You can actually keep your finger on the pulse of your marketing activities as you monitor the progress of every marketing campaign in real time. Marketing automation platform offers accurate analytics that scans through all of available data and presents in in-depth report so you can track results on every stage of your marketing campaigns. Set up various filters in accordance to your business goals and explore the results.
All of these features make marketing automation platform an irreplaceable tool for efficient marketing campaigns. It allows smaller companies to save time and cut costs while managing productive marketing campaigns at the same time. If marketing automation applied correctly, your company will definitely uncover a new level of success.