By now, you should know Angelina Jolie as many things—actor, director, activist, and humanitarian are just a few titles that come to mind. Throughout her 35-year-long career, Jolie has starred in a handful of campaigns. However, she hasn't done a major beauty ad since 2007. Now, Jolie is back in the game as the "new icon" of Guerlain Parfumeur's brand-new scent, Mon Guerlai.
According to British Vogue, the partnership was originally established back in December 2015 when Jolie was directing First They Killed My Father. In a press release, master perfumer Jacques Guerlain stated that the brand creates perfumes for the women they admire. Apparently, Jolie inspired Guerlain Parfumeur's team to create “notes of a woman." The scent is intended to elicit "the choices, emotions, and dreams that embody modern femininity."
This collaborative effort is also a method of giving back to the community—Jolie is reportedly donating all of her earnings from the campaign to charity. (For the record, Jolie is the co-founder of the Preventing Sexual Violence Initiative and an active member of Special Envoy of the UN Refugee Agency.) The fragrance is set to debut in March.
Guerlain Parfumeur, the French beauty brand since 1828, is honored to announce that Angelina Jolie is the icon of its new fragrance for women. #MonGuerlain
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Jan 23, 2017 at 8:07am PST