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[Edit Notes: Social media marketing is getting increasingly difficult, especially for newcomers and beginners. In this post, Abhishek Dadoo takes a look at how each platform is different from the other and how it can be used to your advantage.] If Social...

When all you have is a hammer, every problem looks like a nail. This proverb accurately describes how writers try to make money online – through writing alone. Neil Patel recently demonstrated that a blog can generate $100,000 a month, when it forms...

Did you know you can’t just throw up a profile on any old social media platform? Did you know you can’t just post the same messages on every social media platform? So, how do you choose the RIGHT social media platform for your brand? How...

Libraries are always looking for ways to engage and connect with patrons. But understanding the shift from traditional public relations (PR) to today’s customer-centric digital marketing landscape has become a key to successful engagement. So said Heather...

Sales is the activity of selling goods and services to customers in exchange of money. Every organization lives and breathes on this integral component and it forms the backbone of their business. Whether it be the retail industry or the online/internet...