Veteran Sports media commentator Jay Mariotti is bringing his voice and column to a new multimedia digital and radio venture in a distribution deal with Genesis Communications. Starting Aug. 12th, Jay’s website will feature the live streaming feed of his national radio show, airing noon-3pm (ET), Monday through Friday. The radio show also will launch on Genesis-owned stations WHBO (Sports Talk AM 1040)/Tampa and WHOO (Sports Talk AM 1080)/Orlando, along with two additional Florida affiliates, AM900/100.3FM in Ocala and AM1230 in Gainesville. The daily program will also be streamed live and on demand on the Genesis-owned and operated SportsTalkFlorida website. ”Jay Mariotti is one of the country’s most interesting and provocative sports personalities,” said Bruce Maduri, President of Genesis Communications. “Sports fans want to hear and see Jay and they will now have an interactive opportunity to be up close with him via his radio program, digital platform and his thought-provoking columns. Jay is back where he belongs.” Genesis is working on the venture in partnership with NBC Sports Radio.