newsXpress kicks off a national TV campaign today, launching its EXCLUSIVE National Beanie Boo Week, to coincide with the launch of six exclusive to newsXpress Beanie Boos. Here is the call to action TVC:
This campaign is not costing newsXpress members anything. In addition to the TVC, newsXpress has provided members free stock to give away, A1 posters for in-store, flyers for local distribution, a colouring competition and more. Do a Google search for Beanie Boos and see our online strategy. The store-connected newsXpress site is the second highest ranked Australian site – ahead of Toys R Us and KidStuff.
The Beanie Boo TV commercial and National Beanie Boo Week campaign by newsXpress are part of an integrated campaign of transformation. Regulars here would know I think transformation is mission critical for newsagents.
Through careful targeting, newsXpress guides members to find new shoppers in four valuable and specific demographics with little overlap. This is all about finding new traffic, which is vital for any newsagency business.
Through new products and some exclusive products, in-store engagement, online marketing and other activities, newsXpress is helping members not only find new traffic but to lift overall business GP.
The newsXpress online strategy is driving in-store traffic as well as online sales. In a few hours yesterday, for example, one of our six public websites generated more than $1,000 in sales for several newsXpress stores and led to calls and emails to newsXpress members seeking out products.
My opinion is the old-school traditional newsagency has no future. Further, the old-school traditional retail business website has no future. The brand focus is paying off with local newsXpress businesses being found easily when people are searching on their phones and online for popular brands.
I am a Director of newsXpress.