+ First Full TouchControl washer and the only dual steam microwave oven, among Miele’s technological landmarks last year + Miele Romania sales up by almost 65 per cent in 2015
Last year, Miele, the top supplier of high-end household appliances at global level, launched household appliances featuring unique technologies. Miele brought to Romania the first Full TouchControl washer (WMV 960), the first coffee machine with automatic descaling (CM 7500), the first dishwasher featuring the patented Knock2Open technology (G 6000) and the only dual steam microwave oven (DGM 6800).
In 2015, Miele Romania registered a sales growth of 64 per cent year-on-year on the Romanian market. This is the biggest annual sales growth registered by Miele in Romania. The company registered a turnover of RON 15.6 M and the categories of products that registered the highest sales were vacuum cleaners, washers and driers.
“The Romanian household appliances market is in the process of maturing; clients are more selective, pay more attention to the products’ characteristics, design and durability, so they are more willing to invest in quality household appliances. In particular, Miele clients are educated persons with above-average income, who travel, who had their first contact with the brand outside the country and who inform themselves before making a purchase,” Miele Romania Sales Director Loredana Butnaru stated.
Last year, the company closed a series of new partnerships, opened two exclusive stores and extended its distribution network throughout the country.
Miele currently has a network of 30 partners and 70 stores that fall into three categories: exclusive partners, which sell only the brand’s products, networks of stores specializing in high-end furniture sales, as well as networks and stores that are independent from electronics-IT.