It is extremely important to have an easy to use and attractive website for your hotel. These days where majority of hotel bookings are from Internet transactions, you need to make sure that the hotel website gives the customer’s needs even at this early stage.
A well written, organized and effective website speaks a lot about the hotel’s management style. There are times where customers will be turned off from a hotel just based on how the website looks. Here are some tips on how you can ensure that the website reflects the good service of your hotel.
1. Make reservations and inquiries a breeze The most important aspect of your website aside from the aesthetics is the ease of use of the online booking forms. It would be great if you have an online booking facility that can take in the credit card information of the guest in a secured manner. If not, a simple form with all the necessary contact information should be available, as well as updated phone numbers, email addresses and fixed line numbers. Make sure that all of these information are at most a single click away from the main website.
2. Optimize the site for low-bandwidth scenarios You may want to display all of the stunning photographs of the hotel but make sure that it is in a format that eats up the least amount of bandwidth. Save the images in web format form so that they are easy to load while surfing the net.
3. Carefully select photos for the gallery While artsy shots of the hotel décor are very attractive, you also need wide and detailed shots of the area. Do not forget to upload photos of the bathroom, bed, dining area, lobby and other features of the hotel such as a pool, outdoor bar or even the spectacular sunset view from the roof deck.
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Do not forget the rates and promotions page One of the biggest considerations a potential guest is the cost of the stay. Make sure that the rates are at most one click away from the main page. If you can include promotional rates from the main page, that is even better, so that they will be encouraged to click through that item. Provide links to social networking sites.
Provide links to the most popular social networking sites such as Twitter and Facebook so that the guests can easily “follow” or “like” your pages.
Remember that excellent service starts with the web experience and not just when the guests walk in to your hotel lobby.
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Deceriz Valmadrid is an independent hotel consultant who advises Frontdesk Anywhere about innovative hotel software. Visit http://www.frontdeskanywhere.com to learn more.