Original Nickelodeon Asia Press Release via Viacom International Media Networks (VIMN) Asia's official Newsroom:
CLARKE QUAY TO HOST VERY FIRST "SINGAPORE FESTIVAL OF FUN" IN 2017
Supported by Singapore Tourism Board, "Singapore Festival of Fun" Partners with Viacom for "Nickelodeon Fiesta" and the 4th "Magners International Comedy Festival"
SINGAPORE, 15 DECEMBER 2016 – Presented by Clarke Quay and supported by Singapore Tourism Board (STB), event organizer Magic Rock will bring inaugural Singapore Festival of Fun to Clarke Quay next year from 11 to 19 March 2017, which is slated to entertain Singapore residents and tourists of all ages through three programming segments featuring:
* a collaboration with Viacom’s Nickelodeon to kick-off the festival with a two-day Nickelodeon Fiesta for kids and families (11 – 12 March 2017),
* a six-day Street Fest showcasing 12 internationally acclaimed street acts from stilt, mime, street magic, juggling, statuettes, acrobats, clowns to prop performances for millennials and families (14 – 19 March 2017),
* and the fourth edition of Magners International Comedy Festival (MICF) featuring 15 international and regional comedians for comedy fans (16 -19 March 2017)
“Magic Rock is delighted to be one of the organisers for Singapore Festival of Fun, which will offer entertainment for everyone – from international street performances, a fun kids and families’ carnival to live stand-up comedy. With its unique setting and rich heritage, Clarke Quay is an ideal venue to host the festival for Singapore residents and tourists alike,” said Matt Bennett, Managing Director, Magic Rock. “We have a great partner in Nickelodeon who will bring an amazing family dimension to the Singapore Festival of Fun through Nickelodeon Fiesta. The long term vision is to grow the festival with more interesting content and offerings with our partners over the next three years.”
Mr Adrian Lai, Centre Manager for Clarke Quay said, “As one of Singapore’s most popular lifestyle destinations, Clarke Quay is synonymous with good food and entertainment. We are thus pleased to present the inaugural Singapore Festival of Fun – a lively festival with endless entertainment for the whole family. Several of our top restaurants will also pull out all the stops to delight visitors with thematic promotions for an even more memorable experience at Clarke Quay.”
“STB is constantly seeking new events and programming to enrich the visitor experience in our precincts. We are therefore pleased to support the first Singapore Festival of Fun at Clarke Quay, which will provide a host of entertainment for persons of every age and further enliven the precinct,” said Ms Carrie Kwik, Executive Director of Arts, Entertainment and Tourism Concept Development, Singapore Tourism Board.
Nickelodeon Fiesta: 11 – 12 March 2017
Kicking off Singapore Festival of Fun, the two-day Nickelodeon Fiesta is inspired by Clarke Quay’s rich Singapore history and will feature:
* a thematic family scavenger hunt around Clarke Quay with built-in historical elements and fun facts,
* a carnival featuring reimagined classic childhood games with a Nickelodeon-twist and limited edition Nickelodeon collectibles to be won,
* and stage games and meet-and-greet sessions with family favourite characters like SpongeBob SquarePants, Patrick Star, The Teenage Mutant Ninja Turtles and characters from one of the hottest preschool shows, PAW Patrol.
“We are thrilled to be bringing Nickelodeon Fiesta to the Singapore Festival of Fun, which is definitely a festival not to be missed in Singapore in 2017! We are all about making the world a more playful place through the experiences we create and Singapore Festival of Fun is another fantastic opportunity for us to put into play our expertise in creating large-scale on-ground activations. There’s no doubt it’s going to be an incredible festival as we bring Nickelodeon Fiesta for our young fans, kids and their families in Singapore and from around the region to just have fun!” said Vishal Kurien, Vice President, Advertising Sales, Asia, Viacom International Media Networks.
About CLARKE QUAY
Located along the iconic Singapore River at the fringe of Singapore’s Central Business District, Clarke Quay sits on a historical commercial site dating back to the 19th Century. Today, Clarke Quay has been boldly restored and refurbished into five beautiful waterfront godowns under a climate controlled canopy illuminated by coloured lighting, creating a modern and cosmopolitan ambience amidst the tradition and history. Owned by CapitaLand Mall Trust and managed by CapitaLand Mall Asia, Clarke Quay plays host to a wide array of over 60 restaurants, wine bars, and entertainment outlets, attracting about one million visitors every month.
Clarke Quay was crowned Singapore’s best nightspot at the 2014 AsiaOne People’s Choice Awards, organised by AsiaOne, Singapore’s leading news portal. Last year, Clarke Quay was awarded the 2015 Certificate of Excellence by TripAdvisor and identified by TripAdvsor as one of 50 iconic places to visit in Singapore, based on the travel website’s data on the most-reviewed attractions and eateries.
Website: www.clarkequay.com.sg
Like us on Facebook: www.facebook.com/ClarkeQuay
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About NICKELODEON
Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands reach 1.1 billion cumulative subscribers in more than 160 countries and territories, via more than 80+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information about Nickelodeon in Asia, visit www.nick-asia.com.
About VIACOM INTERNATIONAL MEDIA NETWORKS
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.
About MAGIC ROCK
Magic Rock is a Singapore based company, whose managing director was one of the two co-founders of the renowned Beerfest Asia. With over 15 years of event organizing experience, the Magic Rock team is confident it can add a new dimension to the Singapore calendar. The goal is to create Asia’s leading comedy fringe festival – incorporating all aspects of comedy.
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