The Columbia County Tourist Development Council rolled out a
new logo last week. This is the first significant step in a host of marketing
initiatives the Columbia County TDC is tackling this year.
The new logo was a partnership project between the Columbia
County Tourist Development Council, Economic Development and the Lake
City-Columbia County Chamber of Commerce. As a rural county with limited
resources, the goal was to develop an image that sells the county to three
different audiences: Economic Development recruits businesses to move their
company and people to work in Columbia County, the Chamber caters to the
existing local business community, and the TDC markets ...