The Cluj-based Farmec S.A. cosmetics company announces a special event. The opening of its branded store in Menton, France, one of the best-known resorts on the French Riviera.
The unit will sell both the newest cosmetic brands produced in its plant in Cluj-Napoca as well as traditional brands, the company announced in a communiqué.
The branded store in Menton is the first Farmec centre inaugurated abroad this year, after the company opened two stores in Greece, in Thessaloniki and Katerini.
Farmec owns six stores of its own in Cluj-Napoca, Arad, Timisoara, Targu Mures, United Arab Emirates and Budapest.
Through its long-term strategy the company aims to expand its network on international markets both through distributors as well as through its own units. Farmec products are currently sold in 30 countries, the main markets being Japan, Hungary, Poland, Republic of Moldova, Iraq, Kuwait, Greece and Canada.
The history of the most important Romanian cosmetics company starts in the Molnar Moser laboratories opened in Budapest in 1889. In 1943 a small Mol-Mos laboratory started working in Cluj-Napoca.
Farmec S.A.’s current activity is widely recognized both in Romania and in the world, the company’s products being exported in Europe, Asia and North America.
The company’s modern history starts in 1967 when Farmec became the first producer of Gerovital H3 Prof. Dr. Ana Aslan cosmetic creams and emulsions. The products were meant for women approaching the age of 40 when the skin shows the first signs of aging. Today Farmec produces over 400 cosmetic products that cover a wide range of usage.
In order to attain its goals and to maintain a high quality standard, Farmec has developed collaborations with numerous prestigious partners: the Romanian Cosmetology Association, the ‘Iuliu Hatieganu’ University of Medicine and Pharmacy in Cluj-Napoca, the Dermatology Clinics in Cluj-Napoca and Bucharest, product test clinics, the Dermscan Laboratories France and Evic International Romania.
In 2014 Farmec S.A. invested RON 10 M in upgrading production lines and re-launching products, the investment being reflected in its turnover which grew by approximately 10 per cent to RON 152 M.
The company closed 2014 with a turnover of RON 152 M (EUR 34 M), up by 10 per cent year-on-year, following investments in the upgrading of laboratories and production lines, investments that allowed it to expand its portfolio.