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15M downloads in, FiftyThree brings its Paper drawing app to iPhone. Developer FiftyThree on Thursday launched Paper version 3.0, deemed the “biggest update in the app’s history” with support for Apple smartphones and a slew of new features. FiftyThree...

If you are a member of the Cult of Apple, like tech, or even just watch the news, you’re probably aware that yesterday was Apple’s big fall event where they announce new product launches and updates.  The event showcased a new iPhone with enhanced photo...

Facebook yesterday released its new Paper for iPhone app, a free download, prompting a swift response from Seattle- and New York-based FiftyThree which slammed the social networking behemoth for ignoring the fact that the Paper name has been associated...

Yesterday, as Facebook launched its news reader app Paper, design-focused startup FiftyThree called out Facebook publicly for using their brand name. Facebook declined to change the name of their brand new reader app. But FiftyThree has taken action...

By John Paul Titlow This article originally appeared on Fast Company and is reprinted with permission. FiftyThree could have launched its new iPhone app three years ago and quickly amassed millions of users. But the New York-based company decided to...