Today Nike opened the first consumer experience of its kind — a new women’s store in the Fashion Island lifestyle center of Newport Beach, California. Located at 363 Newport Center Drive, Nike Fashion Island will deliver the best Nike products to shoppers, from premium women’s running, training and sportswear styles to limited designer collaborations. But that’s not all.
In addition to an unrivaled shopping experience, the 6,000-square-foot space also boasts a studio for group or personal fitness sessions — the first such space in a US Nike retail location. The studio will allow shoppers to try training and running gear, but it’s much more than that.
Weekly programs, special events and other unique services will be held in the studio, curated to inspire and enable women in the community to release their inner athlete. Nike Fashion Island’s specialized services include run analysis, bra fitting, footwear trials and pant hemming, and its fitness programs include the Nike+ Run Club, Nike+ Training Club and yoga classes.
Says Amy Montagne, VP and GM of Nike Women:
Our women’s business has never been stronger and this new store is the ultimate expression of our commitment to women who run, train and live the look of sport and fitness throughout their day.
More on Nike Fashion Island, including opening week activities, can be found on gonike.me/orangecounty. Following this grand opening, a second Nike Women’s stores will open in China, at Shanghai’s IAPM Mall, on November 29.
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