Kiip, a San Francisco-based mobile rewards network, has announced it has raised US$12 million in Series C financing, bringing its total funding to over US$30 million. The round was led by US venture capital firm and existing investor North Atlantic Capital. It was joined by new and existing investors including Canadian early-stage venture capital firm Relay Ventures, which led the company’s Series B round in July 2012.
“We are excited about investing Kiip’s latest round,” says John Occhipinti, Partner at Relay Ventures. “As pure mobile investors we are keenly aware the big trends in the mobile marketing industry. With Kiip’s growth over the last year hitting record sales, it is clear they are revolutionizing how brands are reaching consumers during moments that matter.”
Other investors in the round included US Cellular, Verizon Ventures and True Ventures. Kiip was founded in 2010 by CEO Brian Wong, a Canadian entrepreneur and charter member of the C100, a Silicon Valley non-profit that supports Canadian startups. Wong said Kiip’s Series C round “is representative of our continued execution towards leading the moments marketing revolution.”
Read the Press Release
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