2015-05-01

Health and hygiene go hand-in-hand, and that rings especially true for babies. FridaBaby–known best for their innovative nasal aspirator design–understands the challenges that parents face when it comes to keeping babies healthy and comfortable, and their products reflect that. What’s more, FridaBaby will be exhibiting at the New York Baby Show coming up on May 16 and 17 at Pier 92!

The nation’s biggest show for expectant and new families, the New York Baby Show is a wonderful family-friendly mega-event featuring everything to do with maternity, baby, and toddler—from top products, to trusted parenting experts, to lots of family fun and support. The New York Baby Show welcomes thousands of expectant and new parents from New York City, the Tri-State area, and beyond!

BUY YOUR TICKETS NOW WITH THIS SPECIAL OFFER:

Tickets to the New York Baby Show are $30 per family, and $20 per individual.

Use promotional code NYFBABY for a 10 percent discount, which also automatically qualifies you for amazing raffles!

To learn more about FridaBaby, we caught up with their team!

For someone unfamiliar with FridaBaby, how would you describe the company’s mission and core offerings?

FridaBaby provides today’s parents with innovative solutions to age-old baby problems, big and small. We’re candid about what parents need to get the job done, and we don’t skirt the gross stuff (not even your best friend will tell you what a peri bottle is, or why you need one)! Navigating new parenthood can be a minefield – we’re creating the toolkit so you’re armed and ready for anything that comes your way – whether it’s an afternoon snot session, or a 3am gas cry!

Tell us about the NoseFrida—what are the benefits to using a nasal aspirator?

Invented in Sweden by a pediatric ENT, the NoseFrida is a non-invasive nasal aspirator that uses parents’ own suction to clear babies’ stuffy noses. It’s 100 percent hygienic due to the included filters, which are clinically proven to prevent any transfer of mucus or bacteria! Instead of going inside the nose like the traditional bulb syringe (which are invasive, uncomfortable, and un-cleanable), NoseFrida creates a seal with the outside of the baby’s nostril for seamless, comfortable snot-sucking, and unlike the bulb syringe, all of the pieces of the NoseFrida come apart for convenient cleaning. Simply replace the filter, and youe’r ready for your next snot-sucking call of duty…(not that type of call, we have another gadget for that)!

What are the most popular and/or newest products from FridaBaby?

Our FridaFans are pretty passionate “SnotSuckers” – so the NoseFrida will always be our first baby, but we’re leading the innovation train – creating an arsenal of products that tackle age-old baby-care problem in an equally innovative and efficient way! Millennial parents are major multi-taskers, and crave instant gratification – whether it’s an infant’s gassy tummy, or a toddler’s wiping woes – so all of our products are created with that in mind! Windi, the GasPasser is another Swedish staple that we brought to the US and is currently the only natural, non-ingestible and instant gas relief solution for babies. This patented design concept is a single use, hollow tube that’s inserted into the baby’s bottom (just like a rectal thermometer) that instantly releases trapped gas. There’s a stopper so parents can’t go in too far, and the sound of success equals instant relief – as you hear the gas “whistle” out. It’s available at BuyBuyBaby and select CVS Pharmacy stores.

We’re also tackling postpartum care for new moms with a product we’re launching this month – Fridet the MomWasher. The MomWasher is a peri bottle concept that we redesigned to provide relief to recovering moms and speed the post-delivery healing process. It’s specially designed to be held upside down for easy maneuvering “down there” until mom is all healed and can wipe without discomfort or pain. We think of it as providing the down and dirty you wish your best friend would have told you – no you don’t need those nice new pajamas – this, on the other hand, is a hospital bag must-have!

What sets FridaBaby apart from other nasal aspirators and hygiene products for moms and babies on the market?

FridaBaby products provide simple, effective and efficient solutions for the stickiest of situations. With the support of pediatric and women’s healthcare professionals and our FridaFans who have a viral word-of-mom network, we’re tackling age-old baby care issues with a modern, millennial touch! We’re not afraid to roll up our sleeves and get into the details, with an honest answer that empowers parents to navigate these common problems safely and easily, all from the comfort of their home! Fret not! Gone are the 3AM pediatrician visits for a gassy baby, or the “she’s so congested” panicked calls to mom – with the FridaBaby arsenal, you’ve got this!

What can parents except to see from FridaBaby at the New York Baby Show?

The real deal as far as what to expect – whether you’re expecting, or toddling toward potty training! FridaBaby will be offering live demo’s of our entire line of products, sampling, and debuting our newest offering – Fridet the MomWasher.

To learn more, visit fridababy.com!

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